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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Expert Interviews

    How to Rethink Facebook and Instagram Ad Strategy

    Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? 

    In this article, you’ll discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results.

    Why Paid Social Is Important to Marketers Today

    Paid social occupies a unique niche for marketers. It combines the precision targeting of advertising with the relaxed, customer-focused attitude of social media.

    Most important, when someone logs into their socials,

    Continue Reading about How to Rethink Facebook and Instagram Ad Strategy →

    Social Media Marketing

    Industry Report

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    Community Development With Token-Gating

    Want to build a strong community around a product or brand? Wondering how to use NFTs to manage access to your community?

    In this article, you’ll discover how NFTs and other tokens can help you develop and gate active, loyal, and engaged communities.

    What Is Token-Gating?

    People appreciate being able to gather with others who value the same things.

    The easier you make it for people to get together and the more secure or exclusive you make that gathering, the more likely that group will congregate and unite to achieve your intended

    Continue Reading about Community Development With Token-Gating →

    Fan Evangelism: How to Create Unforgettable Experiences

    Do you want raving fans? Wondering how to build a fan-first experience?

    In this article, you’ll discover a five-step framework for creating great experiences that your customers and fans will share on social media.

    Why Experience Marketing Works

    Using unforgettable experiences to enhance your marketing has two main effects.

    Experience Marketing Delights Your Audience

    When you create a truly delightful experience, it becomes part of the product. Whether you sell goods or services, an unforgettable experience means you've added

    Continue Reading about Fan Evangelism: How to Create Unforgettable Experiences →

    Using NFTs for Marketing and Business

    Are you thinking of using NFTs to make your business stand out? Interested in exploring examples of NFTs that help with your marketing?

    In this article, you’ll discover how NFTs can improve the way your business interacts with customers.

    How NFTs Improve Consumer Relationships and Customer Loyalty

    Over time, the conversation between businesses and consumers has evolved.

    Until recently, marketing was a one-way model in which businesses were broadcasting to their audience over media like billboard and television ads. Now it uses a

    Continue Reading about Using NFTs for Marketing and Business →

    Creating Viral Content for Instagram and TikTok

    Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted?

    In this article, you’ll discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout.

    Why Should Businesses Consider Short-Form Video on TikTok and Instagram?

    Every business can use educational content to attract consumers on social media platforms. The question most marketers and business owners face is how and where to provide

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

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