In this video I interview Shani Higgins, CEO of Technorati.
Shani shares information on the business of blogging and current blogging trends. Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How blogging is intertwined with social media
- Current trends in who is blogging and where there is growth
- The state of corporate blogs
- The average number of blogs bloggers have today
- How brands are blogging
- How brands are connecting with bloggers
- Why probloggers are approached up to a thousand times a week
- What brands need to know before connecting with bloggers
- The average salary of bloggers
- The additional opportunities brands are offering bloggers to make money
- What’s next for Technorati to improve the business of blogging
Does your business have a blog? What has been your experience? Please leave your comments below.