• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • đŸ”„ Free Newsletter
  • ⭐ FREE Web3 Course
  • 💡 Society
  • đŸ—“ïž Our Events
    • Social Media Marketing Workshops
    • Social Media Marketing World 2024
    • Marketing Events
    • Web3 Events
  • ⚙ Tools
  • đŸŽ™ïž Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Marketing Agency Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Online WorkshopsIn-Depth Social Marketing TrainingLEARN MORE NOW

    5 Ways to Give Your Blog Content More Visibility

    by Rachel Sprung / April 29, 2014

    social media how toHow do people find your blog content?

    Do you want to reach a larger audience?

    Delivering your content to customers and prospects in different ways brings more readers to your blog.

    In this article, I'll share five ways to get your content in front of more people.

    #1: Encourage Automatic Sharing with GaggleAMP

    Every time you publish a blog article, your next move should be to publish it on your social media channels. Not only will your current followers read it there, but also your content may be reposted or retweeted by your followers, which will help you reach a new audience.

    To make it easier for people to share your articles with their networks, consider using GaggleAMP. GaggleAMP allows anyone in your audience, from followers to friends and staff, to sign up to automatically repost your content once it's published.

    crimson hexagon gaggleamp tweet
    Example of a company using GaggleAMP.

    You can identify which companies use GaggleAMP by the URL they post. As you can see above, it says gag.gl/ at the beginning of the URL identifying it as a GaggleAMP post.

    We've updated @G2Crowd w/ images of ForSight & Beta feature, Affinities. https://t.co/J5A6NarEKb We appreciate user reviews!

    — Crimson Hexagon (@crimsonhexagon) March 18, 2014

    GaggleAMP is a great way to let your employees, partners and customers help you reach a larger audience without you needing to constantly post new content to social media.

    #2: Use Guest Bloggers to Attract a New Audience

    When you host another writer on your blog it's a fantastic way to expose your own content to a new audience. This is because guest bloggers often bring their own audiences to a blog when they guest post.

    As you select a guest blogger, remember to choose someone who has a different but complimentary audience to your own. That way you know your audience will find their content valuable and that your guest will relate to your audience.

    guest post on jonloomer.com
    Example of a guest post by Andrea Vahl on Jon Loomer's blog.

    Asking Andrea Vahl to guest post on his blog worked well for Jon Loomer because they both work with and blog about Facebook marketing for business. Her content was a perfect fit for his blog and his audience.

    🌟 Ready to Supercharge Your Social Marketing Strategy? 🌟

    Social Media Marketing Workshops

    Struggling with your social marketing? You’re not alone. The solution? The Social Media Marketing Workshops!

    During these live 2 hour deep-dive workshops, you'll discover what's working now on Instagram, Facebook, TikTok, YouTube, and LinkedIn. Skyrocket your engagement, broaden your reach, and amplify your sales.

    Become the marketing hero your company and clients need—without leaving your home!

    đŸ”„ Save $670 on an All-Access Ticket! Sale Ends Tuesday! đŸ”„

    GET YOUR TICKETS NOW

    To be sure your blog gets the most exposure possible from to your guest blogger’s audience, you’ll also want to ask him or her to promote their guest post on their own social networks after it’s published.

    Not only will more readers become aware of your blog through this extra social boost, you might also see an uptick in your blog subscribers from that person’s audience.

    Remember, just because someone doesn’t follow your blog now doesn’t mean they wouldn’t want to. They may just not know about it yet. Invite a few guest bloggers to get your blog in front of new readers.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    #3: Direct Website Visitors to Your Blog

    You may see many companies put a link to their blog in the navigation. That's great, but there are other ways to promote your blog content. Dedicating real estate on your home page to promote specific blog posts is a valuable way to direct your home page traffic toward your blog.

    convince and convert home page
    The Convince & Convert home page puts blog content front and center.

    Convince & Convert has a section of their home page where they scroll through some of their recent blog content. It doesn't take away from the services they're selling and allows them to educate visitors about the type of work they do.

    You may have a lot of traffic to your website, but not necessarily your blog. Don't miss out on an opportunity to direct these visitors from your home page toward your blog content.

    #4: Let Email Subscribers Know You Blog

    Don't hesitate to include your blog content in your email marketing campaigns.

    Some people in your database aren't reading your blog. If you have their email contact information, especially if they're customers, chances are they'll be interested in what you have to say on your blog.

    toms cta in newsletter
    TOMS includes a link to their blog in the footer of the email newsletter.

    Here are some suggestions on how you can promote your blog through email:

    • Based on other content they've downloaded from your site, send them a link to a related blog post that includes a CTA to subscribe to your blog.
    • Include your recent blog posts and a CTA to subscribe to your blog in your email newsletter.
    • Include a CTA to subscribe to your blog as a P.S. on all of your emails.
    • Work on a dedicated email marketing campaign designed to gain more subscribers. Give them examples of different posts on your blog, and encourage them to read more.

    #5: Link to Evergreen Blog Content

    When you write blog content, it's a great idea to link to past blog posts that go into more detail on similar subjects. The same link logic applies for your other content offers including ebooks, white papers, infographics and anything else that can provide value to your audience. But you should also not expect to cover every topic in your industry in one of these pieces of content.

    For example, if you have an ebook that explains how to do marketing on Facebook, you probably have additional blog posts on a similar topic.

    ebook with back links
    This ebook includes links back to articles about audiences and ad rolls on Jon Loomer's blog.

    Link to these blog posts from your ebook to give your readers more information. You can cover more information by linking to external content than you can cover in a single ebook.

    Conclusion

    As you consider ways to more visibility for your blog content, think about your audience and find out where they look for information. Are they active on social media or is there another source that they frequent?

    Use one or all of the tips above to let potential readers know about your blog content and your audience will grow.

    What do you think? How do you promote your blog? What has been successful for you? Please leave your questions and comments in the box below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Blogging

    About the authorRachel Sprung

    Rachel Sprung is a Product Marketing Associate at HubSpot. Her responsibilities include working on product launches and product adoption.
    Other posts by Rachel Sprung »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (37 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂź
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility