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    Author: Tammy Cannon

    Writing Facebook Ads for Sensitive Products and Services

    by Tammy Cannon / May 25, 2021

    Are your Facebook or Instagram ads getting rejected? Wondering how to attract your ideal client and comply with Facebook ads policies?

    In this article, you'll learn how to create Facebook ads that won't get rejected—even if your business is in a sensitive field.

    How Facebook Ads Policies Impact Your Facebook and Instagram Ads
    Writing copy for Facebook and Instagram ads is different from writing social media posts. There's an art to writing copy that gets potential clients to stop

    Continue Reading about Writing Facebook Ads for Sensitive Products and Services →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How to Use Self-Liquidating Offers in Your Facebook Ads

    by Tammy Cannon / October 21, 2020

    Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry?

    In this article, you'll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

    What Is a Self-Liquidating Offer?
    Essentially, a self-liquidating offer (SLO) funnel delivers an inexpensive entry-level purchase opportunity that leads your target audience toward investing in one or more substantial purchases. The best part about these offers is that the initial purchase

    Continue Reading about How to Use Self-Liquidating Offers in Your Facebook Ads →

    5 Ways to Analyze Your Instagram Marketing

    by Tammy Cannon / March 17, 2020

    Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what's working.

    In this article, you'll discover five ways to analyze the performance of your Instagram business profile.

    Why Instagram Business Profile Insights Matter
    Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram

    Continue Reading about 5 Ways to Analyze Your Instagram Marketing →

    How to Discover New Audiences for Your Facebook Ads

    by Tammy Cannon / January 3, 2019

    Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target?

    In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences.

    Continue Reading about How to Discover New Audiences for Your Facebook Ads →

    How to Build a Facebook Ads Funnel by Modeling Email Sequences

    by Tammy Cannon / June 18, 2018

    Want to scale your most successful email marketing funnels?

    Wondering how a Facebook ads funnel can help?

    In this article, you'll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel.

    Continue Reading about How to Build a Facebook Ads Funnel by Modeling Email Sequences →

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