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    Author: Tammy Cannon

    How to Use Self-Liquidating Offers in Your Facebook Ads

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    Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry?

    In this article, you'll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

    What Is a Self-Liquidating Offer?
    Essentially, a self-liquidating offer (SLO) funnel delivers an inexpensive entry-level purchase opportunity that leads your target audience toward investing in one or more substantial purchases. The best

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    5 Ways to Analyze Your Instagram Marketing

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    Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what's working.

    In this article, you'll discover five ways to analyze the performance of your Instagram business profile.

    Why Instagram Business Profile Insights Matter
    Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram

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    How to Use Facebook Groups for Business: A Guide for Marketers

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    Want to use a Facebook group for business?

    Wondering how to promote your products and services in Facebook groups?

    Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more.

    In this article, you'll discover how to use Facebook groups to support and market your business.

    Continue Reading about How to Use Facebook Groups for Business: A Guide for Marketers →

    How to Use a Facebook Personal Profile for Business: A Guide for Marketers

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    Wondering how you can use your Facebook profile to support your business?

    Looking for tips to help you successfully blend your personal and business identities on Facebook?

    While Facebook prohibits people from using personal profiles primarily for commercial gain, you can use your Facebook profile to indirectly promote awareness of your business.

    In this article, you'll discover how to prep your Facebook profile for a professional audience and find tips to help you post from your Facebook profile to support your business presence.

    Continue Reading about How to Use a Facebook Personal Profile for Business: A Guide for Marketers →

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    Marketing Your Business on Facebook: How to Choose Between Profiles, Pages, and Groups

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    Want to start marketing your business on Facebook?

    Wondering how to choose the best Facebook channels for your business?

    Understanding the basic features and functionality of Facebook personal profiles, business pages, and groups can help you develop an effective business identity.

    In this article, you'll discover the options open to business owners on Facebook and the pros and cons of using each for marketing.

    Explore more articles on Facebook for business.

    Continue Reading about Marketing Your Business on Facebook: How to Choose Between Profiles, Pages, and Groups →

    How to Optimize Pinterest Content for Search

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    Wondering how to find the right keywords to rank in Pinterest search?

    Have you considered using Google's Keyword Planner?

    Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search.

    In this article, you'll discover how to use Google's Keyword Planner to research keywords and boost the visibility of your Pinterest content.

    Continue Reading about How to Optimize Pinterest Content for Search →

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