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    Author: Tammy Cannon

    Writing Facebook Ads for Sensitive Products and Services

    May 25, 2021

    Are your Facebook or Instagram ads getting rejected? Wondering how to attract your ideal client and comply with Facebook ads policies?

    In this article, you'll learn how to create Facebook ads that won't get rejected—even if your business is in a sensitive field.

    How Facebook Ads Policies Impact Your Facebook and Instagram Ads
    Writing copy for Facebook and Instagram ads is different from writing social media posts. There's an art to writing copy that gets potential clients to stop

    Continue Reading about Writing Facebook Ads for Sensitive Products and Services →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How to Use Self-Liquidating Offers in Your Facebook Ads

    October 21, 2020

    Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry?

    In this article, you'll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell.

    What Is a Self-Liquidating Offer?
    Essentially, a self-liquidating offer (SLO) funnel delivers an inexpensive entry-level purchase opportunity that leads your target audience toward investing in one or more substantial purchases. The best part about these offers is that the initial purchase

    Continue Reading about How to Use Self-Liquidating Offers in Your Facebook Ads →

    5 Ways to Analyze Your Instagram Marketing

    March 17, 2020

    Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what's working.

    In this article, you'll discover five ways to analyze the performance of your Instagram business profile.

    Why Instagram Business Profile Insights Matter
    Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram

    Continue Reading about 5 Ways to Analyze Your Instagram Marketing →

    How to Discover New Audiences for Your Facebook Ads

    January 3, 2019

    Looking for more people to reach with your Facebook ads? Wondering how to find new Facebook audiences to target?

    In this article, you’ll learn how to research and test interests that yield new Facebook ad audiences.

    Continue Reading about How to Discover New Audiences for Your Facebook Ads →

    How to Build a Facebook Ads Funnel by Modeling Email Sequences

    June 18, 2018

    Want to scale your most successful email marketing funnels?

    Wondering how a Facebook ads funnel can help?

    In this article, you'll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel.

    Continue Reading about How to Build a Facebook Ads Funnel by Modeling Email Sequences →

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    How to Customize Your Instagram Story Highlights Cover

    April 24, 2018

    Do you use Instagram story highlights?

    Wondering how to make them more recognizable to your followers?

    In this article, you'll discover how to change your Instagram story highlights cover from the default view to a branded cover image.

    Continue Reading about How to Customize Your Instagram Story Highlights Cover →

    How to Install and Use the Facebook Pixel: A Guide for Marketers

    July 24, 2017

    Do you run Facebook ads to promote your business?

    Wondering how the Facebook pixel can help optimize ad delivery for specific goals?

    In this article, you'll discover how to install and use the Facebook pixel to track website traffic and create trackable Facebook ads.

    Continue Reading about How to Install and Use the Facebook Pixel: A Guide for Marketers →

    How to Use Facebook Groups for Business: A Guide for Marketers

    July 24, 2017

    Want to use a Facebook group for business?

    Wondering how to promote your products and services in Facebook groups?

    Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more.

    In this article, you'll discover how to use Facebook groups to support and market your business.

    Continue Reading about How to Use Facebook Groups for Business: A Guide for Marketers →

    How to Use Facebook Ads Manager: A Guide for Beginners

    July 24, 2017

    Thinking about running Facebook ads but don't know where to start?

    Want a primer on Ads Manager before running ads?

    In this article, you'll learn to navigate the Facebook Ads Manager main menu and discover the basics of creating and analyzing your Facebook ad campaigns.

    Continue Reading about How to Use Facebook Ads Manager: A Guide for Beginners →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥🔥 As a valued reader, you can save $400 if you act now! Sale Ends Friday!

    CLICK HERE TO LEARN MORE

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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