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    Author: Suzanne Delzio

    Pinterest Set to Surge in 2016: New Research

    May 13, 2015

    Is Pinterest part of your social marketing mix?

    Are your customers on Pinterest?

    Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.

    In this article you'll discover the most recent insights from industry experts on Pinterest's potential as a marketing platform.

    Continue Reading about Pinterest Set to Surge in 2016: New Research →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Marketers Embrace Influencer Marketing: New Research

    April 22, 2015

    Have you considered reaching out to social influencers to win more credibility and sales?

    Do you want research to help make the case that influencer marketing works?

    In this article you'll discover the most recent findings about marketers' perception of influencer marketing and its ability to boost social media marketing efforts.
    Influencer Marketing Defined
    Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social

    Continue Reading about Marketers Embrace Influencer Marketing: New Research →

    Social Sharing Habits: New Research Reveals What People Like to Share

    March 24, 2015

    Are you curious about which type of social content gets the most shares?

    Are social shares part of how you measure social marketing return on investment (ROI)?

    Do you wonder which social channels' users share most frequently?

    In this article you'll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

    Continue Reading about Social Sharing Habits: New Research Reveals What People Like to Share →

    New Research Reveals Instagram Users Like to Shop

    March 9, 2015

    Is Instagram part of your social marketing mix?

    Are your customers on Instagram?

    Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

    In this article you'll discover the most recent findings about Instagram users and how this could impact your social media marketing.

    Continue Reading about New Research Reveals Instagram Users Like to Shop →

    Twitter Experiencing Massive Growth: New Research

    February 10, 2015

    Is Twitter part of your social marketing mix?

    Are you wondering about Twitter's growth potential?

    Twitter's foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.

    In this article you'll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

    Continue Reading about Twitter Experiencing Massive Growth: New Research →

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