Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Do you know where to spend your social media marketing dollars?
Wondering what works for other businesses?
In this article you’ll discover recent insights on the effectiveness of paid social media marketing.
Continue Reading about New Research Reveals Paid Social Media Effectiveness →
Are you adding Snapchat to your social media marketing?
Wondering what Snapchat's audience responds to?
In this article you'll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.
Continue Reading about Snapchat Gains Momentum: New Research →
Want to see a higher ROI from Facebook?
Have you considered Facebook retargeting ads?
Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.
In this article you'll discover recent findings from studies focused on Facebook retargeting.
Why Facebook Retargeting?
While everyone has probably seen Facebook retargeting, not everyone knows how it works.
Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app?
Continue Reading about Facebook Retargeting Spend Increases: New Research →
Is video part of your marketing mix?
Wondering if YouTube is still relevant?
In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.
In this article you'll discover recent findings on how brands, consumers and marketers are using YouTube today.
Continue Reading about Top Brands Rediscovering YouTube: New Research →
Is your business on Facebook and Twitter?
Have you considered sharing news with your audience?
Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They're now looking to these platforms for updates on current events.
In this article you'll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.
Continue Reading about Facebook and Twitter User Behavior Changes: New Research →
Are you using Instagram for your business?
Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you'll discover findings from studies about Instagram's current reach, and the potential to reach targeted audiences with ads.
Evolution of Instagram Ads
In December 2014, Instagram reported its user base hit 300 million, 64.2
Continue Reading about Instagram Ad Rollout Will Make It the Top Media Buy: New Research →
Are you interested in Google+ marketing?
Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you'll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
Google+ in Recent History
When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized
Continue Reading about The Future of Google+, What New Research Reveals →
Are you using Facebook to acquire customers for your small business?
Do you struggle to measure the return on your social media marketing investment?
Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.
In this article you'll discover findings from recent studies focused on Facebook marketing.
Continue Reading about Small Businesses Struggle to Prove Facebook ROI: New Research →
Curious about how other small businesses are using social media to get more sales?
Wondering which platforms work best for small businesses?
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.
Continue Reading about 12 Social Media Marketing Trends for Small Business →
Do you track social media marketing trends?
Are you wondering whether predictions for 2015 are proving true?
In this article you'll discover findings from recent studies to help you gauge whether your social media marketing choices are on track.
Continue Reading about Social Media Marketing Trends Gaining Traction in 2015: New Research →
Is Pinterest part of your social marketing mix?
Are your customers on Pinterest?
Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.
In this article you'll discover the most recent insights from industry experts on Pinterest's potential as a marketing platform.
Continue Reading about Pinterest Set to Surge in 2016: New Research →
Have you considered reaching out to social influencers to win more credibility and sales?
Do you want research to help make the case that influencer marketing works?
In this article you'll discover the most recent findings about marketers' perception of influencer marketing and its ability to boost social media marketing efforts.
Influencer Marketing Defined
Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social
Continue Reading about Marketers Embrace Influencer Marketing: New Research →
Are you curious about which type of social content gets the most shares?
Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels' users share most frequently?
In this article you'll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
Continue Reading about Social Sharing Habits: New Research Reveals What People Like to Share →
