Your Guide to the Social Media Jungle
Do you know where to spend your social media marketing dollars?
Wondering what works for other businesses?
In this article you’ll discover recent insights on the effectiveness of paid social media marketing.
Continue Reading about New Research Reveals Paid Social Media Effectiveness →
Are you adding Snapchat to your social media marketing?
Wondering what Snapchat's audience responds to?
In this article you'll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.
Continue Reading about Snapchat Gains Momentum: New Research →
Want to see a higher ROI from Facebook?
Have you considered Facebook retargeting ads?
Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.
In this article you'll discover recent findings from studies focused on Facebook retargeting.
Why Facebook Retargeting?
While everyone has probably seen Facebook retargeting, not everyone knows how it works.
Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app?
Continue Reading about Facebook Retargeting Spend Increases: New Research →
Is video part of your marketing mix?
Wondering if YouTube is still relevant?
In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.
In this article you'll discover recent findings on how brands, consumers and marketers are using YouTube today.
Continue Reading about Top Brands Rediscovering YouTube: New Research →
Is your business on Facebook and Twitter?
Have you considered sharing news with your audience?
Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They're now looking to these platforms for updates on current events.
In this article you'll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.
Continue Reading about Facebook and Twitter User Behavior Changes: New Research →
