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    Author: Peter Wylie

    Should You Advertise on Facebook, LinkedIn or Twitter?

    Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

    All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they

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    5 Ways to Use Social Data to Grow Your Business

    Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

    Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

    In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.
    #1:

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    How to Control Your Privacy With Foursquare and Other Geoloaction Services

    Geolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing.

    In addition to the main local social networking applications—Foursquare and Gowalla—Google, Facebook and Twitter have added geolocation features to their services to tap into this trend.

    As users provide more information about their location, serious privacy implications are beginning to

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    How to Turn Your WordPress Blog Into a Social Network

    Want to create your own social network? Are you familiar with WordPress? From the makers of WordPress comes BuddyPress, a tool that will enable you to make your own social network.

    While major social networks offer tremendous reach and millions of users, sometimes that scope can actually be distracting for certain interest groups that have a more narrow focus. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

    BuddyPress allows users the opportunity to

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    3 Real-Time Search Engines Discover Social Media Trends

    Google and Yahoo transformed how we find information. But now social media is creating real-time content that requires special search engines.

    As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.

    New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits

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