Social Media Examiner

Your Guide to the Social Media Jungle

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    • Author: Peter Wylie

    Should You Advertise on Facebook, LinkedIn or Twitter?

    Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.

    All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they

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    5 Ways to Use Social Data to Grow Your Business

    Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

    Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

    In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.
    #1:

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    How to Control Your Privacy With Foursquare and Other Geoloaction Services

    Geolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing.

    In addition to the main local social networking applications—Foursquare and Gowalla—Google, Facebook and Twitter have added geolocation features to their services to tap into this trend.

    As users provide more information about their location, serious privacy implications are beginning to

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    How to Turn Your WordPress Blog Into a Social Network

    Want to create your own social network? Are you familiar with WordPress? From the makers of WordPress comes BuddyPress, a tool that will enable you to make your own social network.

    While major social networks offer tremendous reach and millions of users, sometimes that scope can actually be distracting for certain interest groups that have a more narrow focus. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

    BuddyPress allows users the opportunity to

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    3 Real-Time Search Engines Discover Social Media Trends

    Google and Yahoo transformed how we find information. But now social media is creating real-time content that requires special search engines.

    As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.

    New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits

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    New Social Network for Businesses From Salesforce.com

    Salesforce is the dominant customer resource management (CRM) system, and according to the company, it's used by more than 77,000 businesses.

    In response to the increasingly social nature of the web and the need for collaboration, Salesforce has introduced a social and collaborative function for its users called "Chatter."

    Similar to a combination of Google Wave, Twitter and Facebook, Chatter allows users to form a community within their business that can be used for secure collaboration and knowledge-sharing.

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    Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business?

    You know the location wars are heating up when a simple search for "Foursquare vs. Gowalla" returns millions of results. And then there's MyTown.  Which of these is right for your helping your local business?

    The two hottest location-based social networks—Foursquare and Gowalla—are taking different approaches to the market, and seeing unique uptake patterns as a result.  While these companies have repeatedly said they don't view each other as competitors, the activities on networks are similar.

    What's more, several other companies are

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    Top 5 Social Media Myths Debunked

    As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.

    It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
    Myth #1: My Customers Aren't on Social Media
    Wow, if I had a dollar for every time I heard this one….  Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.

    The fun part is all you need is a little data to convince people

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    5 Easy Ways to Drive Social Media Fans to Action

    Do you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?

    Here's one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business

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    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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