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    Author: Patricia Maranga

    4 Ways to Profit From LinkedIn

    Are you a LinkedIn newbie?

    Do you struggle to network and show off your expertise?  Do you want to secure new business?

    If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.

    It contains more valuable information about a contact than you could imagine.

    All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.

    LinkedIn Relevance
    Bill Waterhouse is a regional director for Technical

    Continue Reading about 4 Ways to Profit From LinkedIn →

    Social Media Marketing

    Industry Report

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    3 Easy Steps to Engaging Your Customers

    Are your customers spreading a good word about your business?

    Are you happy with your volume of referral business?

    If not, it could be that your "engagement marketing engine" is not revved up.
    What is Engagement?
    Engagement is not just about unending, feel-good conversations on your blog or Facebook page.

    According to Gail Goodman, author of Engagement Marketing: How Small Business Wins in a Socially Connected World, engagement is when people qualify themselves – when a prospect raises her hand and says, "Yes, I'm interested in your

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    How to Attract Customers With Pinterest

    Imagine your ideal clients.

    Now think about what kind of pictures or visual images they would enjoy.

    If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

    When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.
    Beyond the Pin
    In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that's not all.

    A survey from PriceGrabber indicated that 21% of Pinterest

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    4 Reasons You Should Attend Social Media Marketing World in San Diego

    Do you attend in-person conferences?

    Imagine an event where you rub shoulders with the social media pros you follow and admire online.

    Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.

    Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California's largest private yacht and 49 expert-led sessions.

    That's a small sampling of what's in store for you at Social Media Examiner's new conference: Social

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    How Likeability Impacts Marketing Success

    Do you care about being liked at work?

    Do you think likeability should even play a role in business decisions?

    If you're struggling to answer these questions, you might be confusing 'likeability' with being considered 'nice.' The two are not the same thing.

    In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.
    Having sat through hundreds of pitch

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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