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    Author: Patricia Maranga

    6 Marketing Trends to Watch in 2013: New Research

    Are you looking for the latest marketing trends?

    Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

    According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

    Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

    To do that, you'll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.
    #1: Media Fragmentation
    Consumers

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    Research Shows Blogging a Top Focus for Marketers

    Do you ever wonder what tactics, tools and strategies other social media marketers are using?

    Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

    Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”

    These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to

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    15 Actionable Takeaways From Social Media Marketing World 2013

    Did you miss Social Media Marketing World in April?

    Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.

    In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.

    Here’s what they had to say.
    #1: Prepare for Social Displacement

    With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and

    Continue Reading about 15 Actionable Takeaways From Social Media Marketing World 2013 →

    How Marketers Are Using Paid Social Media: New Research

    Do you use paid social media ads such as Facebook ads or promoted tweets?

    Would you like to know how other marketers are using paid social media?

    A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.

    This article will highlight seven key findings from the research.
    #1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
    The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As

    Continue Reading about How Marketers Are Using Paid Social Media: New Research →

    How to Write, Publish and Market Your Book

    Do you want to write a book but don’t know where to start?

    Or perhaps you have a manuscript that hasn’t been published.

    If so, this article is just for you.

    These days it is next to impossible to get a major publisher interested in a book deal, particularly when you’re a novice writer without an established platform. As far as they’re concerned, you’re too risky and they’ll avoid you like the plague.

    So what do you do?

    Well, Guy Kawasaki, co-author of APE: How to Publish a Book, would tell you to self-publish.

    “Self-publishing

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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