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    Author: Patricia Maranga

    16 Blogging Resources to Improve Your Blog

    Do you blog regularly?

    Are you looking for tools to make the process easier?

    Blogging is hard work and it takes a lot of time to do it well. Wouldn't it be great if you could streamline parts of that process?

    In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.
    #1: Brainstorm Blogging Ideas
    When you need inspiration for your next blog post, where do you go? You can avoid blogger's block by trying out these idea-generators to quickly get your creative juices

    Continue Reading about 16 Blogging Resources to Improve Your Blog →

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    Industry Report

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    How to Create Visual Social Media Content

    Do you use images to boost engagement?

    Are you looking for tools to create better visual content?

    Creating compelling visuals for your social media marketing can be challenging.

    In this article you'll find just about every resource you need to create visual stories on all of the major social platforms.
    The Big Picture
    Visual content has become extremely important to marketers' social tactics. That's because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

    People connect

    Continue Reading about How to Create Visual Social Media Content →

    18 Social Media SEO Resources to Improve Your Search Ranking

    Do you know how social media impacts SEO?

    Are your own search and social efforts aligned?

    For many marketers, it's not always clear how social media impacts search engine optimization.

    In this article you'll find numerous resources to help you understand how social media SEO works.
    Why Social Media SEO?
    It's not enough to have a popular website with good content anymore. If you want better search engine results for your business, it's time to look at how social media influences those results.

    It used to be that SEO revolved around

    Continue Reading about 18 Social Media SEO Resources to Improve Your Search Ranking →

    5 Social Media Trends for 2014: New Research

    Want to know where social marketers are focusing in 2014?

    Looking for the latest social media trends to inform your marketing?

    Based on new research, here are five areas you should start paying attention to right away.

    Note: This article is based on Exact Target's 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.
    #1: Social Listening Becoming Important
    More brands are beginning to really listen to their customers.

    According to the report, 60% of marketers were using social

    Continue Reading about 5 Social Media Trends for 2014: New Research →

    Instagram Platform Ripe for Marketers Shows New Research

    Are you wondering how the social media landscape is changing for users?

    Wondering where you should focus your social media activities?

    Pew Research has released a brand-new study, which shows how American users have diversified their social media use.

    Here are four noteworthy ways social media use is changing for American users:
    #1: Facebook—Still Popular, but not Always "Platform of Choice"
    The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those

    Continue Reading about Instagram Platform Ripe for Marketers Shows New Research →

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