Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
In this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy's Twelpforce, an online customer service initiative on Twitter.
Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.
After you watch the video, be sure to read the takeaways below.
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Can you see me now? Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.
Here's the cool part. They cost next to nothing and allow you to instantly communicate with hundreds of people. The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.
We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I'll explain how we did
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In this interview, I speak with Brian Clark, founder of Copyblogger.com. Brian reveals the different ways Twitter has improved his business. In the video, you'll also discover:
The common blogging and social media mistakes businesses make
How to succeed with social media and blogs
Where Brian finds inspiration for his blog
Tips for attracting opportunity to your business
Continue Reading about Twitter Tips from Copyblogger’s Brian Clark (video) →
In this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.
The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.
Continue Reading about Chris Brogan’s Tips for Social Media Success (video) →
In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world's largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.
But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.
Watch this video as Richard shares:
How bloggers use Twitter and video to promote their blogs
How bloggers can now publish their articles
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In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.
When you think of Ford, you might think "old American car company." However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!
In this video, you'll
Continue Reading about How Ford Uses Social Media to Improve Its Brand (Video) →
Yes, Twitter is hot. Have you noticed this growing trend: retweet buttons showing up on websites everywhere?
Did you know you can add retweet buttons inside your PDF files? The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.
Below I lay out how to do this in six simple steps. By the way, if you like this article, please click the retweet button you see above.
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In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.
You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He
Continue Reading about How Comcast Supports Customers With Social Media (Video) →
Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?
Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I've used them all—many on this very site.
An aside... The key to encouraging social activity is making it easy for people to act. The less friction there is between desire
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The topic of this show is Facebook—and how it can help your business.
And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.
This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.
VIEW VIDEO HERE NOW:
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I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.
"It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.
If you're a
Continue Reading about Is Social Media Marketing Measurable? The Big Debate. →
The topic of this show is Twitter—and how it can help your business.
And the special guest is Deborah Cole Micek, better known as 'Coach Deb." She's the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.
Deb has tens of thousands of followers at Twitter.com/coachdeb, and she's been featured in The Wall Street Journal and has written for Entrepreneur Magazine.
VIEW VIDEO HERE NOW:
What did you think about the video? What are your thoughts on
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On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.
Here's how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).
Here's the line up:
7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
11am Pacific (2pm
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