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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

    Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles?

    In this article, we’ll explore using LinkedIn ads on personal profiles.

    Why LinkedIn Ads Matter for Personal Profiles

    LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic forced many people to work remotely. As a result, more business professionals are actively using the platform to network, share content, and build their personal brands.

    Continue Reading about LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More →

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    Getting Your Team Quickly to Embrace AI

    Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI?

    In this article, we explore how to get your team or your clients to embrace using AI.

    Why Should Businesses Use AI?

    Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for efficiency and innovation. However, introducing AI to your team or clients can be challenging. 

    Before delving into the strategies for AI adoption, it's crucial to understand why businesses

    Continue Reading about Getting Your Team Quickly to Embrace AI →

    How to Leverage Buyer Beliefs to Improve Your Marketing

    Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results?

    In this article, we’ll explore how people’s beliefs impact the buyer journey.

    Why Beliefs Matter in Marketing

    As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is

    Continue Reading about How to Leverage Buyer Beliefs to Improve Your Marketing →

    Using AI to Be a Better Content Creator

    Are you creating content? Wondering how AI can help?

    In this article, we explore how AI can help creators improve their content creation process.

    Why Content Creators and Marketers Should Pay Attention to AI

    Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist us rather than replace us. 

    AI can be a huge time-saver, helping with tasks that take up a lot of time but aren't your favorite parts of content creation, like helping you to

    Continue Reading about Using AI to Be a Better Content Creator →

    UGC Strategy: Boosting Visibility and Sales With Customer Content

    Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? 

    In this article, we’ll explore UGC strategy

    What Is User-Generated Content?

    In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. 

    UGC is any content created and published by users of a platform or brand, typically on social channels. This can include text posts, images, videos, reviews, and more. UGC is

    Continue Reading about UGC Strategy: Boosting Visibility and Sales With Customer Content →

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