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    • Author: Marshal Carper

    How to Get LinkedIn Leads Without Advertising

    Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn?

    In this article, you'll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads.

    LinkedIn's Role in the Sales Funnel
    I love LinkedIn, but the platform has long felt like the estranged uncle who's wickedly smart and brimming with potential but putters along unremarkably, much to the surprise of the people around

    Continue Reading about How to Get LinkedIn Leads Without Advertising →

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    A 6-Step Workflow to Create Video for Multiple Platforms

    Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

    In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

    Why You Need a Social Video Workflow
    You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

    Continue Reading about A 6-Step Workflow to Create Video for Multiple Platforms →

    How to Get More Leads From a Live Event Using Social Media

    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual event for

    Continue Reading about How to Get More Leads From a Live Event Using Social Media →

    How to Market on Reddit: A Guide for Businesses

    Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

    In this article, you'll learn how to market your business on Reddit.

    Why Marketers Should Consider Reddit
    For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this industry often takes a narrow view of what social media actually entails.

    We look at the big platforms—Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest—and view those silos as the only

    Continue Reading about How to Market on Reddit: A Guide for Businesses →

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