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    Author: Mari Smith

    Facebook Live: What Marketers Need to Know

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    Have you heard of Facebook Live video?

    Do you want to use Facebook Live for business?

    Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

    In this article you'll discover how to broadcast with Facebook Live and use Live video in your marketing.
    What Is Facebook Live?
    Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became

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    14 Video Tools for Social Media Marketers

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    Do you want to add video to your social media marketing?

    Are you looking for tools to simplify your video production?

    Today's tools make it easy to record and edit videos for social media marketing and ad campaigns.

    In this article I'll share 14 tools marketers can use to create screencasts, montages and slideshows.
    Why Video for Ads?
    Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a

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    5 Ways to Increase Your Facebook Engagement

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    Looking to increase your Facebook page engagement?

    Wondering why some pages have very high engagement and others nearly none?

    In this post I'll share five tips you can put to work right away.
    About Facebook Engagement
    What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there's no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?

    Making Facebook work for your business can

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    How to Measure Your Facebook Engagement

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    Are you wondering if your Facebook content is connecting with people?

    Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.

    In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all.  To know more about Facebook engagement, check out this two-part post here and here.
    The News Feed
    Many businesses set up a Facebook fan page and look to their fan growth rate as the primary

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    Facebook Promotions: What You Need to Know

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    Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you?

    Look no further.  This article will provide an in-depth look at Facebook's promotional rules.
    The Tricky Rules
    Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform.

    For several years, the contest rules were fairly loose and

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    Top 75 Apps for Enhancing Your Facebook Page

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    Have you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I'll focus on the top 75 Facebook apps.

    These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
    Why Facebook Apps?
    Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user's experience. And, the more you keep your fans

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    Facebook 101 for Business: Your Complete Guide

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    Not using Facebook for business yet? Wondering where to start?  Already on Facebook, but not sure if you've done everything right? Well look no further.  Bookmark this article.  It will be your comprehensive guide to using Facebook.

    By the way, you're not alone. There are still many business owners and marketers who don't quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.

    This post is designed to help you understand what Facebook can do for your business and lead you through a

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    Facebook Community Pages: What Your Business Needs to Know

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    Facebook's new community pages have created a lot of confusion for businesses.  Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.

    The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.

    This article is designed to demystify Facebook community pages and provide you with important actions you can take.

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    21 Creative Ways To Increase Your Facebook Fanbase

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    If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

    People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I'll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button - and a fan page is called a “Business Page” or “Facebook Page” - we can still call them fan pages

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    13 Ways to Move Your Facebook Fans to Action

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    Perhaps you have a Facebook Fan Page and even some fans.  But now what?  How can you encourage your fans to act and interact?

    In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.

    However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?

    They will come and they will stay if you give your fans good reason to engage.

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    How to Better Engage Facebook Fan Page ‘Fans’

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    A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

    But, if you build it, will they come? And if they come, will they stay and engage?

    There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2)

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    5 Creative Ways To Use Your Twitter Favorites

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    If you look at most Twitter users' Favorites, this feature is often completely empty or seldom used. Many people simply don't know the power of this tiny tool! There are so many creative and useful ways to get mileage out of selecting tweets to favorite (others' and your own).

    With the constant stream (river!) of information rushing by on Twitter, here are five fun ways to capture your favorite tweets and have a way to archive/refer back to them.

    First, let’s make sure you know how to favorite tweets, what types of tweets to favorite, and

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