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    Author: Marcus Sheridan

    4 Ways to Create Content That Sells

    by Marcus Sheridan / June 13, 2012

    Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells.

    Ask any business owner or marketer which they'd prefer and the obvious answer would be the latter.

    The fact is, all the business blogging in the world doesn't help a bit if it's not increasing sales. Make no mistake—a business is a business and it needs to make money.

    In this article I'll discuss 4 ways companies can create blog content to bring in more sales.

    Continue Reading about 4 Ways to Create Content That Sells →

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    19 Ways to Build Relationships With Blog Comments

    by Marcus Sheridan / May 7, 2012

    Have you ever left a comment on a blog?

    How do you feel when the author replies?

    As we're all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.

    There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.

    Continue Reading about 19 Ways to Build Relationships With Blog Comments →

    5 Creative Tips to Increase Blog Traffic and Boost Your Business

    by Marcus Sheridan / April 4, 2012

    Does your business have a blog?

    Is it working for you?

    If you said "no," I wouldn't be surprised.

    But it doesn't need to be that way.

    Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.
    What's Wrong With Blogs?
    This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

    Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

    They refuse to tell

    Continue Reading about 5 Creative Tips to Increase Blog Traffic and Boost Your Business →

    5 Reasons Your Content Marketing Must Address Price

    by Marcus Sheridan / March 7, 2012

    Do you openly reveal your pricing online?

    The way people shop has now completely changed.

    We know that if we look hard enough online, we can usually find what we're looking for.

    And that includes the price of any product or service.

    Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

    Continue Reading about 5 Reasons Your Content Marketing Must Address Price →

    5 Ways to Get Your Entire Company On Board With Social Media

    by Marcus Sheridan / February 16, 2012

    Is everyone supporting social media at your company?

    Are you struggling to get the support you need?

    And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom "buy-in" from all employees in a company.

    In some cases, the CEO thinks the idea is frivolous.
    In others, management has their doubts.
    And in a large majority of companies, employees have no understanding of what social media is, what it does and how they can play a role in its

    Continue Reading about 5 Ways to Get Your Entire Company On Board With Social Media →

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