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    Author: Joe Martinez

    YouTube TrueView Ads Demystified: What Marketers Need to Know

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    Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try?

    In this article, you'll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales.

    Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions.

    #1: YouTube TrueView Video Discovery Ads for Search Visibility
    It's easy to forget that YouTube is a massive search engine. YouTube

    Continue Reading about YouTube TrueView Ads Demystified: What Marketers Need to Know →

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    How to Advertise on Quora

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    Looking for a new online source of leads and customers? Have you considered advertising on Quora?

    In this article, you'll learn how to discover if your audience is on Quora and how to run Quora ads to reach them.

    Why Marketers Should Consider Quora Ads
    Depending on your company's sales cycle, you may need to embrace several touchpoints to stay on top of potential customers. And you can't assume your target audience only uses Google or Facebook.

    It's worth taking the time to research whether your audience can be found on other

    Continue Reading about How to Advertise on Quora →

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