Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Need fresh ideas to improve your YouTube ad results? Wondering if tweaking your creative could help?
In this article, you'll learn four tips to improve your YouTube video ad creative to reach your desired outcomes.
#1: Show Your Brand Name and Logo at All Times in Your YouTube Ads
Arguably the most common form of video ad on YouTube is the skippable TrueView in-stream ad format. The way this ad type works is that viewers can skip your ad after 5 seconds of watch time. Advertisers love
Want to reach more of the right people with your YouTube ads? Wondering which targeting options you should try?
In this article, you'll discover three ways to target people with your YouTube ads.
#1: Target Audiences by YouTube Remarketing Lists
If you're just getting started with YouTube advertising and aren't sure who to target, why not start with people who already know about your business? One of the best ways to test if YouTube will work for your strategy is to see how your current prospects engage with your video ads.
If
Continue Reading about 3 YouTube Ad Targeting Options to Expand Your Reach →
Do you use YouTube in-stream ads? Do you know whether people are watching and engaging with your ads?
In this article, you'll learn how to analyze your skippable YouTube in-stream ads.
Analyzing YouTube Video Campaigns in Google Ads
Your YouTube TrueView in-stream campaigns might be focused on actions—meaning you're looking to drive traffic or push sales and conversions—or building brand or product awareness. But no matter your goal, we're going to look at a few ways to analyze the metrics of your skippable in-stream ads to see if
Continue Reading about How to Analyze YouTube In-Stream Ads →
Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try?
In this article, you'll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales.
Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions.
#1: YouTube TrueView Video Discovery Ads for Search Visibility
It's easy to forget that YouTube is a massive search engine. YouTube advertisers can capitalize on this search intent
Continue Reading about YouTube TrueView Ads Demystified: What Marketers Need to Know →
Looking for a new online source of leads and customers? Have you considered advertising on Quora?
In this article, you'll learn how to discover if your audience is on Quora and how to run Quora ads to reach them.
Why Marketers Should Consider Quora Ads
Depending on your company's sales cycle, you may need to embrace several touchpoints to stay on top of potential customers. And you can't assume your target audience only uses Google or Facebook.
It's worth taking the time to research whether your audience can be found on other
