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    Author: Jeff Sexton

    Are You Unknowingly Bribing Your Social Media Fans?

    Could “ethical” bribery be setting your business up for failure?

    If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

    In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

    Thus, the very activities you’re hoping will

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    6 Powerful Social Media Persuasion Techniques

    Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential.  Ultimately, you’re after influence.

    So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence”  that are hardwired into our social and cognitive minds. 

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    4 Ways to Use Social Media Cues to Engage People

    As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

    But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

    While looking at Adam Cohen's recent rundown of

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