Could âethicalâ bribery be setting your business up for failure?
If your companyâs social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes â to the point where receiving these things is the primary motivation for your fans and followers â then youâre essentially bribing customers to stay.
In this case, social media merely provides a pleasant, whitewashed cover for the bribery.
Thus, the very activities youâre hoping will
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