Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    Author: Jeff Sexton

    Are You Unknowingly Bribing Your Social Media Fans?

    Could “ethical” bribery be setting your business up for failure?

    If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

    In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

    Thus, the very activities you’re hoping will

    Continue Reading about Are You Unknowingly Bribing Your Social Media Fans? →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    6 Powerful Social Media Persuasion Techniques

    Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential.  Ultimately, you’re after influence.

    So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence”  that are hardwired into our social and cognitive minds. 

    Continue Reading about 6 Powerful Social Media Persuasion Techniques →

    4 Ways to Use Social Media Cues to Engage People

    As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

    But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

    While looking at Adam Cohen's recent rundown of

    Continue Reading about 4 Ways to Use Social Media Cues to Engage People →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: