Social Media Examiner

Your Guide to the Social Media Jungle

  • Search

    • Author: Jeff Korhan

    10 LinkedIn Tips for Building Your Business

    Are you using LinkedIn to grow your business?

    With 161 million business members, LinkedIn provides a lot of opportunities.

    The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.
    Why LinkedIn for Networking?
    The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don't give you business – people do.

    Many of your LinkedIn connections can introduce you not only to business influencers and

    Continue Reading about 10 LinkedIn Tips for Building Your Business →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Mobile Marketing With QR Codes and MS Tags

    Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift.

    More than 50% of all local web searches take place with mobile devices.

    That spells opportunity for businesses that have a mobile marketing strategy.

    Does your business have a mobile strategy?
    Why QR codes/MS tags?
    Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering

    Continue Reading about Mobile Marketing With QR Codes and MS Tags →

    5 Steps to a Successful QR Code Marketing Campaign

    Are you wondering how to use QR codes to enhance your marketing?

    Keep reading to learn some tips for implementing 5 essential steps.
    Why QR codes?
    QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.

    https://www.youtube.com/watch?v=B3lrcOhmp9g
    Here's a cool video that gives you an intro to QR codes.

    In North America, QR and 2D codes are still a novelty. For this reason, early adopters are eagerly putting

    Continue Reading about 5 Steps to a Successful QR Code Marketing Campaign →

    3 Ways to Prepare Your Business for Social Search

    Is your business ready for social search? In this article I'll reveal what you need to know and what you need to do to prepare for social search.
    The Emergence of Social Search
    Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it's unfolding differently than I expected, with Google leading the charge.

    It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all

    Continue Reading about 3 Ways to Prepare Your Business for Social Search →

    How QR Codes Can Grow Your Business

    What are QR codes and how can they help your business? Keep reading to find out.

    Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
    QR Codes 101
    If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they

    Continue Reading about How QR Codes Can Grow Your Business →

    Social Media Marketing Podcast
    Social Media Marketing Talk Show
    Web3 Business Podcast

    What Your Business Needs to Know About Social Graphs

    Are you familiar with the term social graph? Can you easily describe what one is, and better yet, why they're significant to the marketing of your business on the social web?

    Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.

    The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to

    Continue Reading about What Your Business Needs to Know About Social Graphs →

    5 Ways to Make Your Blog Posts Outstanding

    Are your blog posts just "okay"? Want to make them great? If so, keep reading.

    A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.

    Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.

    Continue Reading about 5 Ways to Make Your Blog Posts Outstanding →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: