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    Author: Jay Baer

    5 Easy Steps to Creating Reusable Social Content

    Sure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content?

    Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.

    Instead of a series of self-contained initiatives, build yourself a content ladder.

    Here are 5 steps to get there:

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    7 Reasons Not to Put All Your Eggs in the Twitter Basket

    Are you too Twitter-obsessed in your social media approach?

    Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.

    But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

    Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. 

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    11 Mind-Blowing Reasons Your Business Needs Facebook

    Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout.  And businesses are beginning to catch on.

    Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes "news" and intersects with other sites, the state of Facebook is mind-blowing. And that's a big deal for your

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