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    Author: Jason Miller

    How to Use LinkedIn Showcase Pages

    by Jason Miller / December 9, 2013

    Does your business have products or services that target unique audiences?

    Do your customers spend time on LinkedIn?

    Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.

    LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.

    In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages.
    What are LinkedIn Showcase Pages?
    Today, few businesses are islands.

    Many

    Continue Reading about How to Use LinkedIn Showcase Pages →

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    5 LinkedIn Company Page Tips to Enhance Your Marketing

    by Jason Miller / October 23, 2013

    Do you use LinkedIn for business?

    Do you have a LinkedIn company page?

    In this article, I'll show you how to get the most from your LinkedIn company page, in five easy steps.
    Why a LinkedIn Company Page?
    The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content.

    There's also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let's not forget lead generation opportunities from your content marketing.

    In fact,

    Continue Reading about 5 LinkedIn Company Page Tips to Enhance Your Marketing →

    How to Use SlideShare to Generate Leads

    by Jason Miller / March 14, 2013

    Do you want more leads?

    Have you looked into SlideShare?

    This article will give you 10 tips to maximize your leads with SlideShare.
    Why SlideShare?
    The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

    No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

    It’s now vital to include a visual element across all marketing campaigns.

    SlideShare is an essential part of any successful content

    Continue Reading about How to Use SlideShare to Generate Leads →

    5 Tips for Using Google+ to Boost Your Marketing

    by Jason Miller / October 18, 2012

    Are you wondering how to best use Google+ to enhance your marketing?

    Google+ is quickly becoming an essential part of any business's social media strategy.

    It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

    It's an audience marketers cannot ignore.

    Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social

    Continue Reading about 5 Tips for Using Google+ to Boost Your Marketing →

    5 Simple Metrics to Track Your Social Media Efforts

    by Jason Miller / May 28, 2012

    Are you looking for simple, straightforward metrics to measure the impact of your social media efforts?

    Social networks and blogs continue to dominate Americans' time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .

    While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.

    Here are five simple metrics to find out whether your social media effort is paying

    Continue Reading about 5 Simple Metrics to Track Your Social Media Efforts →

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