Are your Facebook ads working for you? Wondering which metrics you should be tracking?
In this article, you'll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.
#1: Assess Awareness
When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):
Reach: The number of people who saw your content. For example, if