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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Andrea Vahl

    How to Optimize Your Facebook Page for Facebook Graph Search

    Do you want to be more visible in Facebook Graph Search?

    As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

    This article will help you increase your exposure in Facebook Graph Search.
    Getting Started
    You want to prepare your Page so that it comes up more often in these searches.

    Currently, Facebook Graph Search’s initial search categories are a bit limited.

    You can drill farther down within these categories and you can also search on more general keywords.

    Continue Reading about How to Optimize Your Facebook Page for Facebook Graph Search →

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    8 Ways to Discover Valuable Social Media Content

    Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

    Would you like to find reliable sources of content your fans and followers love?

    This article contains eight tips to help you quickly find great content.
    Why Share Other People's Content?
    It's all about becoming a valuable resource.  When you can dig up great articles your audience is interested in--regardless of the source--you'll become more respected and your content will be widely shared.

    And when you have some of your own content to share,

    Continue Reading about 8 Ways to Discover Valuable Social Media Content →

    How to Analyze Your Email Newsletter List With Facebook

    Do you want to gain quick insight into your email list?

    Do your subscribers use Facebook?

    If so, you can gain powerful insights and target Facebook Ads to your subscription base.

    You do this using the Facebook Power Editor and Custom Audiences.

    In the marketing strategy outlined below, you'll learn more about the customers on your email list and you'll be able to better tailor your Facebook marketing to your customers.
    How It Works
    If you're an experienced Facebook Ads user, this is a great way to take your Facebook advertising to

    Continue Reading about How to Analyze Your Email Newsletter List With Facebook →

    5 Facebook Ad Tips to Maximize Your Facebook Campaigns

    Have you tried the new Facebook Ads interface?

    Are you interested in getting more bang for your buck when it comes to advertising?

    This article will show you five ways to enhance your Facebook Ads.
    What Changed Within Facebook Ads?
    If you've been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.

    But of course, this is Facebook, and the only constant with

    Continue Reading about 5 Facebook Ad Tips to Maximize Your Facebook Campaigns →

    9 Fun Facebook Page Examples to Spark Your Creativity

    Are you looking for creative ways to engage your Facebook fans?

    Do you need some fresh ways to infuse fun into the Facebook experience?

    This article will examine nine Facebook pages that bring excitement to their Facebook pages.

    My hope is you'll find inspiration for your own page.

    NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.
    #1: Seasons 52: "Mini Indulgence"

    Continue Reading about 9 Fun Facebook Page Examples to Spark Your Creativity →

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    Social Marketing Trends

    The data you've been missing!

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