Author: Andrea Vahl

How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

February 4, 2014

Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
If you have a website that never changes, you're going to struggle to get much traffic to

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How to Improve Your Facebook Engagement Using Controlled Experiments

November 25, 2013

Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions...

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.
Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won't have to take someone

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8 Facebook Apps to Enhance Your Facebook Page

October 21, 2013

Do you want to add more function and flair to your Facebook page?

Would you like to add storefront, generate leads or promote something special on a Facebook tab within your page?

In this article I'll reveal Facebook applications that can help you easily add functionality to your Facebook page.
How Do Facebook Apps Work?
Before we get started, let's review how Facebook apps (also known as custom tabs on Facebook) pages work.

Custom tabs are installed manually on your Facebook page and show up underneath the cover photo. If you're

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New Facebook Contest and Promotion Rules: What You Need to Know

September 9, 2013

Have Facebook rules stopped you from running contests on your Facebook wall in the past?

Are you wondering how the new Facebook promotion changes might benefit your business?

Facebook has made a huge shift in how they allow contests to be run.

Keep reading to discover what your options are and how other businesses are responding to these new changes.
What's New
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it).

You were

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Facebook News Feed Updates: How Marketers Should Respond to Story Bump

September 3, 2013

Are you wondering how to respond to the Facebook news feed changes?

Have you figured out how Story Bump can help your content remain top of mind with Facebook fans?

If you want to understand how these Facebook changes will impact your marketing, this article is for you.

Keep reading to discover how to take advantage of Story Bump.
What is Story Bump?
Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news

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How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

Social Media Marketing