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    Author: Amy Hayward

    Facebook Global Pages and Market Pages: How to Localize Your Marketing

    June 29, 2021

    Does your business market in multiple cities or countries? Wish there was a simple way to localize your marketing based on location or language?

    In this article, you'll discover how to set up a Facebook global pages structure with Facebook market pages to streamline your Facebook marketing.

    Why Use a Facebook Global Pages Structure?
    Facebook location pages, which have been available for a number of years, are particularly helpful when consumers are searching for directions to one of

    Continue Reading about Facebook Global Pages and Market Pages: How to Localize Your Marketing →

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    4 Ways to Use Google Tag Manager With Facebook

    April 30, 2019

    Wondering how to easily install Facebook features on your website without editing the code?

    In this article, you'll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager.

    Install Google Tag Manager on Your Website
    Google Tag Manager is a powerful, free tool that will enhance your marketing analytics. From this one central platform, you can track a variety of actions on your website (page views, clicks, etc.) and

    Continue Reading about 4 Ways to Use Google Tag Manager With Facebook →

    5 Facebook Ad Mistakes That Could Be Hurting You

    January 15, 2019

    Are your Facebook ads underperforming? Are you unsure how to get your ads to work better?

    In this article, you'll discover five issues that impact Facebook ad performance and how to fix them.

    Continue Reading about 5 Facebook Ad Mistakes That Could Be Hurting You →

    How to Use Event Tracking in Facebook Analytics: Event Source Groups

    December 10, 2018

    Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out?

    In this article, you'll learn how to set up event tracking and use event source groups in Facebook Analytics to analyze customer behaviors.

    Continue Reading about How to Use Event Tracking in Facebook Analytics: Event Source Groups →

    How to Create a Facebook Location Page

    August 20, 2018

    Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences?

    In this article, you'll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts.

    Continue Reading about How to Create a Facebook Location Page →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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