Author: Amanda Bond

How to Grow Your Instagram Following: A Strategic Plan

September 21, 2021

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

How This Instagram Growth Strategy Works
Instagram has over 1 billion monthly active users sharing millions of photos and videos every single day. That amounts to a lot of noise for Instagram marketers to break through to get their message in

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How to Easily Analyze Facebook Ad Results With 3 Custom Reports

March 2, 2020

Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager?

In this article, you'll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance.

Why Create Custom Reports in Facebook Ads Manager
If you’re anything like me, you’re tired of clicking around in Facebook Ads Manager to find, filter, and sort the data to see how your Facebook ads are actually performing.

Yes, Facebook has a few easy-to-reference reports around—Delivery,

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How to Analyze Your Facebook Ad Results: 7 Metrics to Track

February 24, 2020

Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?

In this article, you'll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you're not getting the results you want.

#1: Return on Ad Spend
Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it's the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the

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How to Recover a Suspended Facebook Ads Account

January 20, 2020

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

In this article, you'll find out how to submit an appeal to get your Facebook advertising account reactivated.

Facebook Ads Account Suspension: Two Red Flags
You're going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

Your first reaction: sheer panic.

Well, I'm here to tell you that

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How to Build a Successful Instagram Ad Campaign With Only $5 a Day

February 25, 2019

Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically?

In this article, you'll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day.

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How to Lower Your Facebook Ad Costs and Get Better Results

February 12, 2018

Need to lower the cost of your ads on Facebook?

Wondering if increasing your post engagement can help?

Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.

In this article, you'll discover three tips for building engagement that delivers better ad results.

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