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    Author: AJ Wilcox

    How to Create LinkedIn Sponsored Content Ads: A Walkthrough

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    Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?

    In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

    Why LinkedIn Sponsored Content Ads?
    You may have heard that

    Continue Reading about How to Create LinkedIn Sponsored Content Ads: A Walkthrough →

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    How to Analyze Your LinkedIn Ad Performance

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    Are you running LinkedIn ads? Wondering how your ads are performing against industry standards?

    In this article, you'll discover how to assess your LinkedIn ad campaigns.

    4 Important LinkedIn Ad Metrics Explained
    One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, "Hey, I'm running LinkedIn ads but I don't know if I'm doing it well."

    This can be a real challenge because LinkedIn ads are expensive. And if you're investing a lot of money in

    Continue Reading about How to Analyze Your LinkedIn Ad Performance →

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