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    Author: AJ Wilcox

    How to Use LinkedIn Text Ads: The Budget-Friendly Option

    November 18, 2020

    Ready to run LinkedIn ads but don't know where to start? Worried the costs are too high?

    In this article, you'll learn how to properly set up LinkedIn's most cost-effective ad type: LinkedIn text ads. You'll find tips for targeting, bidding on cost per click (CPC), and more.

    To learn how to set up LinkedIn text ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    Why LinkedIn Text Ads?
    Originally, when LinkedIn ads came out at the end of 2007, there

    Continue Reading about How to Use LinkedIn Text Ads: The Budget-Friendly Option →

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    How to Use LinkedIn Lead Gen Form Ads

    August 5, 2020

    Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?

    In this article, you'll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You'll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.

    Why Use LinkedIn Lead Gen Form Ads?
    LinkedIn ads are expensive so you want to do

    Continue Reading about How to Use LinkedIn Lead Gen Form Ads →

    How to Choose the Right LinkedIn Ads Objective

    July 7, 2020

    Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results?

    In this article, you'll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you're after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more.

    LinkedIn Objective-Based Advertising
    If you're used to advertising on Facebook, you'll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook

    Continue Reading about How to Choose the Right LinkedIn Ads Objective →

    How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

    June 9, 2020

    Want to guarantee your message makes it into your prospects' LinkedIn inboxes? Are you familiar with LinkedIn message ads?

    In this article, you'll learn how to set up LinkedIn message ads.

    What Are LinkedIn Message Ads?
    With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they'll see they received it, open it, or click on the link inside. Because there are so many steps between receiving

    Continue Reading about How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes →

    How to Create LinkedIn Sponsored Content Ads: A Walkthrough

    March 25, 2020

    Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?

    In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

    Why LinkedIn Sponsored Content Ads?
    You may have heard that LinkedIn ads are expensive, and that may be true.

    Continue Reading about How to Create LinkedIn Sponsored Content Ads: A Walkthrough →

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    How to Analyze Your LinkedIn Ad Performance

    March 3, 2020

    Are you running LinkedIn ads? Wondering how your ads are performing against industry standards?

    In this article, you'll discover how to assess your LinkedIn ad campaigns.

    4 Important LinkedIn Ad Metrics Explained
    One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, "Hey, I'm running LinkedIn ads but I don't know if I'm doing it well."

    This can be a real challenge because LinkedIn ads are expensive. And if you're investing a lot of money in

    Continue Reading about How to Analyze Your LinkedIn Ad Performance →

    How to Get Your LinkedIn Ads to Reach More Small Businesses

    August 10, 2016

    Do you want to reach LinkedIn users who work at small- or medium-sized businesses?

    Do you use LinkedIn ads?

    In this article, you'll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting.

    Continue Reading about How to Get Your LinkedIn Ads to Reach More Small Businesses →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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