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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    • Today's 👉 Tip of the Day is for video retention
    • A struggle-free content 🖼️ framework
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    Social Media Marketing World - Learn From the Pros

    9 Reasons Your Company Should Use Brand Advocates: New Research

    Who are brand advocates and what motivates them?

    • Walmart's “mommy bloggers”
    • Ford's “Fiesta agents”
    • Community support systems, like at: Dell, BestBuy, Quicken and Fiskars' crafting site Fiskateers

    #1: Advocates are prolific creators of information

    #2: Advocates influence the opinions and purchases of their friends

    #3: Advocates love to …

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    New Social Features: This Week in Social Media

    What's New This Week?

    • Almost all sharing and clicking on links is “first generation” with little viral effect, which leads to the conclusion that sharing matters more than virality
    • Out of 7 billion sharing signals analyzed, sharing accounted for 10% of visits that included 730 million page views
    • Sharing …

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    How Southwest Airlines Is Connecting With Customers Via Social Media

    • How the Nuts About Southwest blog was created as a platform to share behind-the-scenes stories
    • Why their blog is manned with one main blog editor and a team of 30 bloggers throughout the organization
    • What type of content the bloggers share to engage customers
    • How social media has helped …

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    4 Tips to Maximize Your Twitter Marketing

    #1: Define your business goals and objectives

    • Use Twitter to reach out to potential customers who live or work within 3 miles of your location.
    • Use Twitter to share your dinner special on Tuesday nights in June.
    • Use Twitter to talk with neighbors about an upcoming community event for …

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    ← Previous Articles 1…1,0301,0311,0321,0331,034…1,139 Next Articles →

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