How Southwest Airlines Is Connecting With Customers Via Social Media
Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How the Nuts About Southwest blog was created as a platform to share behind-the-scenes stories
- Why their blog is manned with one main blog editor and a team of 30 bloggers throughout the organization
- What type of content the bloggers share to engage customers
- How social media has helped Southwest Airlines differentiate itself from the competition
- How to use Twitter to build one-on-one interaction with your audience
- How to use Facebook to build community conversation with live streaming content and by featuring fare offers and promotions
Christi’s biggest tip: Allow your employees to have a voice and establish this early on in the social space.
Connect with Christi on Twitter at @southwestair and also at @christimcneill.
How does your company connect with customers on social media? What tips do you have to share about creating community conversations online? Please share them below.
