In this video I interview Christi McNeil, emerging media specialist and spokesperson for Southwest Airlines. She handles the online media relations and is the voice behind the Southwest Airlines Twitter account.
Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
- How the Nuts About Southwest blog was created as a platform to share behind-the-scenes stories
- Why their blog is manned with one main blog editor and a team of 30 bloggers throughout the organization
- What type of content the bloggers share to engage customers
- How social media has helped Southwest Airlines differentiate itself from the competition
- How to use Twitter to build one-on-one interaction with your audience
- How to use Facebook to build community conversation with live streaming content and by featuring fare offers and promotions
Christi's biggest tip: Allow your employees to have a voice and establish this early on in the social space.
How does your company connect with customers on social media? What tips do you have to share about creating community conversations online? Please share them below.
Ready to Supercharge Your Social Marketing Strategy?
Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
🔥 As a valued reader, you can save $830 on an All-Access ticket if you act now! Sale Ends Friday! 🔥GET THE DETAILS