by 
In this video I interview Christi McNeil, emerging media specialist and spokesperson for Southwest Airlines. She handles the online media relations and is the voice behind the Southwest Airlines Twitter account.
Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
Get Instagram Marketing Training - Online!
Want to improve your engagement and sales with Instagram? Then join the largest and best gathering of Instagram marketing experts as they share their proven strategies. You’ll receive step-by-step live instruction focused on organic Instagram marketing, content creation, and Instagram ads. Become the Instagram marketing hero for your company and clients as you implement strategies that get proven results. This is a live online training event from your friends at Social Media Examiner.
CLICK HERE FOR DETAILS — SALE ENDS JULY 3RD!
- How the Nuts About Southwest blog was created as a platform to share behind-the-scenes stories
- Why their blog is manned with one main blog editor and a team of 30 bloggers throughout the organization
- What type of content the bloggers share to engage customers
- How social media has helped Southwest Airlines differentiate itself from the competition
- How to use Twitter to build one-on-one interaction with your audience
- How to use Facebook to build community conversation with live streaming content and by featuring fare offers and promotions
Christi’s biggest tip: Allow your employees to have a voice and establish this early on in the social space.
Connect with Christi on Twitter at @southwestair and also at @christimcneill.
How does your company connect with customers on social media? What tips do you have to share about creating community conversations online? Please share them below.
