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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    • Today's 👉 Tip of the Day is for video retention
    • A struggle-free content 🖼️ framework
    • 🔇 Sound is missing from early Instagram videos
    • Instagram Stories 🙌 hype comments
    • 💥 Newsletter updates from LinkedIn
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    How to Integrate Social Media With Traditional Media

    The Integration Question

    A Social Media Framework

    The Social Media/Advertising Integrated Planning Framework

    #1: What is the goal?

    #2: Who is the audience?

    #3: Where is the audience?

    #4: How can I connect with my audience?

    #5: How do I extend the conversation?

    #6: How can I get my audience …

    Continue Reading →

    What Old McDonald Can Teach You About Social Media

    Shifting to Earned Attention

    Five Ways to Earn Attention With Valuable Content

    #1: Entertain

    #2: Inspire

    #3: Educate

    • What to do
    • What not to do
    • When to do something
    • When not to do something
    • How to do something
    • Why to do something
    • …

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    7 Tips to Mastering Facebook Advertising

    #1: There are two primary destinations that can be advertised through Facebook

    #2: Ad costs and impressions are heavily influenced by click-through rate

    #3: Targeting friends of connections increases the relevance of your ad

    #4: Facebook advertising takes time

    #5: An “Action” is an in-ad Like

    #6: Daily budget and …

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    How to Build Your Facebook Fan Base by Creating Experiences

    How to Create Your Own Facebook Experience

    #1: Decide on the overall vibe you want to create with your experience

    #2: Get clear on what your company does best

    #3: Map out your execution plan

    #4: Commit to it

    How to Optimize Your Facebook Experience

    Continue Reading →
    ← Previous Articles 1…1,0771,0781,0791,0801,081…1,136 Next Articles →

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