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In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.
Michael explains why there's a need to get your social media message right today and how businesses can use governance and training to do this. And you'll also hear a great tip on how to get more out of your social media activities.
Be sure to check out the takeaways below after you watch the video.
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Here are some of the things you'll learn in this video:
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- How to avoid broadcasting several different messages on social media
- Who the right people are to own your messaging
- Why Intel does a great job using social media
- What things businesses can do to get more out of social media
- What kind of actions business should take
- Current trends in social media
- How important it is to mobilize your employee base on social media
Find out more about Michael on Edelman Digital's blog and @EdelmanDigital on Twitter. And you can also connect with Michael on his personal social media blog Britopian and @britopian on Twitter.
How do you ensure your social media message is the right one for your business? Please share your comments below.
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