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  • AI Business SocietyYour Trusted Community for Training & ResultsBEGIN YOUR JOURNEY NOW

    Why Relationship Marketing is Important for Businesses

    by Michael Stelzner / March 23, 2012

    social media expert interviewIn this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

    Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today.  You'll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="37743278" width="480" height="271"]

    Here are some of the things you'll learn in this video:

    AI Business Society

    Which AI Moves Actually Matter?

    That's what every marketer is wrestling with now. New AI strategies, new tools, new takes every week — but no clarity. Most marketers and business owners are trying to figure out AI alone.

    The AI Business Society is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what's actually working.

    I'M READY FOR REAL AI RESULTS
    • Why businesses need listening skills
    • What businesses are doing well in relationship marketing
    • How to let the human side of business come through on social media
    • How to create mutual like relationships
    • The best mix for a successful Facebook strategy
    • How much time you need for a good social media strategy
    • An awesome app to use on your Facebook page
    • How to create customer advocates
    • The best tips to start a relationship marketing campaign

    Connect with Mari on Twitter @marismith, on Facebook and check out Mari's books and her website.

    What do you think? Do you focus on building relationships on social media? What tips do you have to share? Please leave them below.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 650 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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