How to Develop a Successful Multi-Author Blog

In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.

Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

You'll also learn how a multi-author blog can help your business and what you need to know to develop one.

Be sure to check out the takeaways below after you watch the video.

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Here are some of the things you'll learn in this video:

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• Why there will always be stories to be told
• How a multi-author blog helps to create community
• How to recruit authors for a multi-author blog
• Why it's important to connect with experts
• Why it's best to think about giving without thinking of what you want to get back
• What makes for great content
• Understand the connection between content and social media
• Why you need to figure out your content mission
• Why you need to focus on building great content and then adding a social sharing strategy
• Why there's value in physical events

Connect with Joe on Twitter @junta42 and check out the Content Marketing Institute.

How does your business use content marketing? Do you have any content marketing tips to share? Please leave your comments below.

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