• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    5 Tools to Boost Your Social Media Productivity

    by Pratik Dholakiya / March 2, 2015

    social media toolsAre you overwhelmed with your social media responsibilities?

    Looking for ways to perform tasks more efficiently?

    Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

    In this article you'll discover five social media tools to improve productivity.

    tools for social media productivity
    Discover 5 tools to boost your social media productivity. Image background: Flatiron.

    Listen to this article:

    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    #1: Resize Social Images

    Photos trigger better social media engagement. However, because each social platform has its own preferred dimensions, resizing your images to meet the sizing guidelines for different social networks can be time-consuming.

    This is where Social Media Image Maker comes in. It's an easy-to-use image-sizing tool that works for a large number of social networks, including Facebook, Google+, LinkedIn, Pinterest, SlideShare, Tumblr, Twitter, Vimeo and YouTube.

    social media image maker app
    Social Media Image Maker makes it easy to resize your images for fifteen different social platforms.

    Using Social Media Image Maker helps make the process of resizing and retouching your images much less labor-intensive. It's a good way to free up your time for other important tasks.

    #2: Monitor Analytics in One Dashboard

    To make sure your social marketing efforts are paying off, you need to measure their impact and track ROI. These tasks are much easier to do with a tool like Cyfe, the ultimate social media dashboard for managing campaigns.

    Cyfe tells you about the likes, views and clicks received by your Facebook content and provides in-depth Twitter and LinkedIn analytics. It also offers a truckload of data that helps you evaluate the performance of your social campaign.

    cyfe dashboard
    Cyfe gives you a detailed look at your presence across various social networks.

    Things change quickly in the social media world, and by staying on top of your campaign's performance, you'll be ready to initiate a course correction if something goes awry.

    #3: Identify Influencers

    Social networks play a huge role in influencing consumer decisions.

    This is why one of your key social objectives should be connecting and engaging with brand influencers. These are people who often have hundreds of thousands of followers, and building meaningful relationships with them provides more exposure for your brand. Sustained and meaningful influencer engagement can drive traffic to your site and lead to more sales.

    The problem is, how do you find brand influencers? There are two great tools that can help you with that: Brandwatch and BuzzSumo.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Brandwatch gives you social data from the perspective of brand mentions. You get a ringside view of all of the chatter about your brand and products.

    brandwatch dashboard
    Brandwatch uses social media monitoring to find influencers who are creating and participating in conversations in your niche.

    This data helps you identify the conversations that matter, as well as the people behind those conversations. You can then start engaging with key influencers in your niche who can provide real value to your business.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    BuzzSumo enables you to search for the most popular content by topic, discover content ideas and search for key niche influencers. You can search for influencers based on their topical expertise, number of followers, location, follower interaction and authority.

    buzzsumo influencer search
    BuzzSumo helps you zero in on the influencers who are best positioned to give your brand a nudge with their own audiences.

    #4: Upload Video to Multiple Sites at Once

    If videos aren't part of your content marketing campaign, you are missing out on an important lead generation opportunity. To take advantage, you need to create videos and upload them not only to YouTube, but also to plenty of other video sites.

    Obviously, handling all of these video tasks requires a lot of time and effort. What's more, how do you keep track of the views your video gets on each site?

    TubeMogul enables you to upload your video to dozens of video sites at once, simplifying and optimizing the process.

    It also gives you an overview of analytics for each site, enabling you to track the performance of your video across each platform. You know which sites are attracting the most viewers and whether your video has been optimized to attract your target audience.

    tubemogul video metrics
    TubeMogul provides data on the performance of your social media videos.

    The idea is to use videos to optimize conversions, and TubeMogul helps you do just that.

    #5: Automate Scheduling

    One big challenge for marketers is managing the time they spend scheduling and sending content to various social profiles. These important tasks can be time-consuming and may go wrong if you aren't careful. You don't want to end up in a situation where you forget to send a post or simply don't have time.

    Enter Buffer, a popular social media tool that simplifies scheduling and posting. All you need to do is create a content lineup and use Buffer to choose which social profile you want that content to be sent to and when.

    buffer scheduling
    Use Buffer to schedule posts and choose which profiles to send your content to.

    You can link your Buffer account to your Facebook pages, profiles and groups; Twitter; LinkedIn profiles and company pages; Google+ pages and App.Net profiles.

    By using Buffer, you can focus on creating content, and the app will take care of spreading it across social media. What's more, Buffer offers intuitive analytics that tell you which posts have performed best.

    Over to You

    As a social media marketer, you face many challenges and demands. Whether you're managing profiles, evaluating the effectiveness of social activities or creating share-worthy content, social tasks eat up a lot of your valuable time.

    Fortunately, there are social media tools that can make your job easier. Pick a tool that is the right fit for your needs and run with it. And keep adding tools to your toolbox to further boost your social media productivity.

    What do you think? Have you used any of these productivity tools? How have they helped streamline your daily task list? What helpful tools can you share? Please leave your comments below.

    Image icon from flaticon.com.
    how to boost social media productivity
    Tips for boosting social media productivity. Image background: Flatircon.com.
    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Social Media Tools

    About the authorPratik Dholakiya

    Pratik Dholakiya is the Founder of The 20 Media, an SEO and Content Marketing Agency. He frequently writes for leading digital marketing publications.
    Other posts by Pratik Dholakiya »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS