Want to improve your social media marketing? Wonder how top marketing professionals are using Instagram, Facebook, and other platforms?
In these 11 must-listen episodes of the Social Media Marketing Podcast with Michael Stelzner, you’ll get advice, inspiration, and insights from industry experts.
Podcasts Save Marketers Time and Effort
A marketer’s job is constantly shifting to adapt to emerging trends, evolving consumer behaviors, and changes to social media platforms.
You know it’s important to stay up to date with the industry, but there isn’t always time to research everything on your own—especially when you need to quickly change the course of your marketing.
That’s where the Social Media Marketing Podcast comes into play. In every episode, you have on-demand access to insight and advice from the industry’s leading experts as they discuss the topics that matter most to you and your job.
“Amazing! Actionable! Now I can hardly wait to go to the gym and listen to your podcasts. In every episode I have found at least one precious idea that is already showing results. All of your guests are so generous in giving away their secrets…” Elena-eleni
We bring you new episodes each week. You can listen whenever and wherever: in the car, on the train to work, walking to lunch…. Be sure to follow or subscribe so you don’t miss our amazing content.
#1: Instagram Content Strategy: Creating Content That Draws Customers to You
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content?
In this podcast, you’ll find a threefold content strategy for creating Instagram content that attracts your ideal clients. You’ll also discover how to develop Instagram captions that work, find tips to establish posting frequency, and get advice to increase audience engagement.
Michael Stelzner interviews Instagram strategist, Alex Tooby.
#2: The Future of Social Marketing: Trends to Track
Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business?
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In this podcast, you’ll discover four emerging social marketing trends and learn how to adjust your content and messaging for a changing world.
Michael Stelzner interviews futurist, social strategist, and author, Mark Schaefer.
#3: Content Marketing With Instagram: How to Build Demand
Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?
In this podcast, you’ll find out how to create organic Instagram content to generate greater interest in your product or services. You’ll discover common Instagram content mistakes to avoid and get examples of three types of content that should be part of your marketing strategy.
Michael Stelzner interviews Instagram marketing expert, Vanessa Lau.
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#4: Instagram Reels Strategy: What Marketers Need to Know
Want to do more with Instagram Reels? Wondering how to enhance your Reels content?
In this podcast, you’ll learn how to structure Reels for marketing intent. You’ll also discover how to create Reels for multiple business types, how to time Reels for increased engagement, and more.
Michael Stelzner interviews Instagram marketing expert, Elise Darma.
“So much great information – If you own a business, you should be listening to this show. Been listening for a while, but the Elise Darma episode inspired me to write a review. Michael has a tremendous voice for podcasting, but the questions he asks are almost like the exact questions you would ask after hearing the previous information. He is a master at digging deeper so you can have the best understanding of the content that’s being presented and then apply it to your business immediately!” ecdhunt
#5: Clubhouse App for Business: What Marketers Need to Know
Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?
In this podcast, you’ll explore why businesses should consider being active on Clubhouse. Learn how content discovery works on Clubhouse, how clubs work, and get tips to grow your following on Clubhouse.
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Michael Stelzner interviews Clubhouse expert Ed Nusbaum and marketer/content expert Nicky Saunders.
#6: Influencer Marketing Strategy: How to Grow Your Influence
Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?
In this podcast, you’ll discover how your business can benefit from influencers, find out how to identify and partner with the right influencers, and learn what to measure to gauge the success of your campaigns.
Michael Stelzner interviews digital strategist and author, Jason Falls.
#7: Launching With Facebook Ads: How to Sell More With Facebook
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?
In this podcast, you’ll find a five-step process for planning and executing a successful launch with Facebook ads, learn how to apply each step of the process to your own launch, and get tips to scale your ads campaign.
Michael Stelzner interviews marketing expert and founder of Hirsch Marketing, Emily Hirsch.
“Great resource for business owners – I love this podcast because it keeps me up to date on marketing news and tips relevant to my business. Thank you!” archer1440
#8: Organic LinkedIn Marketing: Proven Techniques for Marketers
Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?
In this podcast, you’ll discover what kind of organic content works best in the LinkedIn feed, and how best to use LinkedIn Stories and live video to engage the people in your network.
Michael Stelzner interviews LinkedIn expert and official LinkedIn Learning trainer, Michaela Alexis.
#9: What to Do When Your Facebook Ads Fail
Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?
In this podcast, you’ll discover technical and creative Facebook ad mistakes that impact campaign performance, learn how to make changes to your ads and landing pages, and find new strategies that will improve Facebook ad campaign performance.
Michael Stelzner interviews Facebook ads expert and founder of Successful Ads Club, Tara Zirker.
#10: Social Media Marketing Strategy: How to Thrive in a Changing World
Looking for a better social media marketing strategy? Need to build a social strategy that works?
In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.
Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.
“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy
#11: Visual Design for Non-Designers
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?
In this podcast, you’ll find a number of tools and apps you can use to design visually compelling content like a pro. You’ll also get tips to drive more visibility for your visuals.
Michael Stelzner interviews visual content strategist and found of Socially Sorted, Donna Moritz.
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