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***Winners Announcement***

Free Ticket Contest Results

Congratulations to the winners of the Social Media Success Summit Free Ticket Contest 2015.

Kelley Stephenson (@StevensonKelley) won the written contest, with a humorous description of her biggest marketing challenges that starts, “So I’m a ‘milennial’ and I’m supposed to have this whole social media game figured out already…” Read Kelley’s full winning entry here.

Teressa Morris (@teressamorris) won the Twitter contest by random selection.

Kelley and Teressa will be enjoying admission to the Social Media Success Summit–the online mega-conference designed to empower and inspire you with social media marketing tactics, brought to by Social Media Examiner.–for free!

Thanks to everyone who entered our 2015 contest.

****End of Winners Announcement***

 

NOTE: This contest is now closed.

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our seventh-annual Social Media Success Summit. This is our best event ever!

And we’ve come up with two fun ways for you to get involved.

First, what is this event?

Social Media Success Summit 2015 is the world’s largest online conference dedicated to helping marketers and business owners master social media marketing.

Thirty-five of the world’s most respected social media experts will share their strategies with you.

win a free ticket to social media success summit 2015

Discover how win a free ticket to Social Media Success Summit 2015. #SMSS15

Hear from Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing an Hour a Day), just to mention a few.

Pick up actionable ideas to improve your marketing with Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Google+, visual marketing, analytics, content marketing, marketing tools and more! Check out all the sessions.

Join more than 2000 of your fellow marketers and business owners who have already registered! Here’s what one had to say: “This was one of the best investments I have made career wise. the presentations and the people providing them went above and beyond to provide value for the audience. I can’t say enough about the quality of this event.” -Kira

How can you win tickets?

We have three free tickets to the Summit valued at $697 each, plus the opportunity to be promoted to more than 400,000 of your peers! And remember, this is an online conference—so no travel is required to participate.

Two ways to win:

There are three tickets up for grabs and two ways to win:

#1: Twitter Entry

Simply click the button on the right or tweet what you see below for a chance to win one ticket:

I want to win a ticket to Social Media Success Summit 2015 http://bit.ly/winSMSS15 via: @smexaminer #winSMSS15

You can tweet up to two times per dayEach tweet is an entry to win. We’ll randomly draw the winner of a free ticket. All tweets must have the #winSMSS15 hashtag included.

#2: Written Entry

The winner of our written contest gets two tickets PLUS a mention in the Social Media Examiner Newsletter (400,000+ subscribers)!

Simply write about your biggest social media marketing challenge in the comments box below (scroll down).

 IanCleary PegFitzpatrick

The judges (Mari Smith, author of The New Relationship Marketing, Ian Cleary, social tools expert, and Peg Fitzpatrick, co-author of The Art of Social Media) will select the winning entry. Their decisions are subjective and final.

What You Need to Know

  • You can enter to win either or both prizes.
  • Tweets must contain #winSMSS15. (Maximum 2 tweets per day).
  • The deadline is Friday, September 18, and the winners will be announced shortly thereafter.
  • If you’ve already registered, no worries. If you win, we’ll either give you a full refund or you can give your spare ticket to someone you really like.
  • No purchase is necessary to win.

We look forward to seeing your comments and tweets. Good luck!

win a free ticket to social media success summit 2015

Find out how to win a free ticket to Social Media Success Summit 2015.

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  • I run my own social media consulting business and my biggest challenge is educating business owners about social media.

    A big part of that is explaining that results on social media don’t always have a direct monetary value and therefore it’s hard to calculate ROI. In these cases it’s more appropriate to look at your Return on Engagement (ROE).

    This isn’t an issue that is confined to social media marketing, the whole marketing industry has been battling for decades against the bean counters (CFOs & Accountants) that want every business activity to have a monetary value that can be recorded to justify its expense.

    But how do you prescribe a monetary value to awareness for example? One of the main benefits of social media marketing.

  • We’ve recently brought all our social media clients in-house and it has been tough. Sometimes the greatest challenge isn’t the clients but the internal team. Why? Because social media is such a dynamic environment that it changes all the time and also it has a lot to do with age, perception, experience and perhaps even simple education. We all have different opinions and it can be difficult to reach a consensus on the best strategy for a particular client. Time is money, and the time spent researching the things we’re trying to find common ground for doesn’t make money directly or immediately.

  • Micah-Sage Bolden

    After working as an independent consultant for more than
    five years now, I’ve recently started my own social media and digital marketing
    business. Like many of us working in social media, I’ve found that my biggest
    challenge is expanding my clients’ understanding of social media’s ubiquity.
    What I mean by that is, more often than not, individuals who are unfamiliar
    with social media see the medium as a simple extension of traditional marketing
    techniques. They promote themselves into the ground.

    The challenge has been to show them how to shift from
    promotion to storytelling, from championing their own brand to inspiring the
    engagement of their followers. Once they see that social media isn’t just a
    free digital billboard, they begin to understand the limitless potential of
    having thousands customers at their fingertips. I try to help them see that
    social media isn’t just for posting thier content. It’s for interacting with
    others’ content, conversing with customers and thought leaders, conducting
    social listening to improve customer service and gather business intelligence,
    shoring up brand loyalty and online legitimacy, and so much more!

    As social media continues to ingrain itself into our world’s
    social fabric, brands have to understand that the medium isn’t a continuation
    of the old guard, but a new frontier promising genuine connection, enriching
    conversation, and social betterment.

  • Bryan Kratz

    My biggest social media challenge is getting money to spend on ads.

  • Hi Mari, Ian and Peg,

    My biggest challenge as a business owner and sole trader is unfortunately finance. Boring, right? It’s not money I’d spend on expensive software or technology for my business, but for everyday necessities like joining networking communities, attending seminars & workshops.

    I started my business from scratch, without any prior knowledge of marketing, social media, blogging etc. It’s been a rollercoaster of a ride but incredibly exciting and I’m happy to say I’ve survived so far into my third year. Woot!

    I learn by reading blogs, attending webinars and downloading as much free content as possible (what a cheapskate.)

    My passion is visual marketing, for which I have Donna Moritz from Socially Sorted to thank as I read one of her blogs back in December 2013 and thought, “I want to do that!” [Of course, Peg, you’ve inspired me hugely but I’m not sure if I can mention you, seeing as you’re a Judge.]

    I’d love the chance to attend Social Media Success Summit 2015: I’d benefit enormously from the extra knowledge I’d gain and I’m truly passionate about what I do.

    Thank you!

  • I work for a digital marketing firm, and the biggest challenge we face when managing social media accounts for our clients is engagement.

    Most of our clients are small business owners who do not have the same brand name recognition as big-name companies in their respective industries. The issue is that we can curate great original content to post on their channels, but the response of these posts is underwhelming in the terms of likes, follows, etc.

    We’ve moved from posting strictly literal content about the businesses to publishing more engaging content about trending topics, and ideally, aiming towards building an interactive audience for each account.

  • Megan Biller

    I have two jobs. For one, I am a higher education professional, working to recruit students for our program. For the other, I am a book author. Learning to juggle these two jobs has been interesting, but I am finally learning the balance needed to be successful at both.

    My biggest social media challenge is learning the best strategy for each of my jobs. While one is recruiting and highlighting our program, the other is focused on selling. There are areas of overlap, but there are also areas that are completely different. Keeping up on the latest trends can be overwhelming, especially as the platforms continue to change.

    I hope to continue to be a student in the area of social media. Along with reading the latest articles, my goal is to include a few more conferences so that I can not only succeed in social media marketing for my jobs – but continue to share my knowledge with others!

  • I think the biggest challenge I face is being able to scale efforts. When you are managing one brand across several social media channels, it can be challenging, but once you have processes in place it becomes more manageable. Once you start including several different brands (5) across all the different social media channels with no increase in personnel support, the logistics, monitoring and engagement factors change dramatically.

  • Amber Bloom

    I work in marketing in the produce industry. While most of
    the big names in fresh produce are on top of all the social media and digital
    marketing trends, most of the mid-level or smaller produce companies I work
    with have a hard time grasping the power of social media and digital marketing.

    Here’s an actual quote from a recent meeting with a produce
    company: “Facebook? I think I’ve heard of that. I think my wife has one of
    those. What does that have to do with my company?”

    It’s a struggle to get them to understand that just because
    you can’t always measure an ROI from you efforts, doesn’t mean that they don’t
    contribute to your bottom line. Social media gives you the opportunity to
    connect directly with your consumers in a way that no traditional marketing
    technique could. They can connect one-on-one with consumers to create more
    loyal customers, resolve customer service issues, educate and grow their brand with
    one simple strategy.

    Social media is powerful and any company who isn’t taking
    full advantage of this (mostly) free marketing tool is missing out.

  • Leslie Freiberg Del Maestro

    After 20 years in the marketing industry, I finally decided to start my own business. One of the biggest challenges I’m facing, along with several business owners, is social media. It seems as if the social media technology is the premier package to my basic
    cable setup. I have used Facebook for my business page but, I am not familiar with the benefits of Instagram or Twitter. As a business owner, I know how difficult it is to reach my fans with one platform, let alone 3 or more. Questions I am often asked is; When is the best time to post? What is the best way to get your post seen? How does Instagram link to Facebook? Where do all these darn hashtags go? What is the benefit of posting on Instagram and then posting the exact same thing on Facebook?
    I am not alone when I express the challenges I’m facing in the social media world. If given this opportunity, not only would it help me, it will give me an excellent foundation to help those facing similar challenges.

    Thank you for the opportunity,
    Leslie Del Maestro
    Leslie Del Marketing & Design

  • I work with a young marketing company. I would say the biggest obstacle of social media marketing is encouraging confidence. There is a feeling of self doubt some small business owners have when it comes to being vulnerable on social media. Most of them are humble and they feel like it’s boasting.

    We try to convey to them that their customers already love them and that sharing their successes and small glimpses into their daily life is good for both parties. It’s builds a bond between the customer and the business, it’s like they have been included in their circle.

    And when they do mess up, customers will give them more grace if they feel like they are already part of the family. In a nutshell, truly organic content wins.

  • Tom Carnewal

    Biggest challenge is to keep the dialogue going. Way too many brands and people just push content on social media and forget what it is really all about: connect with your audience!

    This is a lot more difficult than just program and plan twits and posts. But whoever said social media was easy?

  • Intangibles are so hard to quantify and convey to numbers-folks. (I’m married to a numbers guy–I get it!) The analytics sessions at the Summit could be a big help. Good luck, Charlie!

  • My biggest challenge as a social media marketer is finding the best ways to bring value to itty-bitty businesses or the sole proprietor who is just starting out. Unlike other, more traditional media types, social media on its own (without the purchase of ads) doesn’t bring in the “big bang for the buck” that businesses are used to getting. It’s a slow build, and securing my services may seem like an experiment in faith at first rather than a calculated investment.

    An extra few hundred to thousands of dollars paid out of pocket for a social media manager (or even training) can be a scary thing for a small business owner, especially in today’s uncertain economic climate; my goal is to find some blessed middle ground between giving away my services and charging businesses for consulting that is out of their budget. I so want to help people become savvy on social, but I have mouths to feed at home, as well. Advice for helping the small business owner in a scalable, more profitable way would be the Holy Grail for me at this point in my career. Thank you!

  • That does sound frustrating, Shae. Hopefully the Summit will provide you with that perfect fact or bit of knowledge that helps you convey the value of what you do. Good luck!

  • That’s always a challenge, isn’t it, Bryan?! Good luck!

  • So true, Micah-Sage. It’s a whole new way of doing things. Good luck!

  • You’ll love the Summit, Nicky, with access to Donna, Peg, and all the others. Good luck!

  • Sounds like you’re on the right path, Elizabeth. The Summit will give you lots of tips & ideas for increasing engagement even more. Good luck!

  • makiomilano

    Social Media is an will be part of our lives for years to come, but sometimes we have to moderate our real life with our digital one. I´ve been involve in a middle school and high school interaction with students and I found they are super excellent in posting, sharing, etc but they usually merge both lives and is where the problem begins.

    What I want to do is prepare myself in teaching how they can achieve a good digital life without exposing their real actions.
    Also, we need the tools to stay up to date with them because from cero they can make a new social network arise.

    Digital natives, like my kids, need to start learning social media.
    I encourage all influencers to bring this new generations to understand the power of social networks around.

  • That’s a full plate, Megan! The Summit will help you see the full range of what’s out there, working right now so you can choose what will work best for each of your businesses. Good luck!

  • That’s a big challenge, Mike. I’m sure you’ll pick up some good tips to help you manage it all at the Summit. Good luck!

  • Ha! Hard to believe there are people who haven’t jumped on this freight train yet! Good luck, Amber!

  • Congrats on your business, Leslie! You’re right–marketing has changed so much, so quickly. The Summit will be a great way to get up to speed. Good luck!

  • Jackie Brown

    Our biggest challenge is that we do marketing exclusively for DENTISTS. So trying to explain to them the importance of using social media to toot their own horns is very alien to them. Pardon the pun, but it’s like pulling teeth 😉

  • Kat Barnes

    My biggest social media marketing challenge was working for a human services organization that has on-site senior care for Alzheimer’s, on-site adult care for the developmentally disabled, provides home services (grocery shopping, errands, transportation to appointments, handyman), serves as the local Meals on Wheels, has an on-site daycare/preschool, and has a social enterprise cafe with twice weekly entertainment. Needless to say, the audience is not something you can easily nail down! I’ve stumped more than one presenter in social media training – “Yeah, wow, you’ve got some challenges! Why don’t we move on to someone else for now.”

  • Michael Fulton

    For me, my biggest challenge in a B2B consulting business is how do I balance sales and content sharing, as well as making sure I invest the right amount of time into the medium but without overdoing it. I focus exclusively on LinkedIn today because of the nature or my business and I worry that most folks ignore the content anyway and I am likely to push people away if I post anything sales-ey at all.

  • Leslie Freiberg Del Maestro

    Thank you Jennifer!

  • Amanda Elisha Kazakevicius-Nel

    My biggest challenge — this week — has been managing multiple Instagram accounts. 2 of my current clients are events with overlapping event promotion; so this particular week is busier than others. I’m frustrated that I can’t schedule IG posts when I’m scheduling the rest of my social content. Sure, I can schedule in Hootsuite but it doesn’t post — AND I have to be logged into the respective account in order to get the notifications.

    My current workaround, is to create an event on my calendar with the text + image for the particular account. I’m then notified about 10-30 minutes in advance, when I can either right then (or often an hour later) post it to IG. I group all 4 accounts into the same half-hour time window, but it takes 5-10 mins per account, so 20-40 minutes total.

    It’s annoying and currently my biggest challenge because I’m a huge advocate for IG but as the social media manager behind multiple accounts, I want to pull my hair out.

  • Scott Darby

    So here’s my challenge:

    I’m completely new to the world of marketing with social media and have taken on the responsibility of developing and implementing a social media plan for the family business. How do you effectively use social media for a funeral home???

  • Marie Rodriguez

    I’d say the biggest challenge for me with my company is the gentle balance between touting with humility – what makes us special vs. being attention mongers. I am also looking to have our advocates speak for us more frequently.

    Blog content isn’t necessarily a challenge since I work in an environment where people are interested in what we make and how we make it – beer. I am constantly looking for the best avenues to introduce our content to future customers and still maintain a great relationship with current ones.

    Analytics are very important to our team. I am always looking to improve the communication of the importance of the message we are conveying.

    I believe I will benefit immensely as a beneficiary of a ticket!

  • Valeria Landivar

    The biggest challenge I have are languages. I work in french and Spanish, so most of the times I have to create double accounts on social media. I have created separate blogs and everything, but I ask myself sometimes about Instagram, should I write my posts in french? english? spanish?. I would love your input and maybe some tips about this. Hope the summit help me get tips on how to engage with different demographics, how to optimize my time management and of course I want to improve my social media tactics.
    You can find me on twitter @valerialandivar and @landivarvaleria hahaha. Thanks!

  • Megan James

    We are a mature brand in this space,helping BtoB’s monetize and strategize successful digital marketing programs. Our challenge is helping those brands that started with zero social presence (and have now matured to wildly successful online communities), stay ahead of the game. This is an example of one of our award-winning accounts (Fire-dex)

    https://www.facebook.com/FireDex?fref=ts

    How to stay ahead of the social game with mature communities would be our biggest challenge.

    Thank you!
    Megan James
    MJ2 Marketing
    Columbus, Ohio

  • Dania Aubrey Christine DePas

    Time! I manage social for a nonprofit, along with many other tasks, and there is never enough time! I need to reorganize and focus on what’s most important.

  • That’s an interesting observation, Robin. It can be hard to see the line between being friendly and being salesy. Sounds like your clients are in good hands, though, and the Summit can help you assure them of that. Good luck!

  • Kristen Rose Burke

    Hey all! I am a marketing specialist for a manufacturing company who focuses on UV technology, mostly leak detection tools for many industries including HVAC, automotive, and mining. I find that my biggest challenge is figuring out how to implement what I’ve learned from viewing the analytics of previous posts into my next post. I’ve tried creating similar posts but the response is usually not the same. I’d be interested in learning more about how to put the analytics to use in future posts, especially when using Facebook.

  • Keeping the ‘social’ in social media, right Tom? There will be lots of tips to help keep the connections strong at the Summit. Good luck!

  • Dallas

    I would love to win the two tickets PLUS a mention in your newsletter. I have been a SMM manager for a couple of years now and have experience creating and managing social media content in many types of industries from, technology, food, fashion and now I am in the cannabis industry.

    My biggest social media marketing challenge has been in my current position at DOPE Magazine and being in a new industry of cannabis. Finding ways to promote, educate and market cannabis through our social media channels has been very difficult because it is not federally legal, yet it is becoming legal in different states. I find it very challenging to market our magazine and our clients on Facebook and Instagram and to find appropriate content and images so we don’t get our account shut down.

    Its been difficult to boost any post, our page, our events because it is cannabis related and Facebook has denied a lot of our boostings which has affected our audience, the number of followers etc. I have to be very careful on how to market in this new industry yet still be appropriate on all social channels and that has been very difficult. We want to set a high standard for the cannabis community so coming across problems first and figuring them out so we can help our fellow followers, clients etc is something we want to do.

    I hope that this issue becomes more exposed and how other cannabis related businesses can overcome this barrier. I actually went to a Facebook FAQ when they came to Seattle on how to go about marketing cannabis etc and what we can and cannot do and the representative couldn’t provide any answers or provide any suggestions except that “until it becomes federally legal” our rules and regulations will be the same and strict. I know I am not the only person in this industry that is having difficulties with promoting their cannabis industry and soon it’ll have the same rules just like alcohol.

  • jwie86

    Biggest social media marketing challenge has been trying to quell a brand crisis in which a brand I worked with had gotten itself into a firestorm online. After some quick/educated responses to the appropriate people and creating tangible solutions that users agreed with, we were able to move beyond that situation.

  • Debbie Rinckey

    My biggest challenge used to be educating businesses about the importance of social media in their marketing plans but now they all say to me – Okay Debbie we need it so help us incorporate it… So I come up with a plan and then explain to them the strategies and cost and they have trouble with the time and cost of social media. In other words they just think I’m supposed to magically type something up on Facebook, Twitter or any other platform in 5 minutes and after that they should immediately see the return. They wonder why it takes so long and why it should cost so much…

  • Charles Birney

    OK, I have started a small podcast production company…so far so good! BUT I think my greatest challenge is explaining podcasting to people who do not get it! I have my methods but am always looking for innovative ways of describing it. AND I stink so far at getting interns….

  • This year I decided to change my audience and add live speaking! This has been a big challenge as I’ve had to start again basically from scratch. The hardest part has been finding my new target audience and building it on social media.

    THE #1 biggest struggle I have is staying current with how Facebook ads work! It seems every time I go into their Power Editor it’s different. I’m learning about pixels, uploading email lists, etc. and find it a bit confusing.

    I love the recent article SME shared about Facebook Groups as this is another struggle. Keeping the group active, coming back, engaging, etc. I left my previous group with almost 1,000 people to another coach and started a new group. Building it up is a challenge daily as I am posting valuable free content for them with not much response.

    I know FB is the place to find and work with my new audience… building it! That’s the hard part… 😉

  • Joel Rosco Svendsen

    I recently received a promotion at work to become my company’s Content Marketing Manager. I’m pleased with some of the results we’ve had – but there’s always room for improvement. This seminar seems great for content strategies specific to each social network (one strategy does not work for ALL social networks) and I’m specifically interested in the sessions that help develop paid-ad strategies for Facebook and Twitter.

  • Kavita

    I work at a Bath and Body product company that has been in existence since 1752. In the heydays it used to be a very well know brand with stores all over the country. We only sell online now and via mom and pop stores. While our loyal customers are still with us we are having a hard time connecting with younger customers. My social media challenge is connecting with a younger customer set without them being able to interact with the brand on ground. And doing this with a very limited social media marketing budget.

  • Mark Paynter

    As a business solutions consultant it is difficult to try and convey the vision and importance of an effective social media plan to our in house team and also to get them to see that although our solutions are very niche, we need to stimulate business at a lower level with the end user and not directly with our industry.

    It is also a challenge for them to understand the industry holistically and to effectively target end user interest which will in turn stimulate channel sales

  • Amy Decker

    Biggest social media marketing challenge…staying interesting! As the social media specialist for a property/casualty insurance company, the content isn’t always “sexy.” Luckily we have a lot of great minds here who contribute ideas for compelling content!

  • Amy Takii

    I work for a Ford Dealership and the hardest part of our marketing challenge is keeping up with all the changes! I love social media but they change the way they market so much that sometimes it is hard to keep up! Lucky for me I found you guys and I’m doing a much better job now. It has been a crazy year for me personally and social media has been an outlet! I have tried talking my work into sending me to this convention but it just isn’t in the budget. Hopefully if I try hard I can will one of the giveaways

  • Tom Carnewal

    You got my point. There’s often not enough ‘social’ and too much ‘media’ in our Social Media.

  • Ashley Calia

    As an administrator of a small business, it can be difficult to understand just where to focus your time and energy when it comes to Social Media Marketing. With Google’s constantly changing algorithms, Facebook’s limitations for businesses and the other major contenders (Twitter, Instagram, Pinterest, Google+, etc.) all wanting your SMM attention – it’s hard to know where to spend quality time and money for expanding your customer base and branding. Especially when you’re working with a small business that may not have the resources of a fortune 500 company.

    The hardest part of my job is trying to explain to the company owner that investing in certain parts of SMM, while the ROI (return on investment) isn’t the easiest thing to calculate, we will receive lots of branding attention and new clients.

    A summit like this with all of these knowledgeable, industry-driven professionals, would not only boost my knowledge in the field, but would also allow me to explain to my boss (and future bosses) why SMM is the right plan to get ahead in any industry.

  • My biggest social media challenge was all about figuring out where to start. As a newbie social media marketer, I wanted to learn all that I possibly could about social media, analytics, and everything that went with it. There are so many blogs, websites, and just spammy places that I felt discouraged and while I thoroughly enjoyed everything that I’ve already done, I didn’t believe that I could go much further.

    Then I found this site and not only did I book mark it, print out and read the social media marketing industry report, and sign up for the newsletter, I haven’t shut down this page. I am always finding new articles and things to implement. I want to be helpful and authentic and truly make a difference in other people’s lives and I’m really counting on this to help me do that. I want to limit the frustrations, the anger, and the just plain confusion and lost feelings that come with marketing a new business. I want to help prevent the feeling of hopelessness and doubt that can creep in. I want to help because I went through them – many times.

    My biggest struggle is not being able to help enough people figure out that the struggle, the frustration, the tears are all over something so simple and actually fun to do.

  • My biggest challenge is being able to provide quality and engaging content that is different from my peers and is true to my industry and brand. Im a luxury wedding planner 🙂

  • Biggest challenge is planning long-term strategies while continuing to be nimble enough to react to trends and news as it happens.

  • htgoody

    My biggest social media challenge involves analytics. I am a communications consultant for several nonprofits, and we have trouble determining not only what numbers we should be paying attention to but also what to do with that information so we can improve campaigns, make communications more engaging, and move the needle on engagement in a time-efficient way. There is SO much information out there to be had and so many places online to have a presence, and typically the response to this from professionals (myself included!) is, “find out what works for you and stick to that.” But that usually leaves folks with more questions, and it would be nice to have basic guidelines. Also, It’s unusual for me to work with an organization that has an employee dedicated to social media, so time investment is limited, and typically any kind of measurement/accountability falls by the wayside. What are the basic measurements we should be looking at, and how often should we look at them? Finally what’s the best platform for organizing those numbers that’s cost- and time-effective (i.e., where is the best place to manage all these different channels?) Facebook reports are nice, but where to I get FB, Twitter, website traffic, Pinterest, Instagram, youtube, etc., all together?

  • Kelly Lawrence

    *deep sigh* Social Media Marketing Challenges… where do I begin?

    Well, I guess what’s challenging for both me and my clients is how to measure my consulting services ROI. More followers doesn’t equal more business, necessarily. More likes on a picture, more “Shares/ Retweets” on a post, more traffic to the webpage doesn’t equal more dollars, it only provides the opportunity for more dollars. I feel like that’s a hard pill to swallow for business owners looking for a quick fix using social media. To that point, there’s also the hard conversation about their business webpage and it’s effectiveness (or lack there of). I can be as engaging, consistent, creative and responsive as I want on social media but with no boat to house the catch, we can catch fish but we can’t reel’em in! I often end up having to turn my hate backwards and do some light to moderate web design/ digital consumer experience consulting and content editing, which, while it’s not all that challenging, I don’t appreciate how I end up knee deep in someone else’s business (digitally speaking) when I should be minding my own (and getting some training in on the Social Media Marketing Society! :-))

  • One of the biggest challenges for me is getting engagement on my social media channels and blog. This comes from the type of business I have… which is helping job seekers to secure a new position quickly, easily, with less stress. People don’t like to make comments that are visible, because someone, that isn’t suppose to could find out about their job search. I have a lot of connections, lots of emails, and get business – but little engagement. The other challenge is keeping up with all the new channels, apps, features… and new additions to the existing ones. But, I truly LOVE the social media aspect of marketing my business. Thanks so much for the fabulous, top-notch information you provide each day. 🙂

  • Amanda Hurley

    My biggest social media marketing challenge is configuring engaging posts for a B2B company. It is especially hard within the healthcare industry as we are trying to reach payers from health insurance organizations. It’s hard to get these people to see our social media efforts and then continually come up with content these people would be interested in. Boy oh boy, B2C in the hospitality industry was a lot more fun and dare I say, easier!

  • pip seymour

    I was working for a digital media company and found they had no follow through on services and client management. I was asked countless times by clients if I would take them on and work with them without the company I was working for. I did end up leaving the company and have started working for myself. I focus mainly on social media, but I do do web maintenance as well. I have about 8 clients and have not had time to set up my own site or social media stuff properly. I have several things I am struggling with on a day to day basis. Firstly, I find it hard to offer services in packages as each client has different needs, so I am now charging an hourly rate. I would like to get away from this as I don’t find it is the best use of my time. I have also set up an account with Buffer for each client as I couldn’t find resources that would service my posting and tracking needs without being charged an exorbitant fee and as a new business. I need to avoid a lot of additional costs until I get off the ground properly. And lastly, I am now being asked to prove what I am doing by showing that posting and writing content on social media is driving traffic. I have set up google analytics, but I am wondering how I can improve what I am doing and prove to my customers that it is worth the cost. Any help or suggestions on any of these areas would be great. I love what I am doing and cannot see myself going to back to working for someone or a company that doesn’t have the same intentions and goals that I do.

  • Jacky L Eshelby

    I teach agribusiness at a major university and teach content marketing in an advanced applied class. The students work with clients and the top request has quickly become social media and content creation. Finding great resources of information to stay current to industry trends has become my greatest challenge. I am also going to apply the fundamentals in new advanced sales course for prospecting. Having the ability to hear from industry experts and gain insight of resources, will help me be successful in the classroom.

  • Heather Robison

    I manage my own social media and website business. My biggest challenge is scaling the clients wants and needs across multiple channels. I try to educate them on a more focused approach, rather than be everywhere and do okay, be great in one or two places that are meaningful. Often times the clients want instant results and will jump ship (or platform) and want to try something new if success does not happen overnight. I continually try to educate them on the process of social media platforms and the importance to be genuine, which takes time to build relationships and trust. I am constantly on the hunt for new processes and approaches to both please my clients desire to “be everywhere” and be able to bring them increased success.

  • Rachel Miller

    My biggest challenge as a social media marketer is keeping up with the endless changes social media undergoes. I struggle just to find the time in the day to stay updated on them — hence my subscription to Social Media Examiner! Understanding the changes is one thing, but explaining to others why they’re important and adjusting our social media practices to them is another!

    An example is Snapchat. It took a few months to convince upper management this was a safe platform to use, and one with a huge potential to reach teens and young adults, one of our major audiences. Even so, we haven’t be able to actually find the time to plan a Snapchat strategy and regularly update yet another platform.

  • My biggest social media marketing challenge is that there are so many platforms to choose from it’s hard to decide what will give me the best traction. I’m a TV host, video marketing speacilist, branding and marketing consultant, and coach and in the past I’ve spread myself across too many options. I’d love to learn how to leverage the right platforms and figure out how to convert my fans into paying clients.
    Thanks for all you do you rock!!!

  • Tom, Dick & Harry Creative

    I run a social media management company in South Africa. We specialise in Influence Marketing and activating Influencers on social media. We’re not only pioneering this within our own country but internationally too. As much as what we could learn out of the Summit, we would be able to contribute and offer insight into a market that many people don’t know about. We’re walking the walk… And willing to talk the walk.

  • I am the media manager for a mid-sized company that’s been around a long time. The benefits of Social Media are not lost on the owners, but we definitely need some help getting things moving in the right direction.

  • Hello guys I’m South African living in the US nice to connect!

  • Kelley Stevenson

    Hi Mari, Ian, Peg (and Jennifer),

    So I’m a “millennial” and I’m suppose to have this whole social media game figured out already… While most of the technology and functionality of social is second nature to me, I’ve found myself working on the business end of social marketing. Welcome to a whole new world!
    Now that I’m no longer posting about my incredibly riveting personal life I’ve realized how hard it is to constantly pump out content.
    Mind you not just any content, but content specific to my brand’s audience. (I’m managing multiple) Content that will intrigue and engage. Content that is unique, fresh and creative. You know as well as I do that’s just the start of it all.

    Once I’ve found these precious resources and created some of my own, I have to strategically place and post in relevant channels at opportune times.
    Let’s hope I paired it with search-friendly hashtags!
    I wait to see if my audience likes it? Likes me? (No wait, this isn’t personal.)
    I need to satisfy my current audience with my offering AND grow my numbers to prove to my employers I’m producing quality work.

    Long story short: the art itself is my biggest marketing challenge. That, and showing my clients how crucial it is for their company to be present on social.

    Social Media Examiner has been an amazing resource of knowledge in my quest for best practices and I would love the opportunity to soak up rays of wisdom from industry experts.

    Thank you for your consideration! #winSMSS15

  • Melissa Emler

    I support 31 public school districts (about 20,000 students, and 2000 educators)in rural Wisconsin on a variety of educational needs, but recently, they have been reaching out to me for help with developing a consistent social media strategy that does not swallow endless amounts of time they do not have. While I have a compelling story about why to embrace a social media strategy, I deal with 31 different schools with different expectations, policies, existing practices, and levels of acceptance. Also, some of them need an overhaul of their entire public relations strategy. My challenge is developing tools that meet each district where they are and move them forward. Schools are obviously on a tight budget, so I need to help them develop a strategy that returns solid engagement that positively impacts school culture! It can be done, but a ticket to the success summit would help me accelerate my learning and their implementation!

  • Tom, Dick & Harry Creative

    Lekka… Howzit!

  • Howzit skaatjies!

  • Tom, Dick & Harry Creative

    Schweet like a lemon

  • Alisha Pagán

    My biggest social media marketing challenge is managing my time appropriately. Seeing that my business is a small one manned (or should I say womaned) show for now, it’s a challenge to juggle time on the utilizing social media to market my business, assisting customers with theirs, writing blogs, doing research, and the list goes on. It’s quite overwhelming at times.

  • Rachel Peace

    I am a PR professional doubling as a social media manager. In this capacity, I post daily as well as spearheading monthly, online conversations about travel to Broadway, with a panel of experts and no budget. My biggest challenge is navigating the world of digital marketing from a PR perspective and bringing in influencers to participate with no financial compensation, only the chance to engage with new audience and secure impressions.

    Conveying the value isn’t enough for many bloggers.

  • Kellie Ritter

    “I love using social media in my personal life, this makes me a social media expert.”

    This frame of thinking has been a constant struggle in my career as a social media marketer. I have colleagues and even relatives who approach me and and tell me that my job just consists of tweeting hashtags, posting pictures of cats, and writing about topics no one cares about. That social media has no significant ROI value and that any teenager with a smartphone could do my job.

    What I struggle to get them to understand is that there is a great amount of strategy and analytic evaluation that is involved with social media. That we can know almost everything about our customers (general demographics, beliefs, likes, interests, etc). That utilizing this data can help us target our desired clientele and increase our company’s overall bottom line.

  • The biggest challenge for social media professionals in Bosnia and Herzegowina is a small market and fear because of new technology. Education for business owners and internal teams about importance, speed and way of communication on social web are priorities. More difficulties on market brings “fake consultants” without real knowledge about social media, ROI and results that clients can expect in their campaigns. It is huge challenge to convince cheated clients that social media can bring great results for any business.

  • Andrew Myles

    As a social media consultant, I find one of the main challenges with social media marketing often times relating to clients not understanding the true value of social media or directly relating social media efforts with monetary value.

    I have a b2b client that was not too keen on social media marketing as they felt it served no purpose for their business specifically. My goal was to help them understand how much of an impact increasing brand awareness could effect overall ROI. Creating that exposure to the business services and the brand itself will definitely help with increasing engagement, traffic, and conversions.

  • Sean Cowen

    The biggest marketing challenge we face with our Pool Netr™ brand is simply awareness that we exist. That, and showing the world how absolutely different our product lines are. Cleaning accessories in the pool and spa industry change at a glacial pace, and since we’ve introduced new products made from materials rarely seen in our business, materials like virgin plastic and stainless steel, we stand out immediately in consumers’ minds when they hold our swimming pool skimmers in their hands.

    They feel the quality and the value of what we manufacture, and they instantly see how we stand out against the generally lackluster quality of many other products in our industry.

    The challenge is showing the rest of the world, virtually, what local people experience. I have had more than a few hundred thousand people walk by my booths at home and garden show, and industry shows from coast to coast. I have sold out my entire inventory at a some shows, so I sense that our customers “get” how we want to, and are succeeding at, standing out. But how do I get that message across along the various social media channels? How do I loudly proclaim to the world that we have the best darn product ever? How do I reach the masses, with so much static in the air each day in our social lives. Ah, that’s the rub. And the dilemma.

  • BeaZea

    I’m a Sr. Social Media Analytics Manager for a large enterprise and my biggest challenges are:
    * Define the metrics that count – Each set of audience wants/ needs a different level of intelligence (Executives’ focus is on “have we moved the needle?” and the lower you get in the management level, the more granular and detailed the analytics we need to be).
    * “in-house data hosting and analytics” vs. “external data hosting and tools”. Although there are quite a few good tools out there, they each address a specific aspect of Social media (Listening, Influencers identification, Influence analysis, Engaging, posting, employee advocacy, social selling, competitive analysis, demand generation and more) making it difficult to tie in the analytics into a coherent, flowing, story telling, Big Picture.

  • I la la LOVE social media marketing world! Thanks for giving away some tickets!

    So let’s see, as a director at an internet marketing agency, my largest challenge is helping brands see the REAL value in social media efforts. Sure, at the end of the day, it’s ROI. But you can’t get ROI or make money if your customers don’t love, trust, or relate to you. I’m daily talking about the “ROI” of a consumers love and trust. It might not be an immediate transaction, but it’s a long term benefit to the brand that is much stronger than a quick conversion. I’m talking about improving brand value and keeping the brand around for YEARS rather than keeping them profitable just this month or next. Sometimes seeing this big picture, and understanding the worth of improving a brand value is hard for executives to see. But I have learned a lot from SMMW over the years that has helped me justify social media and it’s role in the marketing mix. And I hope to be back for SMMW16!

  • michelle crane

    In my experience, ROI is the top challenge however, going to another layer, content development is big one. The time and money required can be costly…

  • Tracking and attribution.

    Absolutely tracking the impact of social media back to sales (especially at brick and mortar businesses or when the lead transfers from online to offline), but more importantly its impact on Lifetime Value, customer retention, customer purchase frequency, etc. It’s especially hard to track as an agency owner, when we start social media for our clients, alongside other strategies like content marketing and email marketing, because we expect those things to all rise, but can’t necessarily track it back to any one activity – any one tweet, social channel, pin, like, whatever.

    Tiz a tough problem to solve.

    Customer education is another huge problem for us (as I see others have posted) but technically that is a business problem and not a social media problem.

    Derric

  • It’s easy, tell them that they are paying you $50 to tweet to 50 people, but if they pay another $50 on ads, they will reach 5,000 people, thus moving from $1/impression to $.01. Once they understand that, it’s pretty easy to get the funding.

  • In the beginning, it always sucks. Try asking them relevant questions, doing social contest and promotions, and commenting as the page on other pages in relevant places. Or on Twitter, look up an industry hash tag and comment as the page to someone elses post. Don’t expect THEM to engage with you, go out and engage with THEM. #BeSocial

  • To sell the book, give out the best sections for free, write on topics surrounding the book, and whatever you do, don’t try and sell the book from your social channels. Take them to the website first, and then have a nice looking image in the sidebar to sell the book. Also, a book should not be the end of the “sell” find other things that audience might need, more books, education, consulting, etc. The book should be a step into the business, not the whole business. If possible.

  • I don’t think you can scale something like that. You picked up more brands, you should expect it to take more time. Try to scale yourself by teaching someone else your methods and strategies, and boom, you just replicated yourself, or at least a part of it, and now, with two of you, you’ve scaled.

  • Megan Biller

    Thank you Derric! We have a blog/website that enhances the book – focusing on the topics our readers find important. I try not to use the social media channels to sell the book (although that is one of the goals), but rather “reel them in” with great content. I’ll definitely keep your other suggestions in mind as I prepare for the next launch!

  • The person that gave you that quote is just never going to “get it.” The world will pass some people by… Start at the end by telling them of another company (a case study) who increased leads, sales, revenue, profit, whatever, and did it all by using that silly Facebook thing. Tell them you know all about it and believe you can replicate the results. Don’t tell them how it works, at all. Just tell them you know how it works and you need a budget to give it a shot. Do great and dumbed down reporting showing the metrics they care about, set their expectations and timeline, and hope for the best.

  • Wow. That’s very insightful. I have had a client, after 1.5 weeks on starting a large and long-term social campaign, tell me that he is thinking of pulling the plug because he thinks its not working.

    It’s kind of like putting your money in the stock market (or probably more accurately locking it in with a private investment like a startup). You don’t know if its going to go up or down today, but in the long run you should have more than you started. Tell them going into it of the risks and lengthy turn around time, set those expectations and hopefully you can keep the faith.

  • Stephanie

    My biggest challenge is time, I have two jobs and three kids. Knowing what is most effective for the time I have to spend would be very beneficial for me.

  • Keeping up with the new technology is so tough. I was so excited when I discovered Periscope but before I could even try it Blab came out and then I froze. I get hung up on feeling I need just the right lighting, sound, etc. Then I see people having technical difficulties and all the while I’m wondering how I will even see the screen. haha But I will do it. Planning my first scope next week. 🙂

  • The best way is to educate them for free and prep them for doing business later. They may not actually be ready for your services yet, so you have to hold off on giving them the bad advice of doing business together. If they are really young into the business and not really making much revenue-wise you could actually bankrupt their business before they start to see a ROI on social, since we know it can take 6 months to a year to actually break even on cost/revenue.

    You should check out Growth Marketing Conference and growth marketing strategies in general. These are generally designed to help people grow their audience on itty-bitty budgets.

  • Your audience are the children of seniors, 30-50 something people with moderate incomes, or whose parents have moderate to large incomes, net worths or retirements. Targeting your audience with social advertising would be a bit tricky, so I would recommend starting with AdWords to drive traffic to your site, then pixel your audience with the facebook custom audience pixel, and send them remarketing ads to engage on social.

  • Stephen L. Hoops

    As a recent college graduate and starting with my first position in digital marketing, I have lots of challenges to overcome. But primarily in regards to social media,passing on my knowledge to empower my clients to find their unique voice and cutting through the noise is just immense. Too often will clients fail to understand that it’s called social media for a reason and that people want to interact with other people, not faceless robots. And sure, I can train them all they want, but in the end I still see some of them fail grasp what I’m trying to educate.

  • Joan

    My biggest challenge with social media is understanding its purpose.

    Is it for communication?
    Is it for making a sale?
    Is it something you have to do because if you don’t there’s something wrong with you.

    How can you interact with people because of their demographic, age group, income bracket and expect to get results?

    The consumer is irritated by marketers.
    The ‘social’ has gone out of social media.
    The social profile you have is just for show.

    Old school. New school. Marketing. Funnels.
    All the jargon still doesn’t bring social interaction that has a true connection.

    Client engagement doesn’t happen because the client can figure out the person on the other end isn’t authentic. You’re only engaging because it is the process of the sale, or the call to action.

    Likes and follows don’t bring business.

    This is my biggest challenge in social media.

  • If Instagram would allow you to access multiple accounts without logging in and out it would be heaven! I lose so much time going back and forth between my clients’ accounts. As a solo business owner, every moment is valuable.

  • Ala Pietranik

    I’ve just started as a social media consultant. I’m swimming in a crowded sea and searching for a niche. After a few short months I am seeing grand challenges in educating clients about the need for original, creative campaigns, Virgin content written by them and a a knowledge of their whole industry. All of this takes time and time equals money and that is why the consultation fee is not cheaper. People believe that because assess to SM is free, that marketing and growth is as easy as sharing a few posts. I know I have a LOT to learn but by gee I love doing it. And I’m going to be a force to be reckoned with. Watch this space people. #saynotofridaypuppymemes

  • What do you think about Sendible for measuring ROI across platforms? Have you had any experience with it?

  • My biggest challenge is the “fear of inconsistency” and therefore, losing potentially loyal and trusting relationships. I’m in the eldercare stage of life. My plans are always getting bumped to meet their needs. That doesn’t leave time to blog consistently. Is it better to blog inconsistently or to wait until this season has passed? I don’t want to disappoint or disillusion my followers because of not being able to provide them with a steady stream of content.

  • How do you do this? Do you hire cheap foreign online help or hire local help? Do you use services like Fivver or something else?

  • Ronnie J Coyle

    My biggest social media marketing challenge…to continue teaching my students relevant information. Social Media Marketing World 2015 has served as a great resource of information, but I want to continue giving the best and most up-to-date information I can to new and growing marketing students. The Summit will be valuable to not only me, but my students.

  • Perfect, you are doing it right!

  • Thanks, Derric. Insightful. It’s a hard balancing act between growing that “potential” customer and giving attention to the “ready right now” business. I appreciate your response.

  • Julie Mavrogeorge

    I am new to the social media marketing business, in fact, I created my very first page I will get paid for today!! I think the biggest challenges are; getting the client to recognize how valuable social media marketing is &managing/calendaring each clients posts for the different platforms. Several clients only want to use specific platforms and don’t realize how valuable it is to use multiple platforms at once. Calendaring and time mangagement for each client is challenging here at the beginning of a new endeavor!! It’s super exciting and exhilarating to watch the ROI for the client and rewarding to see the “likes”, shares and posts of their clients! So glad I found your site for encouragement, support and education as I move forward in my new career 🙂

  • Cheryl Osler

    I’m a 62 year old Certified Personal Trainer, Certified Boxing Fitness Trainer and Beachbody coach. I also work a full time job while taking care of my 82 year old mother who lives with me. While I love fitness and am blessed to still have my mother to take care of, online marketing has become my passion. I started in it to promote my fitness businesses and now it’s my passion.
    My biggest social media marketing challenge (besides finding the time) is getting my niche or avatar to interact with me on my blog and therefore making any sales. When I started out my avatar was a woman over 45 who is trying to get her health and fitness back. After being told by several people that my niche was too large, it was suggested that I go after women who had had knee replacement surgery and wanted to stay healthy. Since I had my knee replaced last year and was learning to modify all the exercises I had done prior to surgery, that seemed like a good idea. NOT. Most of these women were older than I am and not interested in exercise or fitness.

    Next, it was strongly suggested that I switch my niche to women who are taking care of the aging or ill parents. Again, since that’s my situation, I gave it a try. While the women were sweet and interested in reading what I published, when I did a survey in the private Facebook group, they almost all said that their biggest challenge was having any time to themselves and the only exercise they were interested in was walking. The answers to one of my other questions – “if you had free access to a personal trainer, would you be willing to take their suggestions and try to implement them?” The answer to a person was “No”.

    So, I am back where I started and getting a little more engagement on my social media posts with women over 45 who want to get healthy and lose weight, but again, no engagement on my blog or sales.
    I think that by being able to attend the Social Media Success Summit, I would learn how to get more engagement and actually have a sales funnel. Because Mom and I are on a very tight budget, and I was out of work for 4 months earlier this year, there was no way that I could spare the money to attend on my own this year and this would be my only way to get the training that I think I so desperately need!

  • Tim Gossett

    My greatest social media marketing challenge? That’s easy: discerning each day what I most need to do TODAY to move my business forward. And today, what I most need to do is to write a comment insightful, engaging, and eloquent enough to win two tickets to SMSS15. Was this it? #fingerscrossed #ilovesmexaminer

  • Niki

    I very recently went into business for myself managing the web presence for several clients. My biggest challenge currently is strategy and changing gears from one client’s social media needs to another’s. I wish I had a mega-dashboard to cross-compare all of my clients’ queues and quirks all at once!

  • Live the Journey

    I do the e-marketing for our travel company. The biggest challenge I face is trying to reach our target audience through social media. Our clients are a bit older and they are not as savvy with social media and newer technology. As a result, engagement is minimal and it is not being shared into wider circles. I really try to give content a fresh face and to stand out above the rest in our industry, but if our clients are not savvy with social media its difficult. Even when we do have engagement it is not being transferred into sales. I need some new ideas on how to effectively engage with our clients via social media, so that they are compelled to book.

  • Soumya Mukherjee

    Biggest Social Media Challenge:

    I work for Decathlon Sports India. Now Decathlon is a MNC based out from France but the Online Marketing Visions are very different for European and Asian Countries.
    Also decathlon.in is a B2B Website while our stores are B2C. This is due to FDI regulations in the country.

    The Challenge was to drive people from Social Media to visit their nearest Decathlon Store. The bigger picture was to measure the ROI for the people who come from Social Media to the store and purchase. Also giving out coupons was not an option, since this does not sync with our company values.

    What I did was having highly targeted Facebook Local Awareness Ads, primarily with CTA of Call Now. I used a Call Tracking Feature on the numbers and hence I got valuable numbers as Leads. Now if they purchase from the store, I can directly map it to the Call Tracking Leads and calculate the ROI.

  • We are a custom eLearning development company and our clients are mostly businesses that want to train their employees more effectively. As a custom developer we are targeting a professional niche audience that meets certain requirements, like company culture, technological advancement, high value of good training etc.
    My biggest challenge is to reach this audience on LinkedIn in a way that provides value to them and feels more like a conversation rather than a sales pitch.
    And lastly, even if I can develop a relationship with them through conversations I struggle moving them toward quantifiable conversions.

  • Angie Hendrix

    I work at a digital marketing agency in Atlanta. Many of our clients are small businesses, such as HVAC companies or dumpster rentals. It can be difficult to create and/or curate content relevant to these companies that people want to engage with. Additionally, with the decline in organic reach, increasing reach and engagement basically requires paid advertising, and often smaller businesses do not have much room in their advertising budgets to venture into social media ads.

  • Maryalicia Verdecchia

    My biggest social media challenge is getting the company to buy into ’empowering the employees’ with social media and allowing them to be brand ambassadors. They have bought into Glassdoor, Indeed, and paying for LinkedIn among other Social Media sites, but only the ability for select employees to post. Being in Healthcare, they have
    been ‘burned’ one too many times, they are very weary of giving free reign to
    employees to post about work on social media. Mostly it’s fear of negative perception (customers thinking our employees aren’t working, not professional, or being HIPAA safe.) I tried to explain Yammer as a possibility, and that people were going to post bad whether they stopped it or not, so why not promote the good posts or what they are allowed to post. It has been a struggle. That is why going to this conference would be great; to keep up on the latest needs for social media exposure and how to increase engagement – employee and business wise.

  • I am a graphic artist/social media coordinator in my day job. My biggest challenge is convincing our Director of Communications that when he’s posting photos to our FB page ( a government entity), that he doesn’t need to post EVERY photo he takes, esp if they are out of focus or don’t “tell a story”. Anyone have a suggestion as to how I can discourage this? I usually go in & delete bad photos myself, but I would really like to give him “published” guidelines on posting photos to a business page. HALP?!!!

  • Woot! Who doesn’t love a contest?! 🙂

    Jennifer, I’m struggling to get my target audience to read my blog. For years, the crux of my readership has been peers/colleagues/fellow biz bloggers, none of whom are potential copy editing clients. Although I love them all and appreciate their unwavering support, my goal is to reach people who need my services.

    Best of luck to everyone entering #winSMSS15!!

  • Thomas Clark

    My name is Thomas L. Clark Jr, I have over 25 years of business, sales experience at IBM, Hewlett Packard, Teradata Corporation and most recently at TeleTech Corporation selling globalcontact center BPO and digital agency services to the Automotive, Retail, Energy 7 Utilities and Travel and Hospitality verticals.

    I decided in the end of 2014 that I wanted to start my own business, I did some market research, and started my social media agency called Charlotte Social 360, we are focused on the SMB brands and business, headquartered here in Charlotte, North Carolina.

    I am the owner, founder and CEO. One of my biggest challenges has been getting qualified leads with online social media. I have done better the old fachion way of connecting with business owners at local business networking events, Chamber of commerce meetings, gorilla marketing, email etc. Again one of my biggest challenges has been attracting, qualifying and educating brands and business owners about looking a social media-reputation marketing as a longer team business commitment aka the marathan versus sprint strategies.

    One of the objections I frequently get is setting expectations around how quickly they will see monetary benefits aka orders for their product sand services, and secondly explaining that results on social media aren’t always order quickly, so therefore it’s hard to calculate a hard ROI. calculation. I have established a business contractual metric of 6 months commitment as I contract with my clients.

    I am getting better at qualifying, educating and positioning the my agency’s value proposition and differentiation. I am still constantly learning more and more each day. ow do you prescribe a monetary value to awareness for example? One of the main benefits of social media marketing. iI would like to attend the Summit to for the social media educational opportunities with my business peers, potential short and long term business connections for my business.

  • Nicki Bruckmann

    Hi! My biggest social media challenge is gaining an organic audience outside of my personal network. About a year ago I launched an Adventure Travel Company for Chicks. I have all of the groundwork laid out and a new website that will launch in the next couple of weeks. I’m headed in the right direction with clients booked on my November retreat and with creating custom travel for international clients in October. So far, my clients have been personal contacts and their friends. My next huge challenge is growing my audience. Currently, my Instagram is sitting around 250 followers and I have a goal to reach at least 1,000 by Nov 30. Most importantly, I want my followers to be potential clients. Professional, active women who lead busy lives. They want their vacation to be more than sitting by the pool, and they are willing to pay for the service of simply having to show up. No thinking or a ton of planning on their end. That’s the basic gist of it. Looking forward to learning more from the Social Media Examiner!

  • hazelcoach

    My biggest social media challenge is having sufficient money to spend on ads and the time required to keep up with everything on a daily basis.

  • David Simons

    Hello Social Media Examiner! Thank you for giving me the opportunity to win tickets to the Social Media Success Summit! My name is David Simons and I am the Global Digital Media Manager for the TerraCycle, the world’s leader in upcycling and recycling. I have a challenge in that we use our social media channels to market for our Fortune 500 brand partners in 20+ countries including the US but we are having a hard time increasing growth and engagement organically on Facebook and we have a company policy not to pay for ads. We are utilizing a good amount of strategies (mostly from articles I read on Social Media Examiner) but its gotten pretty difficult to see growth and engagement on Facebook in particular without having the option of Facebook ads. Would love to get your thoughts, thanks!

  • Ritu Chhibber

    My biggest social media marketing Challenge is Location based Social Media monitoring.

  • Brittany Baer

    My biggest social media marketing challenge is the way to market our 4 different sections, plus a new company we just bought. Most of our company is B2B, but we have one section that is B2C. We have four divisions: employee benefits, business consulting, private client services and commercial insurance. Now we also have bought a company that is well-established so we will be slowly bringing them into our company, but doing it over a length of time so we don’t scare off their current clients.

    Note to mention: we have 5 offices in 4 states! Oregon, Washington, Arizona and Montana.

    It is hard to know what content to post and what medium works best, especially since we only started posting to social media less than one year ago. (I was hired 5 months ago) It is very exciting to get social media up and rolling and we are in a very long testing phase with content and times to post, etc.

    To make things a little more complex, we have to get our social media approved by our company and another company as we are one of a select few companies that are ‘testing’ social media to see if they want to open this up to other companies. This is not bad, but another step we have to take so anything timely that we want to get out can be difficult to execute.

    Luckily, marketing people are always on their feet and have back-up plans, right?! You have to love the challenges or you’re not in the right field. 🙂

  • Nicole Berlin

    I work for a local credit union and social media is just a portion of my job, so
    finding time to dive in and effectively run all of the brand profiles is challenging.
    I mainly have been focusing on Facebook. However, one of the biggest challenges
    is finding something that resonates with my audience.

    We are located in three different cities, all very different from each other, and our Facebook audience also ranges greatly in age and psychographics. When we worked with an ad agency on social, they were surprised by our fans and told us that they are
    unique and don’t respond like a typical audience.

    When I took over social media, I applied a lot of what I learned through social experts;
    talking more like a member and less like a brand. This got me little to no
    engagement. I experimented with heavily promotional updates and lightly
    promotional, those seemed to get a little more attention, but it was also hit
    and miss. I can have a highly successful post try something similar and hear
    crickets, making things very challenging!

  • Michael Tomlinson

    My biggest media marketing challenge is media marketing. It’s
    not that I don’t understand the concept but I was brought in as a Social Media
    Coordinator, with little to know overall knowledge of the subject. With that in
    mind I stumbled upon this site and was very thankful. Though the site is very
    helpful, I do at times feel a bit overwhelmed trying to play “catch up” and “keep
    up” at the same time.

    I know I can post to various websites and create articles
    but I feel as if I might be missing the big picture. As a small company I do
    not have a budget until I show results and without results there is no budget.
    It’s a peculiar situation to say the least.

    I would be very interested to attend this seminar as I feel
    the amount of information that is covered would be extremely beneficial to me,
    my career as well as my current and any possible future employers.

    Whether I were to win or not, I am very grateful for the
    information that I have access to and sing your praises daily. There are a lot of
    “I get it” moments, and for that alone I am, again, very grateful.

    Thank you,
    Mike Tomlinson
    miket@chesterfieldservice.com

  • Diane L. Coville

    I’ve been providing Inbound Marketing and Social Media Services since 2007. Then and even today, I have found that clients don’t understand the necessity of creating a Social Media Strategy Plan. There are so many “cowboys” out there assuring businesses that Social Media is free and gets great results, however, they fail to mention the “planning for success”, the necessity of tracking results or the time investment involved for success. Just “being there” does not guarantee “they will come”.

  • My Biggest Social Media Marketing Challenge
    by Andrea Hewett

    Social Media Marketing is an ever changing and possibly explosive method for getting your business seen, known, liked, and trusted. It comes with many challenges, some that have been very effectively outlined in other comments; determining ROI, explaining the value to people who want immediate results, and understanding the best platform for your business and the costs involved to name a few.

    However, what I’ve determined as my biggest social media marketing challenge and perhaps for every other person here (although few may even realize it) is risk management. Risk can make or break a business.

    If a company doesn’t represent itself well to its clientele, it risks a bad review on social media. If a company employs someone who doesn’t truly represent the culture it is trying to convey, it furthers that risk. When a company utilizes its employees as advocates via social media, it risks its reputation with one single poorly worded or ignorant post.

    That being said, possibly the greatest risk of all is our reliance on any and all of our social platforms. As account holders, we are at the mercy of Facebook, LinkedIn, Twitter, Instagram, etc. to keep track of our fans and followers (prospects) who are getting to know us but not yet willing to become subscribers (contacts).

    As business people, what else could we do but rely on them? The cost to compile this additional information ourselves would be astronomical! When people spend so much time (and of course money) to build these connections, a loss of this magnitude could prove fatal to the business.

    That is why I feel that risk management is the greatest social media marketing challenge, because it requires a concerted effort, few people are doing it, and not many even realize that it’s a problem until it becomes their problem.

  • Teri Blaschke

    My biggest social media challenge is definitely the analytics and testing. I really appreciate the systems that FB, twitter and others have available to us to stay on top of the game, I only comprehend or have time for a small portion of what I feel would benefit my social media engagement. I don’t stress over posting times or keywords but I would like to have a better handle on testing and analyzing my social media content.

  • Shea

    One of the biggest challenges I face as a social media marketer is just not overdoing it. I find that the most successful way is to be yourself/be a natural voice for a client and just reveal that to your audiences, but there is a lot of pressure to keep numbers high, keep engagement high, turn engagement into monetary gain, find the best post, stay on top of the latest information, etc. While I love the challenge that presents, I don’t want to lose sight of the consumer’s need and the real meaning of social media which is to connect personally with that consumer.

  • My biggest social media challenge is quantifying the value of our efforts. At my company, it is agreed that we need to be on social media, but the time and energy allocated to do social media tasks is very limited because it is difficult to communicate the value and monetary value to the CMO and CEO.

  • Ed

    My biggest challenge so far has been running campaigns. I read/hear about these sign-up campaigns on Facebook that acquire thousands of email addresses and would love to figure out how to reach that ROI efficiency.
    Also, when reaching out to influencers, I’m unsure as to what a viable expense is. For example, one blogger with 1.3mil Instagram followers offered us an Instagram shout-out for $2k. That seems rather steep to me, for a single post, but where can I find comparisons?

    I’m a self-taught Social Media coordinator (www.linkedin.com/in/edplotts) learning as much as I can, as fast as I can. When I’m not reading blogs, watching webinars, or working through certifications, I’m listening Michael Stelzner’s Social Media Marketing podcast.

    An opportunity to attend the Social Media Success Summit would mean the world to me…just throwing that out there. 😉

  • Zach Clarke

    I run my own digital marketing company (Renaissance Digital Marketing) and I would say one of the biggest challenges I have faced is getting clients to use digital advertising platforms, such as Facebook and Twitter Ads to boost their brand awareness and increase sales and leads for their products and services. The other main challenge I have faced as a social media marketer is of course demonstrating the ROI of my social media marketing efforts, which is very hard to measure in monetary terms, unless I am running a FB Ads campaign and using conversion tracking pixels to measure leads and conversions. I think that as Charlie Lawrance points out below that Return on Engagement (ROE) is a great term that should be used more often when talking about social media marketing and its effect on businesses. For instance, how much traffic has your social media work generated in the past month? Has the company seen a significant increase in online sales and leads for products or services which you have been promoting? Also companies need to make sure that the marketing and sales strategies between the sales and marketing teams, including social media managers are in sync so that they can be more effective in generating increased leads and sales for the company. However, this can be very difficult if you are working as a freelancer for companies with out any direct contact with their sales manager(s). Nonetheless, CRM’s such as SalesFusion can be a good way to integrate, monitor, and measure the marketing and sales efforts within an organization.

  • Sonja Begay

    I have three challenges that concern my clients, myself and the college institution I work for:
    -social media laws and policies (how to create one?)
    -educating clients about social media
    – how to create a business plan for SM business
    I been reading about SM laws lately, trying to educate clients simple as possible & made up a bus/mkt plan but not sure how to input a ROI section.
    I do enjoy your daily emails, they do help! Thank you!

  • Honored to be a part of this – good luck to everyone that enters! The prize could be career-changing for you! 🙂

  • Thanks for the shout Nicky and good luck!

  • Honey Rowland

    My biggest challenge is often everything is for big budgets or on a massive scale. How do you simplify it and make it work for the little guy? Small niches means you can easily tick off or irritate your group. The other issue is that line between being a professional that’s paid and a personal belief that knowledge should be shared to help other niche and cottage based industry.

    I have also decided to remove myself from a lot of the newsletters and such. I’ve chosen a handful of greats. It’s helping me see the trees for the forest but I’m still struggling. Le sigh. 😉

    If I won I’d bring a friend that’s started a marketing business and is in the same niche type I’m in. 🙂

    Honey

  • Diane Fahey

    The biggest challenge is finding great visual content to share on Instagram that people will actually like and appreciate… EVERY single day!! The struggle is real people!!!

  • I run a full service boutique advertising agency. The biggest challenge I run across is actually re-educating my clients. Many many companies say they do social media and then either can not produce evidence that they are doing it or do not do it. When a business owner has been burned it its much hard to get them involved. So we run very transparent system. We work to earn the trust of our clients and educate them at the same time. So I would welcome more ways to demonstrate the benefits and demonstrate the transparency in the industry.

    Thanks Debi

  • bluegrassredhead

    My biggest challenge is getting my clients over the intimidation factor!

  • Quotes – using InstaQuote or Canva and Brainyquotes.com
    Behind the scenes – take pictures of actual people in the business actually working, or having fun, whatever, it’s meant to be fun.
    Recaps – take a screenshot of your last week on Instagram and turn that into a gram, its some of our highest liked pieces.

  • I’ve heard this excuse before, but it simply isn’t true. My Grandma is on Facebook. My 80 something-year-old Grandma… And she posts all the time… If you are identifying with them, and getting impressions, you should see engagement. If you are getting impressions and no engagement, rethink your strategy: ask engaging questions, show them quotes from older business or inspirational leaders, get on their level!

    If you aren’t getting impressions, you need to BOOST. You will be better off boosting one post than making 3 that no one sees, so cut the budget on one side and spend on the other. I have literally decided to spend less time working on my clients account in order to boost a couple of posts “out of my own pocket” and it works, also, it frees up some time.

  • You need the most amazing collection of relevant content that you can ever have. You could post it straight to LinkedIn first (which will make your LinkedIn posts rank well in search engines), or you can post it to your blog and direct traffic there, or you can post it to your blog, wait 2 weeks, and post it to LinkedIn.

    You have to publish your LinkedIn posts as yourself right now, your business page doesn’t yet have a fancy publishing tool…yet.

  • Your boss sounds unruly.

    Don’t try and tackle the problem head-on by saying, “Hey your blurry photos suck.” People don’t like to listen to that.

    Instead tell him you need to build a social media strategy guide because Joe Pullizi says it will quadruple your chances of success (from Content Marketing World Keynote, slightly misapplied). In that guide outline the voice of the business and the expectation behind the quality of each post, this should prevent him from taking further action, otherwise…quit.

  • OK, you should reach 1,000 on IG long before that if you do this every day (taken from a response I gave to someone else):

    Quotes – using InstaQuote or Canva and brainyquotes dot com
    Behind the scenes – take pictures of actual people in the business actually working, or having fun, whatever, it’s meant to be fun.
    Follow relevant prospects and unfollow if they don’t follow back
    Comment on industry related posts with genuine and amazing feedback (not just WOW check out my IG)
    Recaps (every 7 days) – take a screenshot of your last week on Instagram and turn that into a gram, its some of our highest liked pieces.

    That should get you 1k followers in 2 months if you are doing it right.

  • Ronn Anacabe

    I find that creating viable content for a broad based client base can be extremely difficult. B2B ROI is a hard sell when social media strategies tend to change as soon as they are planned and implemented.

  • My biggest challenge is to get the prospect over the fears. They’re afraid of public conversation and even more they’re afraid of giving anything away.

  • Nicki Bruckmann

    Thanks for the tips Derric! I would have never thought of the Recap.

  • That is so true. #TheStruggleIsReal

  • Jalan Nored

    I am starting out as a freelance social media manager/ bramd manager and I wanted to start by building my own brand personally specifically though Instagram I love photos and building an online community and I feel like I do the right things but so far I am still in square one.

    I am still in college and decided Social Media is the path I want to take in life and having the opportunity to learn from industry leaders and professionals through this conference would be the best thing ever. Money is definitely my road block and receiving a ticket to this would be a huge boost to my career goals and aspirations as well as practical knowledge I can plug right in to my own personal brand.

  • Tami Reichman

    I work for a Museum Shop and my biggest challenge is getting followers to engage with my social media efforts.

  • Stacy S

    My biggest social media marketing challenge is simply the rapid rate at which social media evolves and changes. We all know that keeping up with these changes and staying current with the latest trends is essential to our marketing success and relevancy, but in a chaotic deadline-driven work week, staying up to speed with the latest changes can be difficult. Social Media Examiner’s daily emails are a truly valuable resource in filtering this information–I would love the opportunity to attend the Social Media Success Summit!

  • Since you will be spending a large amount of effort educating them, you likely want them in your organization and not floating around as a freelancer. Sure you could actually hire an expert yourself for some “white label” work but this is hardly a great long term strategy (IMO).

    You should therefore look for a more long term employee (even starting part time or contract). I like to look to hire locally first, but you might be able to find them on something like upwork or elance as well.

    You should expect to spend just as much time teaching them the ropes as you used to spend doing it yourself, so its slow and go in the beginning. But then there will be a great period where you know they are handling a portion of your work, and of course they are getting only a portion of the pay, thus you are profiting (and rightfully so).

    Definitely recommend hiring someone that is HUNGRY, and you are looking for someone moldable, a life long learner, and a “diamond in the rough.” But this is also what I am looking for, so move over because I WANT EM TOO.

  • After working for several years as a Freelance Marketing Consultant, and working at the same time in a 9-5 job for a professional body in UK, I have decided to set up my own Marketing Consultancy, helping individuals and Businesses, small or large, to enhance their online and offline marketing.

    The first 3 months I really struggled to stay focused. Having just resigned from my 9-5 job, I have invested in heaps of online courses to keep myself up to date with what is happening in social media but I somehow feel overwhelmed having access to so much information. And many of my clients feel the same.

    This is a million dollar question, how to stay focused in such a noisy digital world?

  • Erin Haust

    My company is a social media outsourcing company and consulting firm. My biggest challenge has always been overcoming the objection, “well, my (insert young family member title like daughter, niece, etc., here) can just post stuff on Facebook for us. We don’t get much business from social media.” OF COURSE they don’t get much business from social media! And it is precisely because they have niece so-and-so just posting stuff! I try to explain that without a clear strategy, strong execution and analysis of real time results and roi, they aren’t getting the full benefit of social media marketing, but some people just aren’t ready to take the leap. If anyone has some advice for a better way to handle this situation, I AM ALL EARS! Thanks!

  • If they aren’t willing to listen, learn, and invest, then they aren’t an actual lead or potential client, just let them go. We can’t help everyone.

    But if they are genuinely interested, you need to prepare an amazing case study for them that proves your point.

    Sidenote: Joe Pullizzi had some great numbers at Content Marketing World about how having a documented strategy 4x’ed your chances of success.

  • Google Calendar. On Monday morning setup your entire week exactly in Google Calendar. Lunch, meetings, times for checking email, and allow some wiggle room space for finishing projects that you didn’t meet your deadlines on. Then STICK TO THAT SCHEDULE. It doesn’t work if you don’t stick to it.

    Allow yourself to listen to the noise (I know I sure do, that’s how I ended up responding to this post, hehe), but only allot X amount of time to it, and when you run out, its over. Just like you would do for TV time for your kids or, for the singles out there, number of drinks you are allowed to have when you go out to the club.

  • Go into the Museum and take pictures. You aren’t a museum shop, you are a museum… that sells stuff. Get behind the scenes, ask to talk to the experts that are collecting and curating all this stuff. Your job is to be an internal journalist for the museum! Grab the paper and pen and get Journalizing.

  • Chrissy Cox

    My biggest issue working with social media is that I am a recent graduate from college, which makes me a millenial, and I am working for baby boombers. I have held diverse internships in social media but my bosses have always been young until now. I am the first social media worker they have hired, which makes it a lot of fun and I am building from almost nowhere allowing me to build the social media brand on my own.

    However, I have to run content by them before I post and they can be a bit difficult to convince due to such a large gap in age. They are almost forty years my senior and never grew up with any social media exposure. Unlike me who has been an avid user of all popular social media platforms since they day they came out.

    When I created my social media marketing schedule they were astounded that I would want to post at least 1-2 every day per platform. They thought we would be annoying and lose followers. It has taken a lot of convincing to make them see that by posting more you are gaining more exposure, conversely by posting less you will lose followers.

    Once I convinced them that the more posts the more exposure, then I had to convince them to help me with the pictures and content. Both of my bosses travel often so I proposed the idea that them taking photos with our product in exotic locations would increase brand awareness hugely! They were questioning me saying, “What on Earth does me being in France have to do with our product?” I educated them stating that new locations and settings create a more interesting and intriuging feed.

    It is still in the process and they have yet to share many photos with me but I know we are making huge headway. All in all I have realized how much the older generation dislikes social media and how dependent the millenials are on social media.

  • TheSocialMediaGal4U

    My biggest struggle is getting business owners and/or decision makers to understand that traditional marketing alone is longer the way to grow their business. They need to incorporate Social Media into their marketing program and by doing so they can cross-promote their business and drive customers to their business!

  • Masie

    My challenge in convincing and influencing start ups and small business to avoid over-spending on traditional media like newspaper, yellow pages, flyers, posters etc. I actually enjoy social media platforms and I have realized their potential to influence people. I have managed to win a few clients who are now experiencing grow in sales through Facebook. How do I get to influence more potential clients to leverage the power of these platforms and actually save them from spending ridiculous amounts on print media or divide their budget between the print, radio, TV and the new digital platforms.

  • Joe Romano

    My biggest challenge with social media marketing is making a staffing company appealing. Generally speaking, staffing is not glamorous. We do not sell a cool product. Our service carries a stigma that makes people roll their eyes. Worst of all, a lot of people don’t understand staffing or even no what it is.

    What I have been trying to do is display our company cultue and our expert knowledge on our social media platforms. We want our followers (and potential followers) to know that we are modern company that is a fun place to work at. We also post our blogs and articles about the latest trends in the industry we serve.

    Although we are making progress, we just are not seeing the results we want. We still need to answer one question: What is going to make someone like a staffing company’s page and want to interact with them? We have engaging content and pay for ads on social media, but we need to learn more about social media marketing in general!

  • The biggest challenge I face is juggling accounts for different businesses. I have a blog and an Etsy store and the social platforms don’t make it easy to manage multiple accounts (I’m looking at you INSTAGRAM.). I know there are many social scheduling tools, but it would be ideal to be able to have open multiple accounts within one social app. My productivity would be so much higher if I could do that!

    Thanks for the chance 🙂

  • Alison Lodge

    Amanda – There is an Instagram Scheduler. I use it to manage 5 accounts and it has been a complete life changer! It’s called ‘Postso’.

  • Amanda Elisha Kazakevicius-Nel

    Thanks for the recommendation. It appears that scheduler only works for Pinterest, Twitter, and something call “VK”.

  • Melissa

    That’s brilliant, thank you!

  • Melissa

    If money is tight you can always implement an internship program and post it at any local colleges with social media programs. Then you know for sure that the person will be HUNGRY as Derric suggested! 🙂

  • Great idea!

  • Hi friends at SME.
    My biggest challenges is targeted traffic and conversion. One thing is targeted traffic, then it is make sure my message help solve a problem for my niche.

    And identifying the tools that allows me to learn more what could help increase my conversion.

    I am like most independent entrepreneurs here have to make sure my front end support my back end results, and that I am putting in place the strategies that makes them come back to me again.

    Cheers..

    Are Morch
    Hotel Blogger & Social Media Manager

  • Hi Peg: thank you for your good wishes. Today’s the day, right? So exciting!

  • Hi Jennifer: thank you so much. I’m keeping fingers, toes, legs & arms all crossed!

  • gilerphone

    I’m a pastor at a church in California and we’re starting to create content to help encourage and grow our church in their faith. My biggest challenge is getting my content in front of people on social media so that they see it amidst the countless other content sources fighting for their attention.

  • Martin Karl

    My biggest social media marketing challenge comes from trying to target and appeal to two different audiences.

    The company I work for makes handcrafted minimal shoes, and has done so for 30 years. For the first 25 years, our primary focus has been on making kids shoes and reaching out to mothers and family buyers as our target audience.

    Five years ago, we saw an increased demand for minimal adult shoes as barefoot/minimal running became trendy. We increased our product line of adult shoes with great success, primarily among hardcore, paleo trail runners and ultra athletes. They now compose a significant portion of our customer base, though the family buyers are still prominent, too.

    Now we’re facing a brand image dilemna, and it presents itself every day on social media. Our family audience likes and shares content that shows cute kid-friendly material, whereas the runners engage more with content of rugged outdoor activities.

    It’s a great help that more social media platforms now allow us to target segmented audiences (such as Facebook’s target audience options or Google+ circles), but I face a constant challenge attempting to juggle material for each type of customer without alienating the other.

    Social Media Examiner’s tips have been tremendously useful, especially in helping me decide which new venues to pursue and which to disregard. I’m sure the summit will be full of more valuable pearls of wisdom!

  • I want to win tickets to adopt best international practices in the Russian market.

  • Hi Charlie: I totally agree with you about educating business owners, particularly about the need to build relationships on social media. It makes a HUGE difference.
    Best of luck to you! #winSMSS

  • Hi Bryan, use analytics to choose your hardest working social media posts & spend just $10 promoting them. You don’t have to spend big to get a decent ROI in the first instance. When you gain traction then you can increase your spend.
    Best of luck! #winSMSS

  • I heard about it very first time.It sounds interesting.

  • Yes, social media and SEO is a long term solution. If they can’t afford it, then they need to think smaller and do less. But in my opinion a social media presence is required in this marketplace. We don’t have weekly small town meetups to discuss business and which companies are worth using. We have to rely on other’s opinion/reviews/testimonials. And that’s where having an authoritative voice and a command of your brand is important.