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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasGET THE RECORDINGS

    Why Most Businesses Get Facebook Wrong

    by Michael Stelzner / March 25, 2011

    social media expert interviewIn this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it's important for companies to embrace social media now.

    He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="17266493" width="480" height="271"]

    Here are some of the things you'll learn in this video:

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    • How to use the “opportunity economy” to build your business
    • Where the opportunities are for selling indirectly on social media
    • How to get more out of your internal communications with a centralized control structure
    • Why Facebook has a big impact on business
    • Why you should think of Facebook as “email newsletters 2.0”
    • The danger of Facebook “yellow-paging”
    • Why you need to invest in actively maintaining your Facebook page
    • Whether you should wait for the next “Facebook”
    • Why you need to go where your customers already are

    Connect with Jay on Convince and Convert and download the first chapter of his new book The Now Revolution.

    Does your business have a Facebook page? What tips do you have to share for businesses using Facebook? Please leave them below.

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    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

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    Tags: Facebook

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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