Why Most Businesses Get Facebook Wrong

By Michael Stelzner
Published March 25, 2011

In this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.

He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

• How to use the “opportunity economy” to build your business
• Where the opportunities are for selling indirectly on social media
• How to get more out of your internal communications with a centralized control structure
• Why Facebook has a big impact on business
• Why you should think of Facebook as “email newsletters 2.0″
• The danger of Facebook “yellow-paging”
• Why you need to invest in actively maintaining your Facebook page
• Whether you should wait for the next “Facebook”
• Why you need to go where your customers already are

Connect with Jay on Convince and Convert and download the first chapter of his new book The Now Revolution.

Does your business have a Facebook page? What tips do you have to share for businesses using Facebook? Please leave them below.

Tags: facebook, facebook for business, facebook marketing, facebook page, facebook strategy, facebook yellow paging, internal communication, jay baer, michael stelzner, now revolution, opportunity economy, video

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »