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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    Why Community Is Essential to Business

    by Michael Stelzner / March 2, 2012

    social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

    Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

    Be sure to check out the takeaways below after you watch the video.

    [vimeo clip_id="37123160" width="480" height="271"]

    Here are some of the things you'll learn in this video:

    AI Business Society

    Tired of Guessing Which AI Moves Matter?

    New AI tools and strategies launch every week — and figuring out which ones matter takes hours you don't have.

    The AI Business Society filters the noise for you, with expert-led training you can put to work the same day — plus a community of marketers sharing what's actually working.

    I'M READY FOR REAL AI RESULTS
    • Why a business needs to build a community to exist today
    • How to get your community members to bring their friends
    • Tips to embrace community and empower others
    • Why it's important to notice things 
    • The difference between high-level execution and strategy
    • How to position yourself for the right opportunities for your business
    • How to find your value proposition
    • Notice the decisions you make and how they motivate people
    • Who should come to SOBCon

    Connect with Liz on Twitter @lizstrauss, check out Liz's Successful Blog and find out more about SOBCon.

    What do you think? How has community changed businesses today? What tips do you have to build a successful community? Please leave them below.

    Find Your AI Level

    Where Do You Actually Stand With AI?

    Most marketers use AI, but they don't know what's holding them back from real results.

    Our 3-minute quiz pinpoints the one gap keeping you stuck — and gives you the exact next step to fix it.

    GET MY RESULTS

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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