Why Community Is Essential to Business

social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why a business needs to build a community to exist today
  • How to get your community members to bring their friends
  • Tips to embrace community and empower others
  • Why it’s important to notice things 
  • The difference between high-level execution and strategy
  • How to position yourself for the right opportunities for your business
  • How to find your value proposition
  • Notice the decisions you make and how they motivate people
  • Who should come to SOBCon

Connect with Liz on Twitter @lizstrauss, check out Liz’s Successful Blog and find out more about SOBCon.

What do you think? How has community changed businesses today? What tips do you have to build a successful community? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://www.facebook.com/people/Kouros-Kirk-Ansari/1214807214 Kouros Kirk Ansari

    Michael- thank you for bringing in valuable contents .Your interview with Liz Strauss was great.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kouros!
     

  • http://LouiseM.com/ Louise Myers

    As an introvert, I find building community a challenge. I’m working on it! Thanks for the motivation.

  • Ferenzy

    What do you do if your target market is 55 + and your fans are in the 20-25 age group and are just curious but not inteersted in buying?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Louise – It is easier online because you can simply do it behind your computer :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Go where they are.  I would guess Facebook

  • http://www.Tufable.com/ Tufail Shahzad

    Mike, thank you for sharing this great interview Yup! i’m agreed that for building a potential business we need to have a Community of targeted audience.

  • Joe

    Great interview Mike! You and Liz have great rapport. She has really built up a business from her idea, but after hearing her… you know why. Liz is a bright lady. Thanks for the interview. More of the same, please.

  • http://twitter.com/cindyyoungblood Cindy Youngblood

    I’m mapping out an idea to develop a video directory for my community so this topic is very relevant. Funny how things pop up like this when you are working on them, maybe it was there all along and now I’m just noticing or is it a new topic people are buzzing about?

  • Pam

    Great interview. Very helpful and inspiring! Thank you!

  • Patty Katsaros

    Thanks, Michael for posting Liz Strauss’s video.  Great content…I particularly enjoyed her thoughts on opportunity and positioning .  Every person or business has a unique position and with it presents an opportunity to find and develop a niche…  Some great, positive stuff!….  Thanks again,  Patty Katsaros   

  • Fred Murray

    Great interview. Lots of good stuff to remember

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