social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.”

Google+ Allows You to Pin Posts on Profile and Pages: “You can pin a post to the top of your profile or page. When someone visits your page, they’ll see the pinned content first above the rest of your posts.”

google plus pinned posts

“To pin a post, open the drop down menu on any public post when viewing the posts tab of your profile or page on a desktop browser.”

Twitter Improves the Way to Flag Abusive Tweets: “These enhancements similarly improve the reporting process for those who observe abuse but aren’t receiving it directly.”

Tumblr Introduces New Action Buttons: Now when linking to Etsy, Artsy, Kickstarter, or DoSomething on Tumblr you will see new call to actions.

tumblr buy button

The buttons include “Buy” and “Pledge”.

Vimeo Introduces New Mobile Site: They have “redesigned the mobile site from top nav to footer to bring you beautiful full-screen videos and fewer distractions.”

vimeo for mobile

“It’s smarter, speedier, and really brings out your eyes.”

Snapchat Announces Community Geofilter Website: “Now it’s easy to draw a little piece of art and put it somewhere meaningful to you and your friends.”

Here are a few cool social media tools worth checking out:

App Annie Audience Intelligence: “Comprised of two proprietary data sets named Demographics and Related Apps, Audience Intelligence allows you to analyze an app’s customer profile and identify other apps that customers with this profile also use, be it for your own app or your competitors’.”

audience intelligence app annie

“Audience Intelligence for iOS and Google Play delivers demographic estimates and cross-app adoption rates for thousands of apps.”

Evernote Work Chat: “A new way to share and discuss the things you’re working on in Evernote with the people who’ll help you get them done.”

Here are some recent studies worth noting:

RadiumOne Study Finds 59% Of All Content Sharing Activity Occurs Via ‘Dark Social’: A new study from RadiumOne reveals that 59% of all online sharing activity in the US takes place via dark social channels (email, texting, forums,etc.), compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of dark social sharing globally occurs via mobile devices illustrating mobile’s pivotal role in daily shopping and sharing habits. 91% of US consumers regularly use dark social channels alongside social channels when sharing information online (93% globally). 27% only share in the dark, meaning brands with no dark social strategy in place know nothing about more than a quarter of US consumers online. This figure rises to 32% globally.

Where Entrepreneurs Spend Their Time on Social Media: A new study from the Inc. 500 reveals three-quarters of the most upwardly-mobile private companies in the U.S. are active on Twitter. The annual study, which ranks America’s fastest-growing private companies, polled CEOs on their firm’s social media usage and found that 75% are on Twitter, compared to 87% on LinkedIn and 85% on Facebook. Only 27% use Pinterest. Almost two-thirds companies hire a social media expert to update their feeds, while 13% pass this responsibility along to an intern. 34% of CEOs polled say they personally manage their company’s social media efforts.

Would you pick Facebook over Twitter? Probably, unless you’re a teen: Survata surveyed more than 1,500 people to find out which social network avid users like best: Twitter or Facebook. 65% of those surveyed picked Facebook. However, age was a big factor in the results. Twitter was more popular among those younger than 25 years old. Facebook dominated the other age groups. The 55+ crowd chose Facebook 92% of the time. The only age group to prefer Twitter (51% of the time) was 13-17 year olds.

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal: A new report from Econsultancy and Adobe shows that nearly 60% of company marketers agree that personalizing content is fundamental to their online strategy and 54% are committed to providing a personalized web experience to their customers. Yet, only 5% of companies are personalizing ‘extensively’. While personal data (name, gender location, etc.) is the most widespread information type used to personalized web experiences (65% of company respondents and 70% of agency respondents), it’s personalization based on purchase history (38% and 43%, respectively) that has the biggest ROI impact, according to the company marketers surveyed. Given that only around 4 in 10 respondents are currently personalizing based on this data, this is the area with the most opportunity.

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