• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 🤖 AI Conference
  • 😊 NoteGo App
  • 👋 About Us
    • Marketing Events
  • Search
  • AI Business SocietyYour Trusted Community for Training & ResultsBEGIN YOUR JOURNEY NOW

    Twitter Ads for Small Businesses: This Week in Social Media

    by Cindy King / February 18, 2012

    social media researchWelcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

    What's New This Week?

    Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.”

    twitter partners with american express
    This new Twitter advertising offer is first open to American Express Cardmembers and merchants.

    Facebook to Release Timeline for Business Pages This Month: Social media marketers will want to keep their ears open for this news expected on February 29.

    Facebook Launches Verified Accounts and Pseudonyms: Facebook, a service built on real names and real identities, starts “allowing prominent public figures to verify their accounts and display a preferred pseudonym instead of their birth name.”

    facebook verified accounts
    "Those with verified accounts will gain more prominent placement in Facebook's 'People to Subscribe to' suggestions."

    New Updates to YouTube for Google TV: This update improves your YouTube experience on Google TV, making it faster and easier to find great content, adding YouTube channel pages and giving you more control over your experience.

    youtube app for googletv
    Browse YouTube channels by categories.

    Google+ Circles Get a Cleaner Look and Feel:  You'll notice that Circles are nicer to look at and much easier to use, including: a new left-hand navigation menu, quick access to your email address book(s) and Circles that shrink in size on smaller screens.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Couldn't make it to Social Media Marketing World and AI Business World this year? Get all of the great content at a fraction of the price with a Virtual ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your Virtual ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR VIRTUAL TICKET NOW
    google+ circles
    Notice the new left-hand navigation options.

    Secure Twitter Browsing Is on by Default for All Users: “Now, HTTPS will be on by default for all users whenever you sign into Twitter.com. If you prefer not use it, you can turn it off on your Account Settings page.”

    Read more about how to keep your account secure here: support.twitter.com/articles/76036…

    — Safety (@safety) October 18, 2011

    HootSuite Push Notifications for iPhone and iPad in Beta Release: The first 10,000 users who download the latest version of the iOS app will be able to join and HootSuite will release it to everyone in the near future.

    hootsuite mobile updates
    "Depending on which HootSuite plan you have, you will be able to receive alerts on your iOS device for multiple Twitter accounts, including mentions, direct messages and more."

    Here's a social media tool worth noting:

    JobsMiner: A tool for job search on social media.

    AI Business Society

    Which AI Moves Actually Matter?

    That's what every marketer is wrestling with now. New AI strategies, new tools, new takes every week — but no clarity. Most marketers and business owners are trying to figure out AI alone.

    The AI Business Society is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what's actually working.

    I'M READY FOR REAL AI RESULTS

    Here are a few interesting social media infographics:

    Are CMOs Ready for the Digital Marketing Era?

    cmo study
    Insights from more than 1,700 chief marketing officers.

    Social Commerce:

    social commerce
    Digitas study finds security is key to social commerce growth.

    The ROI of Social Media:

    What social media news caught your interest this week? Please share your comments below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (44 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2026 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our AI marketing industry report
    • Sponsorship opportunities
    • RSS