Top 5 Social Media Articles from 2009
The year is coming to a close and there’s been lots of great social media content developed.
Here are our top five articles (in order of popularity) from this year…
Here’s a quick overview of the this article:
Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.“
Study 2: Americans Spend 17% of Online Time on Social Media Sites
As popular social media platforms continue to grow their numbers of users, it is logical to conclude that Americans are spending more time on social networking sites. According to a study by The Nielsen Company, among those paying the most attention to this recent trend are advertisers. Online ad spending increased by 119% to $108 million in August 2009.
Study 3: In 2010, Over 50% of Marketers Will Be Using Social Media
The “2010 Media Planning Intelligence Study” by the Center for Media Research, examined the likelihood of marketers including social media in their 2010 marketing plan.
Study 4: Blogs Most Useful Social Media Tool, Say 51% of Businesses
McKinsey Quarterly’s “Global Survey” examined companies’ overall assessment of the value of different social media technologies.
Study 5: 75% of Marketers Plan to Increase Social Media Use in 2010
The study by the virtual events provider Unisfair showed that marketers are most focused on attracting and keeping customers in 2010 and they plan to use social media to make this happen.
Have you ever wondered, “How do I promote my Facebook fan page?” or “Why do I even need a Facebook fan page?” This article reveals five ways to use the power of Facebook to grow your fan base.
Here’s a snapshot of the five fan page strategies:
Strategy 1: Invite People From Your Facebook Friend Lists
Segment personal friends and professional colleagues into lists and invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.
Strategy 2: Find People With Facebook Search
The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide.
Strategy 3: Attract People With Facebook Social Ads
Social Ads provide advertisements alongside your Facebook sidebar, which show related actions your friends have taken on the site. It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.
Strategy 4: Facebook Fan Page Twitter App
The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page.
Strategy 5: Facebook Fan Box Widget
The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly.
One growing trend on Twitter is the retweet button showing up on websites everywhere.
The retweet button allows any reader to easily post a tweet into his or her Twitter account. And it’s not just any tweet, but one that’s prefabricated by you and links back to the original landing page where your document resides.
A retweet button in your PDF file empowers readers to easily share your PDF with their fans as well as allows readers to show their appreciation of your work by simply clicking a button. It also provides steady streams of traffic to your PDF file (because as people discover the file, they will retweet it if they like the content), plus allows you to know precisely who is sharing your document (for marketing engagement)
Here’s a quick overview of the this article:
Study 1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)
Survey results from a Deloitte study (2009 Tribalization of Business Study) pointed to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.
Study 2: Social Media Used as a Discovery Tool by 18% of Online Population (Nielson Company
This study by Nielson Company examined the relationship between social media and user search options. The report compared social sites to search engines and portals like Yahoo! Of those surveyed, 18% reported social media sites as core to finding new information.
Study 3: Businesses Slow to Incorporate Social Media Into Practice (BIA/Kelsey)
Although numerous recent reports show how businesses plan to incorporate social media into their 2010 marketing mix, a recent study by BIA/Kelsey reported that many small- to medium-sized businesses are slow to incorporate the strategies into their plans today.
If you are struggling to get more clicks and bookmarks on your articles, there is one area in which your content might be letting you down: your headlines.
Without a compelling headline, you will not attract attention, and your article will not spread as easily. If you do write a killer headline then you will get more clicks, more bookmarks, and your readers will be compelled to share it with their friends and contacts.
Compelling headlines grab attention, identify a targeted group, are specific, generates curiosity, and promises powerful benefits.
To grab your audience where it counts, you want your headlines to show empathy and make your readers feel. Here are three popular headline emotional hot buttons:
Boost and Slam—What is the best/worst/most/least? Compare and contrast.
Laugh, Cheer, Snigger or Cry—Human interest that tugs the heartstrings work.
Outrage, Anger, and Righteous Indignation—Listen to talk radio or the talking heads and their jabbing fingers on any cable news network.
As we move into the new year, we are looking forward to sharing with you the latest trends and insights in the social media world. On behalf of all of us at Social Media Examiner, we wish you a happy, healthy and prosperous new year in 2010!
So, now it’s your turn. What do you think of our top 5 social media articles for 2009? Which article resonated most for you? What social media topics do you think will hit the “Top 5” list for 2010? Let us know your thoughts!
Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »