This Facebook Marketing Book Might Be Just What You Need

social media book reviewsWhether you’re new to the marketing game of Facebook or a pro looking for ways to improve your Facebook marketing strategy, Facebook Marketing All-In-One for Dummies, which consists of 9 books in 1, might be your hole-in-one.

Facebook Marketing All-In-One for Dummies was written by three industry experts, Amy Porterfield, Phyllis Khare and Andrea Vahl.

facebook marketing for dummies authors

Amy, Phyllis and Andrea.

Let’s get started showing you what you can learn from the pros who authored this book.

Your customers live inside the walls of Facebook!

Facebook is a one-to-one online marketing machine that has now surpassed 800 million users!

American Internet users now devote more time to Facebook than any other website, spending a total of 53.5 billion minutes a month on the world’s largest social networking site,” as reported in Nielsen’s Social Media Report.

Your customers are somewhere among those 800 million users. How do you use Facebook to market to your customers within Facebook? Check out Facebook Marketing All-In-One for Dummies for the answers.

Book I: Joining the Facebook Marketing Revolution

Book I contains two very important chapters. You’ll learn how to get started, why you should get started and the importance of a well-crafted Facebook marketing plan.

If you aren’t brand-new to Facebook, you might be inclined to skip Book I. I suggest that you don’t. You’ll find some very valuable marketing questions to ponder and gain an understanding of how you can use Facebook to market your business.

Book II: Claiming Your Presence on Facebook

Book II contains four chapters, which will guide you through the different types of Facebook pages—very crucial for you to have a clear understanding. In these chapters you’ll learn how to create and administer your business page.

You’re going to get the complete tour of Facebook in these four chapters and you don’t want to miss any of the tips from Book II. Don’t forget that Facebook is a powerful platform with many features you’re going to need to market your page.

Book III: Adding the Basics to Your Facebook Page

Don’t let the word “basics” cause you to skip Book III, which consists of five chapters. This book leads you through the strategies of posting to your page, an overview of iFrames, connecting your social media accounts and very important legal considerations—something many overlook.

Book IV: Building, Engaging, Retaining and Selling to Your Community

People often mistakenly think that Facebook is about direct selling. It’s about engaging with your customers. Done correctly, sales should come in the process.

There’s a strategy to using Facebook in your marketing efforts. You must learn how to build visibility for your page, engage your community—and more importantly, keep them engaged. You also might want to expand your existing e-Commerce into Facebook. There’s much for you to learn and master from the four chapters in Book IV.

Book V: Understanding Facebook Applications

Book V consists of two chapters devoted to Facebook applications. Applications are a marketing opportunity that is often overlooked. Apps allow you to expand the way Facebook interacts with your audience.  You will learn about apps that have been developed by Facebook, along with strategies for use and how to activate them on your page. You will also learn about third-party applications.

Book VI: Making Facebook Come Alive With Events and Contests

This book has four chapters. Learn how to promote your events, run a contest and analyze the results. Who doesn’t like a contest, especially when you may win something? What you don’t know can hurt you; so don’t go off creating a contest on Facebook until you have read Book VI. You would hate to get shut down by Facebook before you even started.

Book VII: Advanced Facebook Marketing Tactics

It’s time to roll out the marketing artillery, with Book VII, which consists of four chapters.  You will learn nine core marketing principles, market with Facebook social plugins and learn how to get started using streaming video (cool way to engage).

Book VIII: Facebook Advertising

Facebook advertising is a great way to attract new clients. There are three chapters in this book. You’ll learn how Facebook advertising works and how to set up and run your first campaign. That’s just the overview, so be sure to read all three chapters.

Book IX: Measuring, Monitoring and Analyzing

This is an important book. It consists of three chapters that will train you how to set realistic targets to identify success, how to make sense out of Facebook Insights and how to use tracking tools.

Summary

facebook marketing for dummiesFacebook is very innovative, which is reflected in its regular and often unannounced changes. Since the publication of this book, Facebook has made many changes, especially on the Facebook Personal Profile page side, among others.

Don’t let this deter your purchase because Facebook Marketing All-In-One for Dummies is packed with the latest and greatest in Facebook marketing strategies.

The book is easy to understand and has complete step-by-step directions and associated screenshots to make your learning easier. The book is also filled with tips.

Make a hole-in-one with your Facebook marketing by reading and applying the contents of Facebook Marketing All-In-One for Dummies. I give this book 5 stars!

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About the Author, Donna Gilliland

Donna Gilliland is the founder of MOSTraining, Inc. She is also a social media speaker and trainer. Donna is a certified and award-winning instructor who loves to help small businesses. Follow her on Twitter @DonnaGilliland. Other posts by »




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  • http://jeffkorhan.com Jeff Korhan

    This book is indeed a great resource.  The book on Facebook advertising alone justifies the investment.

  • DonnaGilliland

    Jeff, I agree – Book VIII: Facebook Advertising is a wealth of very helpful information. 

  • Mark

    Hello

    Nice Job selling the book but then what? I dont see a easy to find link to buy it, a download now, a order your copy now or any other way to make it easy for the readers of this blog to pick up a copy. It looks like an opportunity missed for both you to pick up commissions and the authors to sell books. Thanks for the review though. I guess Ill look somewhere else to buy it.

    Cheers

  • http://twitter.com/MorganBarnhart Morgan Barnhart

    To be fair, there is a link to the book in the first paragraph. :)  http://www.amazon.com/Facebook-Marketing-All-One-Dummies/dp/0470942304

  • DonnaGilliland

    Mark, thank you for bringing this to our attention. While you will find a link to the book in the opening paragraph, you can also go to https://www.facebook.com/GetTheBook where you will find fabulous details about the book, authors and download a FREE chapter while you are there.

    Thanks for reading the article Mark and I hope you enjoy the book. Cheers, Donna

  • http://www.changetheworldmarketing.com Ellen Finkelstein

    I found many valuable sections of this book, both technical and strategic. For example, I used the technique of asking a question on my Facebook page to successfully increase engagement.

  • DonnaGilliland

    Thanks Morgan.

    Also, don’t miss out on the FREE chapter and other great book details at https://www.facebook.com/GetTheBook. Thanks for reading the article Morgan. I think you will find the book to be a very helpful resource. Cheers, Donna

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks so much Donna for your review!  

  • Pingback: This Facebook Marketing Book Might Be Just What You Need | Social Media Examiner « A Perfect Smile @ maylingisland

  • Jana Pierce

    Looking forward to this book. In my opinion, you can’t have enough strategy suggestions! Thanks for making me aware of this book, Donna. 

  • DonnaGilliland

    Jana, isn’t that that the truth. :)

    Let me know what you think about the book – I think you are really going to like it. 

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    Oh! It seems to be great information is present in those books. I will read those books. Thanks for sharing this information.

  • http://www.facebook.com/mia.perry1 Mia Perry

    Great post!
    When you finish your reading, remember to be active and test the different marketing methods..Stick with the methods that convert your fans better!
    If you sell online, and looking to import your store’s inventory into Facebook automatically, and create your very own Facebook storefront visit: http://www.StoreYa.com

  • http://twitter.com/PamellaLee Pamella Lee Heikel

    What literature would anyone recommend for Twitter and Social Media overall? Have you read the Dummie versions of these two? Interested to hear what are on your reading lists!

  • Akaf2f

    I like the idea of this book, but I have a problem in that Facebook isn’t an “if you build it they will come” kind of platform. How do you suggest a business get over the chicken or the egg issue of having fans to share a message. I could spend a lot of time sprucing up my Facebook page, but without fans, who is going to see my hard work and like us?

  • http://www.FaceForwardMedia.com SEM Services

    The best way to learn is by doing!  Just spend some time on the site!

  • Klamarche

    This looks really interesting. Thanks.

  • http://www.best-web-hosting-companies.com/ Kavya Hari

    In fact, Facebook advertising is one of the great directions to attract new clients on here. At the time, this is one of the good resource without any doubt on here.Thanks a lot for given up here :)

  • DonnaGilliland

    Greetings,

    Such a good question. It is true that building your Facebook business page does not automatically bring forth fans. You must be proactive in notifying your customers that you are now on Facebook. 

    Book IV Chapter 1: Building Visibility for Your Page covers what you are asking. 

    Below are a few suggestions but remember, there are many more in the book. 

    1) If you have a newsletter , include an announcement that you are on Facebook. Be sure to include a Facebook link in your newsletter to make it easy for people to Like your page. In fact, keep a link in your newsletter. 
    2) Include a Facebook Like button on your Website.
    3) Add a link in your email signature line.
    4) Include your Facebook address on your business cards.
    5) Use Facebook advertising to target your page.
    6) If you have a Brick and Mortar location be sure to include Facebook signage.

    The above list is just a small sampling of the proactive ways you can use to make people aware that you are on Facebook. 

    I think you will find Facebook Marketing All-In-One for Dummies a very resourceful book. 

    Thank you for coming by Social Media Examiner and reading the articles here. You are appreciated.

    Cheers,
    Donna

  • nazvinumi

    Wow, a 9-in-1 For Dummies book. Looks like a great resource for dedicated dummies. Thanks for the rundown!
    small business







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