social media expert interviewIn this video I interview Jason Falls, co-author of No Bullshit Social Media: The All-Business No-Hype Guide and founder of Social Media Explorer.

Jason talks about the rules of social media and what to do to find the social media best practices you need for your business.  He also shares insights into how small businesses can manage everything on social media.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to identify which advice to follow on social media
  • How to find out the best times to post your content on social media
  • Why you need to know your business and understand your audience
  • How tools like Spredfast, Expion and Argyle Social work with Facebook
  • Why you need to listen to your community first

Connect with Jason on Twitter @jasonfalls and check out Social Media Explorer and his social media community, Exploring Social Media.

What do you think? Are there social media rules and best practices that fit all types of companies? How do you establish social media best practices for your business? Please share your comments below.

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  • Good advice 🙂

  • Thanks Jim – Jason is one smart guy 🙂

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  • I appreciate that Jason stresses ‘guidelines’ not ‘rules.’ Social media really is a unique thing to each individual business and its customers.

    (I really like the music before your videos too Michael!:)

  • Jason is so right!  Here’s the thing. If you don’t know what your business goals are, you should not be spending one moment of brainpower trying to come up with social media goals.

  • Thanks Kamilla 🙂

  • Amen sister! 🙂

  • Lena

    Every business is unique, and so each has a very unique audience. What excites me about social media/network for businesses is that the contacts, conversations, sharing, stories and relationship building can mean conversions to active partnerships, sales, and business growth; as well as a way to establish community and credibility.  There are basics, and best practices which do apply across the board, follow up, listening, and excellent communication skills are one. Not using social media channels as broadcasting systems only are another. These will fit all companies. However, what you say and when you say it are going to be audience driven, so how one business interacts with their audience may be very different than how another does it. There are no shortcuts to establishing that understanding of your audience, you have to listen and interact, especially at the beginning, or hire someone who will gather that information (who understands your business and goals) and communicate it to you. One best practice I have given a lot of thought to is how to help the people who depend on me for social media/networking for growing their small businesses (sales, network, reach, credibility, infrastructure). I have discovered that my method is that I prefer to grow that reach organically, using a combination of traditional outreach (meetings etc) with an emphasis on listening to what current customers are saying, what industry trends are, what current competition is doing/saying, interacting via social network or in person with key influencers in the specific industry or niche which my client occupies, and making sure that the knowledge gained through those efforts is directly applied to key business drivers and face time. I help start-ups or businesses that are proven but which need to take the next step in growth, and I do that using social media tools/networks. Those tools are so flexible that new ways of using them are still being discovered, and that’s why I love it! It’s very malleable and scalable, but the best way to use them is to do the research, try things out, and above all listen and respond with action; whether that action is a post, email, or face to face meeting—whether it is by the business owner, a sales person, or a team member in the community (whether on-line or in person).

  • Thanks for your thoughts Lena

  • Kathleen

    Did I miss something?  It seems that take aways #5, #6 and #7 weren’t discussed?  I am curious about how the conversation about “conversation” will shape up though.

  • Yudit M.

    That’s great! I think I will join the group. (If they cant help me, I dont know who can… ) LOL

  • Boon

    Lena, thanks for your incisive laser sharp thoughts. I would love to hear how you would
    change your thinking if these were being applied to NGO or Not for profit organizations trying to use social media and networks to try to increase their their reach or penetration, for good causes?

  • Some great explanation, specially the one which explain how to find out the best time for your updates and content.

  • Thanks for such nice video and such nice points shared with us to make use of social media effectively. But before making use of social media to drive more people to business, one need to be sure about the things that what is the purpose of behind use of social media and how to perform with this community and how to attract people to own self among such tough competition. And then in the end need to observe the outcomes from the social media for the business and then one can raise their business and can get more benefit.

  • Really good catch Kathleen – Looking into this

  • Jason has a cool community 🙂

  • Nice post — good reminder to remember your audience and there are no rules!!! I’m glad Jason mentioned comprehensive tools like Argyle and Spredfast. I love Spredfast — I think it’s one of the best micro-listening and publishing tools on the market.

  • Erin O’Brien

    I’m commenting a bit late, but just wanted to say how much I enjoyed this clip with Jason! 

    Wendy, you’ve persuaded me to check out Spredfast. I suppose I am a social media amateur not yet utilizing some of these major tools… I must fix that!

  • Dmccallum01

    I enjoyed the interview you did with Jason Falls. I find it very interesting Jason was discussing the purists of social media and how they initially advised others to join the conversation within social media and to take the humanistic approach by engaging the audience. Jason’s response was, “how can we make these posts strategic and how are businesses going to measure this conversation engagement?
    Jason also mentioned something very important. He stated, “when you add the word marketing in, it is now about business and social media, not just conversation.
    I am in a master’s class called Ethics and Corporate Communication. We read a book written by Charles Ess called, Digital Media Ethics. This book discusses ethics of social media from the beginning of technology and brings it present day with business and individual concerns. One concern he brings up involves the generational gap. He believes, “ It’s perfectly possible, that is, that both generations are roughly equal in terms of ethical sensibilities, responsibility, ect.-but in the face of the new range of technical and ethical choices encountered by younger people, they may be making choices that are sensible in their context, but which may be questionable to the elders,” (DME, pg. 72). I believe this assumption can go for both individual verses business social media practices.
    Danielle McCallum
    Communication Graduate Student
    Drury University

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  • socialKefen

    we should learn a lot….now

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  • Jeff Chen

    Good advice :))