social media expert interviewIn this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to prepare your business for social media
  • Why you should start with small projects on social media
  • Why social media ROI is an excuse for inaction
  • How to identify more economic metrics other than sales
  • What success is for businesses on social media
  • Why the ability to create a social experience is critical

Connect with David on his blog Logic + Emotion, on Twitter @armano and check out Edelman Digital.

What are your thoughts on social business? Please leave your comments below.

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  • hi Michael en David, great interview. I love this topic!

    One of my teachers taught me that there are 4 ways in which people react to a situation:
    1. rational, they will explain it
    2. social, they see what the group thinks of it and adapt to the norm
    3 self-referential, they take into account only their own interests and ignore others interest
    4. open, they let it all happen and adapt to the situation

    I believe that businesses should be particularly “open” to engage with their audience and regain a social identity. Important is the realization that to be successful as a company with social media is more of an organic process than a manufacturable process. I think, for a lot of businesses this is a paradigm shift which they will find difficult to enter. Empathic community managers could help them out here.

    Have a lovely Christmas Weekend,


  • Juan, thanks for adding great insight and Merry Christmas to you

  • It depends of what kind of people you want to deal

  • John McGrann

    Nice insights Mike!

    It’s all about engagement & nurturing relationships. Make friends first – be interesting – and others will be interested.

    Social media is one big marketing & networking event so get out there….

    Which Facebook pages are the most socially engaging?


  • Hi Rahul. Sure, as everything varies or depends. Could you elaborate your point a little bit more?

  • Michael,

    I am relatively new to Social Media Examiner and am very impressed: sweet website design, groomed writing, and a video podcast. Your questions to David Armano were relevant, fast, and razor sharp. Well done.

  • Really enjoyed this post. David Armano really knows his stuff and I was fully engaged throughout the entire video. The interview was very conversational and hit very important points. 4 Stars 🙂 !

  • Thanks Ryan!

  • Thanks much!

  • Micheal, thanks for the opportunity to chat and was great to finally meet you! Juan, nice overview of contexts or lenses in which to see all situations through.

  • TamarasStudio

    Very interesting. How do you apply this to a 1-person personal service business whos business comes from a 10-mile radius?

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