• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 🤖 AI Conference
  • 😊 NoteGo App
  • 👋 About Us
    • Marketing Events
  • Search
  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasDISCOVER WHAT YOU'VE BEEN MISSING

    2016 Social Media Marketing Industry Report

    by Michael Stelzner / May 24, 2016

    social media researchDo you wonder how your peers are using social media?

    Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video?

    In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.

    This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing.

    2016 social media marketing industry report
    Discover how marketers are using social media to grow their businesses.

    How are marketers using social media?

    To understand how marketers are using social media, Social Media Examiner commissioned its 2016 Social Media Marketing Industry Report.

    Watch this video overview:

    [vimeo clip_id="166988993" width="352" height="288"]
    .

    We set out to uncover the “who, what, where, when, and why” of social media marketing with this report.

    A significant 5,000+ marketers provided valuable insight you won't find elsewhere.

    ReportThumb2016In this free report, you’ll discover:

    • What social platforms marketers will focus on in the future
    • The top social media questions marketers want answered
    • How much time marketers invest in social media activities
    • The top benefits of social media marketing and how time invested affects results
    • The most common forms of content for social media marketing
    • And much more!

    We examine how B2B social media marketing differs from B2C businesses, and much more.

    If you’re responsible for marketing your business, you’ll want to closely analyze all of the information in this free 56-page report and use it to persuade others.

    Download Now

    This report is free when you register for Social Media Examiner’s FREE updates. Simply complete the below form and we will send you the report.

    What do you think about the findings in the Social Media Marketing Industry Report? Please share your comments in the box below.

    Tips on how marketers are growing their businesses using social media.
    Tips on how marketers are growing their businesses using social media.

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (44 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2026 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our AI marketing industry report
    • Sponsorship opportunities
    • RSS