social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Nearly Half of Small Businesses Use Social Media Marketing: Check out the results of this Zoomerang survey.


"Nearly half of the surveyed SMBs utilize social media to market to customers; of those, an overwhelming majority (86%) have Facebook accounts."

Klout Releases New Scoring Model: These changes are to “help you understand changes in your influence. This project represents the biggest step forward in accuracy, transparency and our technology in Klout’s history.” And most cases, people’s Klout scores have gone done. What do you think about this change?


"These changes are a significant milestone in the Klout Score’s evolution."

Google+ Integrates With Blogger: You now have the option to “replace your Blogger profile with your Google+ profile.”


Bloggers who switch will automatically get access to the Google+ integrations rolling out in the future.

StumbleUpon Shares Life Cycle of a Web Page on StumbleUpon: Discover how StumbleUpon can impact traffic to your website.


The average Stumble session lasts 69 minutes.

Here are a couple of social media tools worth noting:

Zooshia: The first social widget which enables websites and blog owners to mix feeds from across the social web from multiple platforms (Facebook, Twitter and YouTube).


With Zooshia, you can group your social feeds together and embed them onto your blog or website.

Vidcaster: This tool allows you to create your own branded video-based websites—so instead of publishing your video on YouTube, for example, you can publish it on your very own branded video site.


With Vidcaster, you are in full control of the viewing experience.

What social media news caught your interest this week? Please share your comments below.

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  • Point of clarity on the survey. 

    Zoomerang defines small to medium sized businesses as under 1000 employees. The annual payroll alone on 1,000 employees is $50 million.  That’s a pretty big small business. :)When speaking to associations of mainstream small businesses – typically with fewer than 50 employees, my informal “raise your hands” survey reveals the adoption of social media marketing is often less than 25%.
    Of them, indeed the majority are most comfortable with and using Facebook. For the most part they are just getting started with this.  Of course, in addition to my blog I recommend Social Media Examiner to them for learning more and staying informed!

  • Thank you Cindy for the great Infographic on StumbleUpon. Can confirm it drives a lot of traffic to my blogsite as well. I discovered using great photos in my blog posts work extremely well for my posts to get a lot of Stumbles.

  • thanks Cindy

    im totally with Jeff on this one and im hoping that in the future, the definition of what constitutes a small business is universal.  under 1000 employees is a huge business in my book.  less than 50 is much closer to the mark.

    anyway, the results are interesting and i would imagine are vastly different to if the same was conducted in Australia. 

    i would hazard a guess that g+ would NOT feature as highly and twitter / linkedin battle would be much closer.  the other options may as well not exist here down under.  🙂

    thanks again
    dEx @gossipism:twitter  

  • Dex & Jeff,

    50 is small, and more than 1000 is big. In between is medium, right? So small (50) to medium (1000) is what they are talking about. You guys are just thinking small.

  • the gap is huge however.  i would consider a medium business to be under 100 not 1000.  a small business?  maybe 20 or less.  thats why I said this “definition” is different for everyone.

    this huge generalisation of the market leads to inaccurate results. 

    i would safely say that a business of under 100 or even 50, would have the ability to outperform businesses (in the same market) 10 or 100 times it size in the social media space mainly due to the red tape involved in the decision making process for big un’s.

    i would also imagine the breakdown of the social platforms of the 100 and under MAY be somewhat different to what it represented in the graph.

  • Excellent point on the payroll comment, Jeff. Being involved in what you would define as a small business (less than 50 employees), I can certainly speak from experience when I note the following.

    While the social media venue can reveal itself as a feasible option from the onset, it can end up consuming a lot of resources for small businesses. To execute a successful blog campaign, for instance, marketing (or communication) personnel must devote a considerable amount of time and attention to the platform- if you want it to be updated, moderated, and patronized on a consistent basis. As the old adage goes, “Time is money,” and the time being consumed by social media maintenance does deter from other marketing activities such as email campaigns, newsletters, SEO research, and industry research. That said, however, I certainly agree with the notion that these platforms can foster a relationship (through meaningful dialogue) between your business and your clients.

  • Ahh the Klout scoring model. Not too much buzz around that one 😉

    Super breakdown here as always Cindy. Thanks for sharing!


  • This social media site is a very great source of help in doing a business. Thank you very much for sharing your great ideas here.

  • Pingback: Social Media and Small Business: This Week in Social Media … |

  • Jeremy – I used to work in the green industry – which is a $50 billion dollar industry.  The average company is $1 million in revenue (this is the US).  Lately I’ve been working with retailers and have learned the same is true for their industry.  It’s tough to hire staff to manage this at that size, so the responsibilities have to be creatively managed  After all, are their better ways to build relationships and market a small business?

  • Pingback: Social Media and Small Business: This Week in Social Media … |

  • I heard about for the first time this week. As I understand it they are going to share some of the advertising profits with the actual eveballs that create the advertising traffic. Can you please provide some of your thoughts? I 

  • John Nicholls

    Where I operate, 5 to 20 employees is small, 21 to 50 medium, 51+ is big…..1,000 does not exist!
    Yep, different criterias allright!   

  • Thanks for the great post and Google plus and blogger would be a great one ….

  • Actually, whether the industry is labor or capital intensive is a key factor.  Real estate is one example of labor intensive.  There are construction equipment dealers that do hundreds of millions in sales with a dozen or so employees.

  • Thanks for the share. I do believe that social media suits for the small business and since it is very heavy in the pocket to expense a huge amount of money in doing a marketing it is best thing to do to use social media in the right way.

  • Vidcaster will allow you to create your own branded video sites and it will be publish in your video site. Its really worthy too 🙂

  • Hi Cindy! The way that you have explained about the social media and its importance in business development is very interesting.

  • Thanks Cindy, great content as always!

    Judging by the vast response to my recent Klout Gate blog posts, most people are pretty upset with Joe’s new algorithm(s). The big question is why?

    If it’s for transparency, where’s the transparency? If it’s for accuracy, where’s the accuracy?

    This kind of PR is very bad for Klout and it’s getting worse! 

    Klout’s (official) blog now tells us that if our Klout score is under 70, our Tweets will be much less effective! Well thanks guys! I dropped from 74 to 57 and now I’m at 56 for some reason. Why? No idea?? Transparency? Where?

    Next week (once again) my posts are dedicated to Klout and the way the social media community feels mistreated and let down. 

    As Klout lumbers towards commercialism and celebrity, Lady Gaga and Justin Bieber may soon find that they’re the only ones getting cheap Subs and Lynx hair gel samples.

    Chris Pirillo announced on his blog that Klout accounts can actually be deleted now and a few people have Tweeted me and told me they’ve just done exactly that! (One guy was a pretty important social media maven from Canada apparently!) People are currently looking at PeerIndex, Empire Avenue and Kred as more consistent alternatives.

    Klout Gate is far from over from what I can see. I hope you enjoy the Social Media Satire cartoons on the blog, people need a smile don’t they?

    Thanks for hearing me out on this BIG subject Cindy! For more detail please check out my blog.

    All the very best, keep up the great work, Peter

    PS StumbleUpon is brilliant!!