Social Media and Search Engine Optimization: Why They Work Together

social media expert interviewIn this video I interview Brian Clark , CEO of Copyblogger Media.

Brian talks about how social media and search engine optimization (SEO) go well together.

You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to use content to build businesses
  • Why you need to do a lot more giving and a lot less selling
  • Understand what people want, focus on giving it to them and understand you’ll achieve your goals on the back side of that
  • Why you need to write “cornerstone content” to provide value to your audience
  • How social media can bring traffic to your website 

You’ll also hear how Brian merged four companies to create Copyblogger Media. Check out Copyblogger and the Copyblogger radio show. And connect with Brian on Twitter @copyblogger and on Facebook.

What are your thoughts? What SEO tips do you have to share? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • CSMezzy

    Great video! I use Social Media to help our organic SEO rankings and would like to focus more on Social Media for our company (@Empire_Covers) to continue our brand awareness through exposure and traffic. Thanks for sharing this! I already shared it on my personal Twitter (@Caleb_Mezzy:disqus). 

    Caleb Mezzy

  • http://mariasconsulting.com Maria Snyder Consulting

    Michael thank you for interviewing Brian Clark, his advice is solid regarding the SEO and social media interrelationship.  I look forward to the future radio show.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Caleb – We have seen an increasingly strong relation between social media activity and Google results.  This will likely become more important with Google+

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Maria – I recorded this video with Brian months ago.  He has since launched his radio show.  You can find it here:  http://feeds.feedburner.com/imfsp

  • http://makingsenseofsocialmedia.org/ Lorri Ratzlaff

    Great video, thanks for sharing!  I’m learning SEO, so this was very helpful for m e!

  • http://www.homenotion.com/blog Elizabeth

    Really informative video, gotta love Brian Clark :-)  Using content to build a business is important  and you’re right you have to be a person first, that’s where trust comes from and Brian’s right, it’s so unlike what the traditional offline businesses believe in.

    SEO works well itself but add the social media element to that and it gets a lot more powerful.  You’re getting the benefits of the long and short term or word of mouth traffic.

  • http://www.michaeljessop.co.uk/ Mike Jessop

    SEO and Social Media have never been so close!!! With Google+ and Twitter and Facebook becoming increasingly valuable to Google’s Algorithm online marketing has become 1 entity. YOU CANNOT RANK WELL WITHOUT CONSIDERING SOCIAL MEDIA, it’s that simple.

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  • http://twitter.com/socialmedmodels SocialMediaModels

    Nice video and good content. Social Media has always been a struggle for SEO. I think Google is going to hit it with Google+, especially when they’re going to announce that companies will do best in SEO when going on Google+. We’ll wait and see!

  • http://www.agenceswebduquebec.com Marie-Pier

    This short video is very helpful for a newbie like me. Thanks!

  • http://rebeccaslosberg.com/ Rebecca Slosberg

    I agree whole heartedly, great video for people who are struggling to understand these concepts. SEO + Social Media = HAPPY business :)

  • http://paynelessadvice.com/ Donald Payne

    Makes perfect sense. Thanks for sharing. Every little bit helps.

  • Hannelene Online

    As always, content that is succinct and utterly useful. I’m starting my new job in a few days and will be heading up the company’s social media campaign. I’m looking forward to spending a lot of time with Social Media Examiner and all your great affiliates!

  • Pareja_SozoMobi

    Thanks for this video interview. Using video in your content offerings is a sure SEO booster. Your business can also benefit by optimizing your local search presence by uploadig video and images to your Google Places profile. Local search optimization is a smart SEO focus for small businesses.

  • http://mymediainfo.com/ Renee

    Very informative and helpful video, thanks for posting! It will be interesting to see how Google+ affects/changes things.

  • http://www.eriktronica.info/ Eriktronica – Apple Blog

    AArgghhh my soundcard just died and cent find my phone to watch it. Anyway i am getting about 3-400 clicks a day to my 3 weeks old website (www.eriktronica.com ) just by using twitter alone,but does this improve my PR in Google also,? The tweets i post arn’t permanent backlinks right?

  • http://twitter.com/hppyplntcntrl Happy Planet Central

    Insightful video interview from Copyblogger. Some great tips. +1: build versus monetize first. +1: more giving, less selling.

    Happy Planet Central
    http://sites.google.com/site/happyplanetcentral/

  • http://www.optimizemediamarketing.com Jocelyn Wing

    Great interview! Thanks for sharing Michael. What Brian said solidify the value of what I’m doing for my clients.

  • http://www.ranashahbaz.com/ Rana Shahbaz

    Totally agree with you Michael, I see +1 in the coming months one of the important factor like back links in Google’s algorithm for ranking sites. 

    Thanks Brian for sharing great insights on SEO and social media.  

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  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Hi I always feel that SEO  is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid …Thanks for some great tips.

  • Abayomi

    HI GUYS NICE VIDEO…..IS IT POSSIBLE TO GET A CASE STUDY THAT RELATES TO THE SCENARIO

  • http://www.thenextgenwriter.com/writing_samples.htm Writing Samples

    I am a regualer reader of Brian’s copyblogger – they are innovative :) This video tells you the basics, after this you should straight away read his blog to learn more

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I’m a big fan of Copyblogger. In fact, I used to write for them

  • http://perfectioncoding.com/ Martyn Chamberlin

    This is so hilarious: “The folks who watch this video will probably be the first to listen to our radio show.”

    Then this interview finally hits Social Media Examiner nearly a year after it was created. Months after the first season of the show has ended. 

    Hilarious.

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  • http://www.adamthebean.com beanie72

    Sensational advice, know what you want to achieve first, and always make you focus to add value through excellent content. It is all about building trust and leading your market.

  • http://www.adamthebean.com beanie72

    Sensational advice, know what you want to achieve first, and always make you focus to add value through excellent content. It is all about building trust and leading your market.

  • http://primenichemarketing.com/ Nick kemp

    I love the value presented in this video – quality content, giving before selling, patience with SEO, and understanding the SEO value of Social Media.  Share great free content.

  • http://primenichemarketing.com/ Nick kemp

    I love the value presented in this video – quality content, giving before selling, patience with SEO, and understanding the SEO value of Social Media.  Share great free content.

  • http://www.socialmediaexaminer.com/social-media-and-search-engine-optimization-why-they-work-together/#disqus_thread eunice

    thanks for the info. Because of social media and SEO you will know what most of people want. Like having google+, you will know the demands of customer with the help also of Google and other seo.

  • http://www.socialmediaexaminer.com/social-media-and-search-engine-optimization-why-they-work-together/#disqus_thread eunice

    thanks for the info. Because of social media and SEO you will know what most of people want. Like having google+, you will know the demands of customer with the help also of Google and other seo.

  • http://www.htmakemoney.com Alansm

    It opened my mind. Google use social media to calculate search ranking now.

  • http://www.htmakemoney.com Alansm

    It opened my mind. Google use social media to calculate search ranking now.

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  • http://www.i95dev.com/ecommerce Ecommerce Solutions

    I would not agree that Social Media & SEO work together! Social Media itself has become a different world. A lot of fresh data is available every other second.

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  • http://www.smsproducts.com SMS Products

    Having our social network profiles show up on the first page of search engines is comforting because we are dominating the first page for our company name.  They absolutely work together.  Great Post.

  • http://www.beavershred.com Document Destruction

    Even if you don’t want to participate in social media networking, as business owners you should claim you business name so someone else doesn’t. Use GetListed.org for example to help you.

  • Mylakefrontdreamhome

    I reach well in excess of 400,000 small business that cold use your services and even better they all know they need it but “really” do not know where to go for this type of service.  This is why I have been elected to find these services that offer a social media view that will work for them.  I feel your site may meet many of these guidelines given to me.

    Jeff Thurber
    (714) 584-5335

    Halson Media Group, Inc.
    2942 E. Chapman Ave, 191
    Orange, CA 92869

  • Mylakefrontdreamhome

    I reach well in excess of 400,000 small business that cold use your services and even better they all know they need it but “really” do not know where to go for this type of service.  This is why I have been elected to find these services that offer a social media view that will work for them.  I feel your site may meet many of these guidelines given to me.

    Jeff Thurber
    (714) 584-5335

    Halson Media Group, Inc.
    2942 E. Chapman Ave, 191
    Orange, CA 92869

  • http://www.squidoo.com/best-laptop-under-400 Anna W. Mize

    Very helpful because of social media and SEO, you will know what most of people want. patience with SEO, and understanding the SEO value of Social Media.

  • http://www.fanpagesexpert.com/packages.php Fan Page Designer

    Great share. On my new domain http://www.fanpagesexpert.com/ I am using only social media and getting 4 to 5 leads a day. The site is only 1 week old. Thumbs up to social media examiner’s team great shares :)

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  • http://autodrivebuy.com Ray Berard

    I arrived here from a tweet and found the video very interesting.  I have premature writer’s block so providing content is extremely difficult for me.  My premise is simple folks list their personal vehicle at my site and they in turn get a qr code image they can use to show their vehicle listing online right from their driveway.  How do you expand on that?  However I am still very interested and want to make my venture a success and help those who want to sell their vehicles so I continue to read and research ways to do just this.  Now off to copyblogger!  Thanks, I found this helpful!

  • http://searchandsocialmedia.co.uk Eldad Sotnick-Yogev

    The intersection of Search and Social via quality content is the real key to success. Brian’s tips are pretty straightforward but definitely right on the mark – share what can help even if it is not your content. Google & your audience will notice this expert sharing

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