Social Media and Search Engine Optimization: Why They Work Together

By Michael Stelzner
Published August 12, 2011

In this video I interview Brian Clark , CEO of Copyblogger Media.

Brian talks about how social media and search engine optimization (SEO) go well together.

You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

How to use content to build businesses
Why you need to do a lot more giving and a lot less selling
Understand what people want, focus on giving it to them and understand you’ll achieve your goals on the back side of that
Why you need to write “cornerstone content” to provide value to your audience
How social media can bring traffic to your website

You’ll also hear how Brian merged four companies to create Copyblogger Media. Check out Copyblogger and the Copyblogger radio show. And connect with Brian on Twitter @copyblogger and on Facebook.

What are your thoughts? What SEO tips do you have to share? Please leave them below.

Tags: brian clark, content marketing, copyblogger, copyblogger media, copyblogger radio, cornerstone content, michael stelzner, seo, social media marketing, video interview, website traffic

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »