Social Login Research Reveals User Preferences: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.
LinkedIn Opens Publishing to New Markets: The ability to publish on LinkedIn is now available “to all members in English-speaking countries.”
Here are some more interesting studies to note:
New Study Finds Facebook’s Mobile Ad Network Ripe For App Marketers: A study from mobile marketing firm, Fiksu, examined eight different mobile app ad campaigns on Facebook with mobile games apps representing a huge ad category. Overall, mobile app ads on Facebook averaged click-through rates of 1.16%, while similar ads on Facebook’s mobile ad network only generated click-rates of 0.34%. While the response rates were lower on Facebook’s ad network, its conversion rate are much higher, 26.28% versus 16.61% for other ads on Facebook. Fiksu also reported that the average revenue generated per user from Facebook’s network ads was considerably higher than ads on Facebook’s own mobile app: $3.64 on average versus $1.63, respectively.
The Untapped Video SEO Opportunity: According to Conductor and Invodo’s The Marketer’s Guide to Video SEO report, a majority of the 100 brands examined for this study are under-performing in key areas of video production, indexing and optimization. Only 16% of the brands included in the study feature more than 10,000 videos on their sites.The report points to recent research that projects almost 80% of all commerce traffic will be driven by video in 2018. Currently, roughly 90% of all online consumers watch video, and they are 1.8 times more likely than non-video viewers to make a purchase. This makes investing in video and establishing a presence on networks like YouTube a wise investment for marketers.
Technology’s Impact on Workers: According to a Pew Research Center study, only 4% of 535 surveyed workers say social media sites are “very important” to their job. Meanwhile, 61% say email is. While detractors worry that digital tools (Internet, mobile phones, email, etc.) can be a distraction in the workplace, 46% of those surveyed say that they feel more productive because of them. It expands the number of people outside of their company they communicate with (51%), allow for more flexibility in the hours they work (39%), and increase the amount of hours they are able to work (35%).
182 Marketing Executives Reveal Their 2015 Success Tactics: Another survey from Conductor finds 65% of senior marketing executives anticipate spending more on marketing technology in 2015, including 28% who plan to increase their spending by more than 25%. Rising budgets for marketing technology are tied to the increasing influence of data on decision-making, with 76% of respondents saying that data about their digital performance has taken on much more (38%) or more (38%) of an impact in their decision-making. Other findings reveal the importance of cross-department support when it comes to a brand’s digital marketing success, with 90% ranking it as “important” or “very important.”
Here’s a cool social media tool worth checking out:
Secret: This new app “lets you see what’s going on with your friends, co-workers, and people nearby.”
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What do you think? Are you using LinkedIn Publishing? Do you find these studies helpful? Please share your comments below.