Social Influence: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.
Roost Introduces the Local Scorecard: This is a cool way for local businesses to focus on local market penetration in social marketing. The Local Scorecard gives businesses a sense of how their Facebook marketing is doing in their local markets.
Wildfire Adds Social Marketing Suite: The popular service for Facebook promotions adds a new paid social marketing platform for “an all-in-one solution for marketers to grow, engage, and monetize customers using social media.”
LinkedIn Looks at the Gender Divide in Social Networking: This study shows men are better than women at professional social networking. LinkedIn breaks down the results by industry in the infographic below.
Here’s a social media network worth noting:
Social Buzz Club: This new club provides Internet and social media marketing professionals with a way to share content through a highly developed network of other professionals who all use the Social Buzz Club technology.
And don’t miss this:
Get your FREE chapter of Launch: How to Quickly Propel Your Business Beyond the Competition to discover the formula Michael Stelzner used to make this blog one of the top small business blogs in the world (according to Technorati).
What social media news caught your interest this week? Please share your comments below.
Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking. Other posts by Cindy King »