Major Facebook Enhancements: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds Subscribe Feature to Personal Profiles: You can now allow people to subscribe to your updates on your Facebook personal profile (think Twitter follow).  This gives your friends control over what they see from you.  People who are not your friends can also subscribe (subscribers only see things you share publicly). When people subscribe, they can filter the types of updates they want to follow.

facebook subscribe button

Subscribers can select updates about Life Events, Status Updates, Photos and Videos or Games.

Facebook’s Smart Lists Help You Manage Your Friends:  The new Smart Lists make it easier to manage your Friends lists. These Smart Lists are created and updated automatically based on the profile information your friends have in common with you, such as your work, school, family and city. And you can also add or remove friends manually to make the lists even more accurate.

facebook smart lists

Smart Lists helps you to manage your lists.

Facebook Lets You Manage Close Friends And Acquaintances: In addition to the Smart List feature mentioned above, you all have two new lists: Close Friends and Acquaintances. When you add people to your new Close Friends list their updates appear more frequently in your news stream.  And only major updates from people in your Acquaintance list will show up in your news stream.

facebook close friends

Close Friends list helps you manage the information you want in your news stream.

Facebook Reveals Who Shares Your Updates:  There’s now a “View all shares” link for Facebook updates on Facebook Pages.   This link is visible on all Facebook pages for anyone to see who shares updates.

facebook shares

Click on the link to find out who shares your content.

Google Rolls Out +Snippets on Google Maps: Google launches +Snippets for users and publishers, making it easy to visit a web page and then share it on Google+. +Snippets is now available with Google Maps and will roll out on other Google products soon. With +Snippets, Google+ users can easily share directions or places (for example) with fellow travelers.

google snippets

Just click “Share...” in the Google+ bar at the top of the screen, and whatever you see on Maps is what you’ll see in the share box—ready to share with your circles.

Google +Snippets Add Social Sharing Options for Publishers: With the new Google +Snippets feature mentioned above, you can add extra +Snippet code to the Google +1 button code on your websites so that when readers +1 your page, an update will also be published in their feed.

google +1 snippet update

This gets your link in your readers' streams and is in addition to the link appearing under the separate +1 tab on their Google+ Profile.

Posterous Introduces Spaces: Posterous takes private sharing to a new level.  Posterous Spaces has intuitive privacy controls which allow you to “share the right stuff with the right people in the way that suits you best.”   You can choose your own theme for each list of friends and you can have a different custom web address for each list of friends. Check it out below.

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YouTube Adds Editing Feature: You can now “edit your uploaded videos right on YouTube and maintain the same video IDs. This means you keep your view count and comments, and all existing links to your video will continue to work. No re-uploading necessary.”

Twitter Introduces Web Analytics: The new Twitter Web Analytics tool helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.  “The Twitter Web Analytics panel shows how content is shared across Twitter, how much traffic Twitter refers and how much engagement a site generates with the integrated tweet button.”

twitter analytics

Twitter Web Analytics is rolling out to a small pilot group of partners and "will be made available to all website owners within the next few weeks."

Twitter Has 100 Million Voices: Fives years after its beginning, Twitter reaches this important milestone!

Tumblr Has Over 10 Billion Posts: Congratulations to Tumblr on reaching this big milestone!

tumblr

Follow Tumblr stats at the top of their About page.

Here’s a social media tool worth noting:

SocialSoft: a new drag & drop Facebook fan page–building tool currently in beta. The builder supports multiple widgets and has over 200 ready-made template designs including custom design integration.

And don’t miss this:

Social Media Examiner presents Facebook Success Summit 2011! (online conference starts in October)

Watch this video from Mike Stelzner (founder of Social Media Examiner).

Join 19 Facebook marketing experts at the web’s largest Facebook marketing conference. This is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Guy Kawasaki; Mari Smith; Dave Kerpen; Paul Dunay; Jesse Stay; Robert Scoble; Michael Stelzner; experts from Intuit, PETCO, Applebee’s and Intel; Jay Baer; Chris Treadaway; Amy Porterfield and Andrea Vahl—just to name a few. Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • Matthew

    Wondering if I have to subscribe to someone I am already friends with in order to see their posts…

  • http://www.marionixon.com B Tog

    Wow those numbers are pretty good. I guess I was one of those that kinda forgot about SM. I used to use it quite frequently but my use has tailed for in the last year or so.

  • http://marismith.com/ Mari Smith

    Woweeeeee FANTASTIC roundup, Cindy!! You are a complete Ninja. I’m consistently amazed at how you’re able to gather all the pertinent social media headlines into these Saturday updates in a manner that is instantly understandable and implementable. I’m sending you a huge virtual hug across the miles!!! ((({{{@cindyking:twitter}}})))

  • http://marismith.com/ Mari Smith

    Hey Matthew — no need to subscribe to friends! By default, you already receive your friends’ profile posts in your News Feed. The purpose of the subscribe is so that you can receive public posts from non-friends in your News Feed. Also, you should now see a new Subscription filter on your News Feed: click Most Recent at the top right of the feed > then the little down arrow > then Subscriptions. 

  • http://felixrelationshipmarketing.com/ Juan Felix

    Wow. Packed with tons of valuable updates. Thanks again @cindyking:twitter 

  • Amajir

    I just wish Facebook will stop experimenting on peoples profiles.  It’s plain a mess and totally disrespectful.  What is the purpose of the smart list if one already has your own friend lists developed.  Again Facebook is just messing up with friends list that were carefully set up by some users in the past. There idea of a smart list is not necessary mine. I am at peace with the “Subscribe” option and “View share”  function.  For page owners I think it’s nice to Know who shared what but not necessary.  Is Google+ and Twitter really such a thread to them or is FB managed by insecure individuals.    

  • Ali

    This is a fabulous synopsis.  Kudos to @cindyking:twitter for such easy reading on the latest in Social Media  week in review.

  • http://phylliskhare.com/ Phyllis Khare

    Yes – I like these round-ups, too @cindyking 

  • Stephanie Henry

    @amajir

    According to these articles the smart lists will not mess with the ones you have already created. They are simply a way to encourage people to start using them, and to help those people that have hundreds of friends to easily categorize them.

    I don’t think it’s disrespectful at all. At the same time, if you don’t like it I’m sure Twitter or G+ would be more than happy to have you convert ;-)

  • Stephanie Henry

    I agree with others, I love this style of putting everything important from the week into one article. Is this something new? I will completely admit I haven’t checked any of my marketing emails in about 2 weeks, with the exception of a few SME emails here and there ;-)

  • Wayde

    Thanks for the summary. Keeping up to date is now easier, changes happen, see you next week. fb/waydesocialmediaconsultant

  • http://www.facebook.com/profile.php?id=1394258904 Mary Lou White

    Can you see who has subscribed to you? 
    I think the “share” thing is neat, as I always kept who I had shared something from.  This, however, disappeared a fews days ago.

  • http://www.makeabookapp.com tholt

    This is a great article. It did a really good job explaining what is going on this week. I really appreciated the explanation of the new changes on Facebook

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Stephanie. Yes we do these every Saturday

  • Amajir

    Good luck.  Totally disagree.  You are not the pig that are being used as a lab rat. It remains disrespectful.  

  • http://www.simplyzesty.com Niall

    Good round up. Amazing what Facebook have managed to do within one week! The fact that next week will be even bigger with their F8 conference is even more amazing! 

  • Vicky

    remove them if you dont like them. you can also create your own lists, such as friends who play certain games on facebook

  • Nancy Foulke

    I really hate all the changes they keep making.  I just figure out how to do something and it changes.  Quit already please!

  • http://www.facebook.com/suzy.jenkins Suzy Jenkins

    I am a new subscriber to your site but find it so incredibly useful.  Although it is all a bit new to me so as soon as I get the hang of something they change it.  My so called local friends within a 10 mile radius was ridiculous.  My nearest friend wasn’t included, some not so far away friends weren’t either and yet a friend further away was included.  I had just got all my friends lists sorted into categories and hope this doesn’t muck it all up again now.  I did notice that to even get to the lists I had already created I had to click on More.  As I have a business page on fb too I hope it doesn’t mean that my posts on there don’t go out to as many as they did before the changes.  Friends used to be able to see them from my personal page (automatically posted from my business page) – I am not sure if they still will.  It will probably mean that a lot of friends don’t see them now if they put me under acquaintances instead of friends.

  • toucanne

    The family list is OK, if incomplete. The local list i haven’t even looked at yet. But the new attempt at making people classify and rank their friends is obnoxious. There have been previous attempts, with apps like “Entourage” and others. I know how close or not everyone on my friends list is; I don’t need to be reminded, and others don’t need to know. A whole lot of my closest friends in RL will have nothing to do with Facebook, so the list would be inaccurate anyway.
    It’s annoying that they feel the need to change things all the time, but that is the way Facebook is.

  • msmolly

    I want an opt out button for these new “features” I didn’t ask for and don’t want.

  • Emeric

    That is a great idea! Plus Cindy knows the weekly stuff that needs to be spotted :-)

  • Emeric

    Thanks Cindy, you did the hard work for us :-) I think the close friends and acquaintances feature on Facebook is a good idea. It definitely makes sense to divide contacts into these two categories as our friends’ list grows. And it also makes sens to see our close friends’ updates more often than our acquaintances’.

  • http://www.facebook.com/people/Carol-Gray/100002364636898 Carol Gray

    don’t like it

  • http://www.facebook.com/people/Carol-Gray/100002364636898 Carol Gray

    don’t like it at all

  • http://cindyking.biz/ Cindy King

    Niall, I’m looking forward to hearing what comes out of their F8 conference too.  Just reading the blog posts this past week by people speculating on what’s to come has been exciting.

  • http://cindyking.biz/ Cindy King

    Thank you Mari!  That means a lot coming from you :) Here’s a huge virtual hug back to you :) ((({{{@marismith}}})))

  • http://cindyking.biz/ Cindy King

    Yes, it’s been a fun week, Juan. I was fascinated Posterous’ move, thankful for the YouTube editing and even the +snippets and that was before seeing all of the new Facebook features :)

  • http://cindyking.biz/ Cindy King

    Amajir, I hear you. It’s not always easy for busy businesses to have to come back to Facebook and tweak their Facebook marketing whenever Facebook decides to do something.  We’re all busy.  But this change is a move towards saving most of us time…  As you get more friends it takes time to manage your lists. Smart Lists should help with the list management. Having said that I had already organized my friends into lists, so I need to schedule time to fit the new Smart Lists into what I already have so everything works for me.

  • http://cindyking.biz/ Cindy King

    Thank you Ali!  Our hope is to make it easy for marketers to keep up to date with social media.

  • http://cindyking.biz/ Cindy King

    Cool, Phyllis!   Glad you like them :)

  • http://cindyking.biz/ Cindy King

    Thank you, Stephanie! It’s always nice to hear these weekly roundups are appreciated :)  

  • http://cindyking.biz/ Cindy King

    Thank you Emeric :)

  • http://cindyking.biz/ Cindy King

    Yes!  See you next week Wayde!  As Niall mentions before, Facebook’s F8 conference is coming so we should have more fun news.

  • http://cindyking.biz/ Cindy King

    Hi Mary Lou!  Yes, you get notifications.. and I believe you can set up your email notifications for this too.  Plus, when you go to profiles where people have already opted for the Subscribe option, everyone can see a subscriber button at the top of the page. Click on that button and you can see who’s subscribed. It’s still early days… I’m sure we’ll have more on this soon.

  • http://cindyking.biz/ Cindy King

    Thank you Tholt!  Happy you find this useful :)

  • http://cindyking.biz/ Cindy King

    Nancy, I can commiserate with you!  How long have you been using Facebook? I think all busy professionals who commit to marketing on Facebook go through a period of frustration the first times Facebook comes in and changes the game plan without any warning. Facebook isn’t a fixed product or services. Try to look at this as a communication tool that is constantly morphing to adapt to the crowds. If you work on that basis then the frustration gets easier and your Facebook marketing will probably get better too.

  • http://cindyking.biz/ Cindy King

    Hi Suzy!  Thanks for you comments  :)   You reminded me that in the beginning I had similar thoughts with regards to the friends lists, and I wondered if it was worth my time to sit and and get them organized.  I did in the end and then forgot about it.  And some time down the road, after I had given the Facebook database more information about me, added more friends etc, then their Friends suggestions started working very well.  And I “found” a number of friends I would not have found thanks to their suggestions. I don’t know how Facebook works well enough to tell you where the turning point is, but their computers do need a fair bit of input from you to make the magic happen.

  • http://cindyking.biz/ Cindy King

    Hi Muriel!  Thanks for sharing :)   We all have our favorite ways of classifying people.  For some people maybe one big bucket is enough and they don’t need lists. I like have a few lists even if it’s just to filter the news stream and set privacy settings for certain groups.  It’s still early days, but I take this as a tool for me to use the way I want.  I do think that in the long run it will save time for people who use lists… but those of us who already have lists need to go in and see if we need to do a little list housekeeping to make them work well for us.It is always a bit frustrating that we have to spend time adapting Facebook changes to keep our Facebook marketing working well.

  • http://cindyking.biz/ Cindy King

    Hi Molly, you do have to opt in for the Subscribe button and it seems easy enough to not use the Smart Lists.

  • http://cindyking.biz/ Cindy King

    Hi Emeric, yes, I think a number of Facebook users have been asking for these features for a while, so this should be a good thing for most people.

  • http://cindyking.biz/ Cindy King

    Carol, I’m waiting to see what marketers are going to do with this.  The fact that anyone can see who’s following the public updates of someone makes this similar to Google+ where this comes across as natural for that environment.  But I wonder how people will use this on Facebook where the environment is different. And I think your dislike highlights this different environment.  It’s still early days. Let’s see what happens.

  • Amajir

    The subscribe function is cool.  I though don’t want to get updates from all at all about games.  Is there anywhere in the settings were one can disable that. I am happy with life events photo’s etc???

  • http://www.facebook.com/angela.hausman Angela Hausman

    Nice list and it’s great to see Facebook providing some usability features to help folks connect better and see conversations they’re most interested in joining.

  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Cindy,

    Excellent round-up.

    I dig the new Facebook Share feature. Much easier to keep track of who is spreading the word about your content, helping you tweak your marketing campaign.

    Thanks for sharing!

    RB

  • http://cindyking.biz/ Cindy King

    Ryan, the new share feature is going to be fun. And I’m sure marketers will also check out who shares other people’s content  ;)

  • http://cindyking.biz/ Cindy King

    Amajir I had to opt in to add the subscribe function, so unless Facebook changes things again you don’t have anything to worry about. If you don’t click the buttons to allow the Subscribe function then you won’t have to disable it.  I’m sure we’re going to see lots of how-to posts on this in the next weeks.

  • http://cindyking.biz/ Cindy King

    Angela, I’ve seen a number of Facebook marketers already expressing their joy in getting these new features. I wonder how this will impact our Facebook marketing game plans.   It really should make things more interesting.

  • Amajir

    Thanks

  • Amajir

    Just to let you know Cindy that one a case by case Subscription one can indeed un-tick the game updates. By Default all updates are on.  Was just hoping to find a way to switch off the game updates by default.   But that a minor problem – can live with it. Thanks again for feedback.  Axel 

  • Christi

    It seems that I have lost some of the functionality that I used to have with lists. I went to make a list of friends from a different city but I was not able to search by current city (or interests, etc.) Is that something that just hasn’t gotten to me yet or is that the way it is going to be. :(

  • http://www.roshsillars.com/ Rosh

    I’m glad to hear about the youtube editing. Especially the fact that it doesn’t change your url after uploading.  It makes quick fixes a lot easier.

  • http://cindyking.biz/ Cindy King

    Rosh, I agree! This is a great improvement.

  • http://cindyking.biz/ Cindy King

    Thanks for the feedback Christi!  Hmmm… I don’t know if that’s a glitch or not. I suggest you check out @MariSmith’s Facebook wall  https://www.facebook.com/maris for more details.

  • http://cindyking.biz/ Cindy King

    Oh, sorry Axel. I was taking your question from signing up… when you were talking about once you were already in there  :)  

    Yes, I hear you. I’d love one big BLOCK ALL GAMES button and never be bothered by them again.  I think I saw something like that a while ago before these new features, but I’m not 100% sure if my memory is accurate, and it’d be faster to ask the  Facebook expert @AndreaVahl:twitter on our Facebook page https://www.facebook.com/smexaminer to find out.

  • Andrea Sangster

    Hey Cindy – I LOVE your summary. I heard about it through @MariSmith:disqus (thank you Mari!) and I want to make sure I see it every week from now on. How do I do that?  Andrea

  • http://traffikd.com social traffic

    So much work being pumped into social media in the past weeks you have your work cut out for you Cindy. I am really looking forward to hearing about everything in the coming weeks. Thank you.

  • http://cindyking.biz/ Cindy King

    Thank you Andrea! When you sign up for the Free Updates you’ll get an email with each post published here on Social Media Examiner including the news post which comes out every Saturday.  http://www.socialmediaexaminer.com/subscribe/

  • http://cindyking.biz/ Cindy King

    You’re welcome social traffic. I’ve got a long background as a marketing executive, so it’s easy for me to put on that hat when reviewing the week’s social media news. This makes it easy to stick to news that helps marketers stay up-to-date on what’s important to them in social media.

  • http://www.viiworks.com Maybelle

    Excellent article, ma’am! Looking forward to more posts from you!

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  • http://www.AndreaVahl.com/ Andrea Vahl

    Yes, I would love that button too, Cindy!  If you go into Privacy Settings and Apps and Websites, you can turn off all Platform Apps but that blocks any of the business Apps too that you may want to use.  I think it is better to check them off individually and block them.  

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  • http://twitter.com/familyhomebiz Family Home Biz

    That new socialsoft program with drag and drop looks AWESOME!  Amazing technology is.

  • http://twitter.com/theappsphere theappsphere.com

    Referring to the sharing article, this is a crucial piece in having a successful, useful and viable web presence.

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  • Heidi Kennedy

    Thanks for the list! I am already loving the new share feature for pages. That gives me even more insight into what content resonates with our fans. Comments and likes are good, but sharing is just another bit. Maybe even more important because if someone likes it enough to rebroadcast to their friends and family it must be something really good I think.

    I still need to play with the lists more, not enough hours in the day (asi sit here at 12:43 AM)!

  • CRContig

    Thank you Cindy for writing this blog. I found it to be very helpful since I rarely check what the new features on Facebook are. I am currently studying Social Media Theory & Practice with @dr4ward at @NewhouseSU. We have a class hashtag on twitter, #NewhouseSM6, so if you are interested in what we are learning check it out. Also, I have tried subscribing to this blog, but the RSS link is not working, so for now I have subscribed by email. I found this blog to be very informative, especially on everything that is currently developing in the social media world. Thank you again! 

  • agolds9

    Another enhancement, not added by facebook – but its still really cool. Its called voice for facebook, it basically allows you to call on your phone and record a status update. Then then update your status for you, both by typing the words you said, and posting an audio file.

    Its super easy to use and FREE, find it here http://apps.facebook.com/voiceforfacebook/.

    I love it, and its becoming popular quickly, so jump on the bandwagon!!

  • http://pulse.yahoo.com/_FNSAOEELD3Z54QLAEG7QNAAJQY Mangojulie

    Cindy. Interesting article. Maybe I’m late on the ball here but I saw this really good question in the Social Media Q&A Answerbase today:  

    http://socialmediaqanda.answerbase.com/I-hear-90-people-Like-page-back-How-I-engage-don-visit-page-q18724.aspx.  
     
    In other words, if 80% of America is on Facebook but 90% of users never go back to the pages they Like, what is the point of Facebook other than a cutesy toy for sharing trivialities with friends and family! What’s the use of businesses getting involved?  And why would any of the “upgrades” matter anyway.
     
    I’m curious about people’s opinion on the matter.

  • Eric Sutherland

    Like the new features

  • debtheweb

    I’m attending the Facebook Summit and just want to know if the latest Facebook major updates will be covered?

  • Marketing

    Are there any changes to Fan Pages with the new Facebook changes? I’ve noticed you no longer have to “like” a Fanpage to post comments or like posts on the wall.

  • http://www.facebook.com/rebecca.shaheen Rebecca Shaheen

    I’m actually really excited about the new Facebook changes! I think they are going to take a while to get used to but once everyone does it will be even better than it was before.  It think that this is exactly the kind of changes that Facebook needs to make to keep up the other up and coming social media sites.  

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